A&R services & music direction
Review songs, demos and release choices. Turn feedback into a clear list of music priorities.
Song priorities + feedback actions
Artist Development & Fan Growth
Build your artist career, month by month.
Develop your music, sharpen your identity and give people more reasons to become fans. Work with MPT on A&R direction, content and clipping, release planning and music marketing—with a clear monthly scope and budget.
Build My Artist Development PlanYour monthly loop
- 1Choose the music and priorities
- 2Create, approve and put work out
- 3Review audience response and spending
- 4Use the learning to plan the next month
A plan for artists, managers, labels and supporters investing in the artist’s next chapter.
Artist development services
Music, identity, content and fans—working together.
Start with the gaps that matter to your stage. Your written scope sets the priorities, deliverables and people responsible for the work.
Artist identity & career plan
Define your audience, story and next chapter. Connect the music, visual world and release schedule.
Artist direction + 90-day roadmap
Content & clipping
Build a repeatable filming and editing plan around performances, studio moments and song stories.
Content calendar + agreed edits
Audience & fan growth
Choose relevant audiences, creators and direct-to-fan touchpoints. Learn what makes people return.
Audience tests + fan capture plan
Release & opportunity readiness
Prepare assets and timing. Assess PR, playlists, live shows and radio when the music and budget fit.
Release checklist + next opportunities
Reporting & budget decisions
Review work delivered, money allocated and audience response. Decide what to keep, adjust or pause.
Monthly review + next-month priorities
Come with music, a direction or a question.
You can be developing your first songs, preparing a release or building on an existing fanbase. Share your real budget and team capacity so the review starts from where you are.
Choose how we work together
Match the support to your team’s capacity.
These are scope models to discuss during your review. Each proposal defines its deliverables and price; the current monthly programme starts at $5,000.
Direction-led
You have people who can execute.
- Direction
- A&R feedback, priorities, roadmap and review.
- Content
- Your team creates and publishes; MPT guides.
- Audience
- Your team runs agreed activity; MPT reviews learning.
- Ownership
- MPT direction + your execution.
Content & fan growth
You need a consistent content engine.
- Direction
- Direction plus an agreed content and audience scope.
- Content
- Scoped clipping, captions, revisions and publishing roles.
- Audience
- Selected audience tests and fan capture work.
- Ownership
- Shared execution with defined owners.
Integrated development
You need broader coordination.
- Direction
- Music, identity, content, releases and selected specialists.
- Content
- Content plan coordinated with release and channel activity.
- Audience
- Selected PR, creators or paid activity where appropriate.
- Ownership
- Named lead coordinates the written scope.
Music video clipping · Reels · TikTok · Shorts
Give your best moments more ways to be discovered.
Clipping turns your existing music videos, performances, studio sessions and artist stories into short videos built around a strong opening and a reason to keep watching.
01 · Choose the source
A live hook, a studio moment, a lyric story or a music-video scene. Start with footage you have permission to use.
02 · Shape the clip
Choose the moment, edit the opening, add captions and adapt framing. Alternate hooks are counted separately from original edits.
03 · Publish & learn
Approve the edit, publish on the agreed channels, then review watch behaviour, saves, shares and tracked artist-profile actions.
Your channels
Artist content editing
Edits made for your TikTok, Instagram Reels and YouTube Shorts. Your scope states who supplies footage, approves edits and publishes.
Selected third-party channels
Creator & editor distribution
Relevant accounts can be contracted to make or publish clips. Account selection, fees, disclosure, usage rights and publication links are agreed separately.
What belongs in your clipping scope?
- Priority tracks and source-footage allowance
- Original edit count and alternate-hook count
- Video length, captions and platform formats
- Delivery batches and revision rounds
- Approval deadlines and publishing owner
- Creator fees, rights, media and filming costs
Paid distribution is identified in reporting. We do not use bots, purchased engagement or staged fandom. Audience response and virality cannot be guaranteed.
Explore creator and UGC marketing →A practical starting runway
Your first 90 days, with a decision at every stage.
01Days 1–30
Set the foundation
- Review music, identity, audience and available assets
- Agree the monthly budget and who does what
- Choose priority songs and content angles
- Set baselines and a practical 90-day roadmap
What should we build and test first?
02Days 31–60
Put the work in front of people
- Create and approve the agreed content batches
- Publish and test selected hooks and audiences
- Capture feedback and tracked fan actions
- Review what is connecting and update the plan
Which music and content earn a response?
03Days 61–90
Choose the next move
- Compare response with the starting baseline
- Review work delivered and actual spending
- Identify repeatable content and audience signals
- Agree whether to continue, change scope or pause
Where does the next month’s budget belong?
Start of the month
Agree priorities, calendar, responsibilities and budget.
