MPT Agency — MusicPromoTodayMusicPromoToday

Global Music Marketing Agency · Since 2012

We Build The Campaigns
Behind Artist Growth.

MPT Agency brings PR, creators, paid media, streaming strategy and audience development into one coordinated campaign system. Built for artists, managers, labels and partners operating beyond a single channel.

Campaigns across global markets · Independent artists, labels and cultural partners

MPT Agency founders Raffi Keuhnelian and Anto Dotcom at the agency's studio
Anto DotcomCo-FounderRaffi KeuhnelianCo-Founder
  • 2012

    Operating since

  • 3,000+

    Campaigns delivered

  • 40+

    Markets reached

  • Millions

    Of fans reached

  • One Team

    PR · Creators · Ads · Streaming

  • Global

    Artists · Labels · Partners

Why MPT

Not A Vendor.A Campaign Team.

Most agencies sell one channel and call it a campaign. MPT was built to coordinate the full system around the artist, the release and the market — then measure what actually moved.

Our work spans media relations, creator activation, paid acquisition, streaming strategy, content, positioning and direct-to-fan growth. The mix changes. The strategic accountability does not.

We do not force every artist into the same package. We assemble the campaign around the objective.

Selected Artist Campaigns

Built Across Genres,Markets And Career Stages.

From emerging artists to global names, each campaign is structured around a specific objective — not a recycled service package.

Industry Ecosystem

Connected Across TheGlobal Music Business.

Our work sits at the intersection of artists, labels, distributors, media, platforms and creative partners.

  • Universal Music GroupMajor Label
  • Sony MusicMajor Label
  • Warner Music GroupMajor Label
  • EMPIRELabel & Distribution
  • BelieveDistribution
  • ByteDancePlatform & Technology

Selected organizations connected to MPT campaigns, collaborations or industry relationships.

Beyond Music Marketing

Where Artists, CultureAnd Global Brands Meet.

MPT connects music, creators and cultural moments with brands seeking credible audience access and campaign execution.

  • New York Fashion WeekFashion
  • SchiaparelliFashion
  • LanvinFashion
  • H&MFashion
  • Formula 1Live Culture
  • SonyTechnology

Selected organizations connected to MPT campaigns, collaborations or industry relationships.

Global Footprint

Global Reach.Local Execution.

MPT operates across time zones so strategy, campaign execution and client communication do not stop at one market.

  • New York skyline

    New York

    Business Development · Editorial Relations

  • Los Angeles skyline

    Los Angeles

    Creator Marketing · Advertising

  • Montreal skyline

    Montreal

    Client Success · Operations

  • Yerevan skyline

    Yerevan

    Engineering · Campaign Operations

How We Operate

Serious CampaignsRequire Serious Accountability.

  • 01

    One Strategy, Not Five Vendors

    The campaign is coordinated across channels instead of split into disconnected services.

  • 02

    Clear Objectives Before Execution

    We establish what success means before choosing channels, markets or spend.

  • 03

    Senior Review And Honest Fit

    Every brief is reviewed by a strategist. If the timing, record or objective is not ready, we say so.

  • 04

    Measure, Learn And Scale

    We report on what moved, identify the strongest signals and apply the learning to the next phase.

Apply For A Campaign

Tell Us What You'reBuilding Next.

Share the release, the market and the objective. An MPT strategist will review the brief and respond with an honest view on fit.

Reviewed by an MPT strategist · Response within one business day