Insights
410 articles from the team behind thousands of artist releases — strategy, press, paid media and the numbers behind them.
Open Mic is on Spotify for the first time. Verified gets a backlog and a twice-weekly clock. If your campaign still parks story video in a social folder, you are building for last year's surface.
The Blige ad was not a celebrity oops. Treat your name like campaign inventory.
Public stream counts are provisional. Build the campaign that survives the clean.
Your catalog can be independent. The distributor might not be. Here's the operating brief.
YouTube opened Amazon tags. The gate is still YPP. Here’s how an artist uses it without waiting to look famous.
A 90-day test grid, not a Friday dance. Here’s what MusicPromoToday runs.
Dolly Parton's brand was never an accident. What artists can learn about memorability, ownership, world-building and trust.
How to Write a Music Press Release: A Comprehensive Guide for Musicians
If you're an artist looking to promote your music on Apple Music effectively, you've come to the right place. Apple Music is one of the leading streaming platforms, with millions of users worldwide. To maximize your exposure and listenership on Apple Music, it's essential to employ the right strategies and utilize the platform's promotional tools. In this article, we will provide you with valuable tips and techniques to help you promote your music successfully on Apple Music.
How to Boost Your Song Performance on the Spotify Algorithm
Spotify playlists hold the key to unlocking your music exposure on a world audience. With over 356 million monthly active users, this music streaming platform has become a virtual soundscape where artists and listeners converge.
Warner Music Group & FIVE Hotels & Resorts Create New Label
Tuning Into TikTok: The Music Industry's New Beat Separator TikTok has emerged as a game-changing platform in the music industry's marketing and promotion strategy
