Music PR & Publicity
Music PR That Builds Credibility Around the Work
MPT Agency develops the story, press materials, media strategy, and targeted outreach surrounding a release or career moment. The goal is credible, searchable context that helps audiences and industry decision-makers understand why the work matters—not a pile of low-value links.
From $5,000 · Typical foundation campaign: 45 days · No placement guarantees
Campaign strategy
What MPT Agency can include
- PR audit
- positioning
- bio, release narrative, and pitch development
- EPK guidance
What You Get
What this service is designed to change
01
Clarify the artist's narrative and strongest news angle
02
Improve the quality and consistency of campaign materials
03
Pursue relevant reviews, interviews, features, premieres, and commentary opportunities
04
Build credible assets that can support booking, partnerships, verification, and future releases
05
Separate earned editorial outreach from paid or partner distribution
06
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
Detail
Earned, paid, and partner media
Earned editorial
is independently selected by a journalist, editor, producer, or outlet.
Paid media
is sponsored or purchased and must be disclosed.
Partner distribution
uses an approved commercial relationship and must also be labeled accurately.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for music pr & publicity
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
Can MPT Agency guarantee a specific publication?
No. MPT Agency can develop the strategy, prepare the materials, target appropriate outlets, conduct outreach, and report the work. Editorial decisions remain with the outlet.
When should a PR campaign start?
Often 6–10 weeks before release. Albums, tours, major partnerships, awards campaigns, and international work may require more time.
What makes a release press-worthy?
Strong music is necessary but not always sufficient. Timing, story, collaborators, cultural relevance, visual assets, live activity, data, exclusivity, and the artist's wider trajectory can affect media interest.
Is a press release the same as PR?
No. A press release is one asset. PR is the positioning, targeting, relationship work, outreach, coordination, and follow-through surrounding the story.
Review My PR Opportunity
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Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
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