Music PR & Publicity
Music PR Focused on the Opportunities That Matter
Hire MPT Agency for active publicity: finding, pitching and securing relevant press and media opportunities. Our senior publicists bring 10+ years of experience to targeted outreach, interview and feature opportunities, persistent follow-up and weekly reporting—not just a bio or an EPK.
From $5,000 · Typical foundation campaign: 45 days · Weekly reporting
Campaign strategy
We find opportunities. We pitch. We follow through.
- Research the right outlets and people for your genre, market and story
- Develop tailored pitches and send them to relevant journalists, editors and producers
- Follow up, respond to interest and work to secure meaningful media opportunities
- Coordinate interviews, press requests, approved assets and editorial deadlines
- Track confirmed opportunities and published coverage
- Report weekly on activity, responses, results and next steps
What You Get
What you hire our publicists to do
- Find relevant media opportunities around your music, story, release or career milestone
- Pitch targeted journalists, editors, producers and outlets that matter to your audience
- Work to land interviews, features, reviews, premieres and expert commentary opportunities
- Follow through on responses, coordinate confirmed opportunities and document the coverage secured
Detail
Senior Publicists. Weekly Updates.
Experienced publicists
A senior team with 10+ years of publicity experience brings judgment, pitching and relationship work to the campaign—not just a press-release distribution tool.
Targets that matter
We prioritize relevant people and outlets by audience, genre, territory and story fit. A meaningful feature or interview matters more than a pile of unrelated links.
Weekly updates and reporting
Your account contact keeps you informed about pitching activity, media responses, confirmed opportunities, published results and the next actions. Campaign progress is available through the client dashboard.
What You Get
From media interest to a real opportunity
- Interviews: coordinate availability, prepare talking points and supply requested materials
- Features, reviews and premieres: develop a relevant angle, handle follow-up and manage agreed deadlines
- Published coverage: verify the live piece, record the link and identify approved assets you can reuse
Detail
Press Materials That Support the Pitch
A story worth pitching
Positioning, a release narrative and a clear news angle help explain why the artist matters now.
Ready-to-use materials
Bios, pitch copy and EPK guidance equip publicists to answer media requests and move opportunities forward.
Results with context
Reporting distinguishes outreach from replies, confirmed opportunities and published coverage. We explain what has landed, what is pending and what comes next.
Detail
Earned, Paid & Partner Media
Earned editorial
Journalists, editors and producers independently decide whether and how to cover a story. We pitch and follow through; the outlet retains editorial control.
Paid media
Sponsored or purchased placements are identified as paid, disclosed appropriately and budgeted separately unless the scope includes them.
Partner distribution
Any approved commercial distribution relationship is labelled accurately. It is not presented as independent earned coverage.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for music pr & publicity
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
What am I hiring MPT Agency to do for press and publicity?
You hire us to identify relevant opportunities, build targeted pitches, approach the right media contacts, follow up and work to secure interviews, features, reviews, premieres or commentary opportunities. We coordinate the opportunities we secure and report the results. Bios, positioning and EPK guidance support that work; they are not the entire service.
Who works on my PR campaign?
Our senior publicists bring 10+ years of experience to publicity strategy, targeted pitching and media relationships. Your campaign has an account contact coordinating approvals, communication and next steps.
How will I know what is happening?
We communicate and report weekly. Updates cover outreach activity, media responses, confirmed opportunities, published coverage, outstanding approvals and next actions. Campaign progress is available through the client dashboard.
Which outlets and journalists do you target?
We choose targets by the artist's genre, audience, market, timing and story. That can include relevant music, culture, lifestyle or specialist media and interview formats. The objective is meaningful coverage from people and outlets that matter—not indiscriminate mass outreach.
Can you guarantee a specific publication or placement?
No. We actively pursue and work to secure media opportunities, but earned editorial decisions remain with the journalist, editor or producer. We do not sell a guaranteed headline. Paid or partner opportunities, where agreed, are clearly separated from earned coverage.
When should a PR campaign start?
Earlier planning gives more time for story development and editorial lead times. If your release is imminent or already live, send the music and deadline. We work well under pressure and will tell you which opportunities and timelines are realistic.
What should I send to get started?
Start with your music or artist link and email. Tell us about your release, story, timing and target markets when available. We review the project before recommending the publicity scope.
Find Your Next Media Opportunity
You're one step away from taking your career to a new level. Get started today.
Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
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