During the month
Give feedback, approve work and review agreed updates.
End of the month
Review delivery, response, spending and next actions.
Honest reporting
Know what the work is doing for the artist.
The monthly review connects delivered work with audience response and the next decision. Your baseline, available data and goals determine what belongs on the scorecard.
Sample report structure · No sample results
Did the agreed work happen?
- A&R actions
- Songs reviewed, feedback and decisions recorded
- Content output
- Original edits, variants, revisions and publication links
- Roadmap
- Completed tasks, blockers and owner for each next action
Paid and organic activity are shown separately. A view is an attention signal; repeated engagement and trackable actions help us understand fan interest. Reporting states the source and any attribution limits.
Real fan growth
Look for repeat listening, meaningful interaction, sign-ups and people returning. Read platform totals alongside the actions behind them.
Evidence you can inspect
Ask to see reporting sources and relevant examples during your review. Results need the starting point, timeframe, scope and budget to be useful.
Explore MPT case studies →A&R and accountability
Clear roles. Useful feedback. A plan you can follow.
Your development lead
Your proposal identifies the person coordinating priorities, communication and the monthly review.
A&R & specialist input
Music feedback and selected creative, content or audience specialists are assigned according to the agreed scope.
You and your team
Bring music, footage, approvals and honest feedback. The plan states what you deliver and when it is needed.
Want pop radio or iHeart exposure?
We assess the song, format, target markets, release assets and realistic budget before recommending radio activity. Station decisions and airplay remain outside our control.
See radio & podcast promotion →Your investment
Make the monthly commitment clear before you start.
From $5,000
Monthly agency fee
3 months
Initial engagement
$15,000
Starting agency fee over the initial term
Sketch a sustainable monthly budget
Planning only; this does not generate a quote. Enter approved costs once, outside the agency scope, to avoid counting the same work twice.
Your planning estimate
$5,000/ month
- Initial 3-month estimate
- $15,000
- Agency fee over 3 months
- $15,000
Current programme starts at $5,000/month for 3 months: $15,000 in agency fees. Scope, extra costs and renewal terms are agreed in your written proposal.
- Written deliverables, call cadence and approval responsibilities before kickoff.
- Media, creator fees, filming and other costs listed as included or additional, with approval before spending.
- Initial term, renewal, cancellation and any scope changes explained in your agreement.
Working with less? Tell us your total monthly budget. We’ll review whether a narrower scope makes sense before recommending an engagement. A smaller budget does not automatically mean this programme is available at a lower fee.
FAQ
Artist development: your questions
What is an artist development program?
Artist development connects music direction, identity, content, release planning and audience growth over time. MPT starts with your current stage and agrees the work, owners and budget in a written scope.
How much does monthly artist development cost?
The current programme starts at $5,000 per month for an initial three months: $15,000 in agency fees. Media, creator fees, filming and other third-party costs are identified as included or additional in the proposal. Renewal and cancellation terms are set out before you start.
Can I enquire with a smaller monthly budget?
Yes. Share your total available budget and how long you can sustain it. MPT will review whether a narrower scope is appropriate. A lower-priced monthly tier is not automatically available.
Does the plan include A&R feedback and music video clipping?
These can be part of your agreed scope. A&R work sets music priorities and feedback actions. Clipping specifies source footage, original edits, variants, captions, revisions, approval deadlines and who publishes. Creator distribution and rights are costed explicitly.
How will I know if my fanbase is growing?
Reports review delivered work alongside watch behaviour, saves, shares, tracked clicks, returning listeners and opt-ins where available. Paid and organic activity are shown separately, with sources and attribution limits. Views alone do not establish a fanbase.
Can MPT get me on pop radio or iHeart stations?
MPT can assess your song, format, markets, assets and budget before recommending radio activity. Stations control programming; an engagement does not guarantee airplay or an iHeart placement.
Is MPT Agency an artist manager?
Not through this service. Responsibilities are limited to the written development scope.
Does MPT Agency guarantee a label deal?
No. MPT Agency can improve readiness and presentation; labels make their own decisions.
Can an artist stay independent?
Yes. Label readiness also improves the artist's ability to evaluate alternatives and build a stronger independent operation.
Build your next chapter
Tell us the artist, the ambition and the real budget.
Request a development review. Whether you’re the artist, manager or person funding the next chapter, we’ll start with your music and what you can sustain.
- 01Share your artist and priorities
- 02MPT reviews the fit and contacts you
- 03Discuss the plan on a development call
- 04Receive a written scope before onboarding
Artist development supports better decisions and consistent work. Fan response, a breakthrough, radio placements and label deals cannot be guaranteed.
Step 1 of 2 · No account needed
Start with your artist.
Tell us who you are. Add a music or artist link if you have one.
