01 · Choose the source
A live hook, a studio moment, a lyric story or a music-video scene. Start with footage you have permission to use.
Influencer & UGC Marketing
Creator Campaigns That Fit the Music and the Audience
MPT Agency sources, briefs, coordinates, and measures creators whose content style and audience context fit the music. Campaigns can generate posted influence, reusable UGC, paid-media creative, or a combination—with rights and costs defined before activation.
From $7,500/month · Rights defined in writing
Campaign strategy
What MPT Agency can include
- Audience and platform strategy
- creator discovery
- vetting and best choices
- concept and brief development
Detail
Influencer posts and UGC are not the same
An influencer activation
pays for access to a creator's audience through a posted deliverable. People in our network range from 1k followers to 100M+.
UGC production
MPT Agency consults on content to be delivered to the artist by the creator. We don't just rely on the creator's audience for magic to happen.
Clipping Services
We identify accounts that are a good match—real consumers of the music—to take your song or video and clip parts of it, extending your reach through native, shareable moments.
Music video clipping · Reels · TikTok · Shorts
Give your best moments more ways to be discovered.
Clipping turns your existing music videos, performances, studio sessions and artist stories into short videos built around a strong opening and a reason to keep watching.
02 · Shape the clip
Choose the moment, edit the opening, add captions and adapt framing. Alternate hooks are counted separately from original edits.
03 · Publish & learn
Approve the edit, publish on the agreed channels, then review watch behaviour, saves, shares and tracked artist-profile actions.
Your channels
Artist content editing
Edits made for your TikTok, Instagram Reels and YouTube Shorts. Your scope states who supplies footage, approves edits and publishes.
Selected third-party channels
Creator & editor distribution
Relevant accounts can be contracted to make or publish clips. Account selection, fees, disclosure, usage rights and publication links are agreed separately.
What belongs in your clipping scope?
- Priority tracks and source-footage allowance
- Original edit count and alternate-hook count
- Video length, captions and platform formats
- Delivery batches and revision rounds
- Approval deadlines and publishing owner
- Creator fees, rights, media and filming costs
Paid distribution is identified in reporting. We do not use bots, purchased engagement or staged fandom. Audience response and virality cannot be guaranteed.
Build clipping into your monthly development plan →
YouTube Review★★★★★
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for influencer & ugc marketing
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
Are creator posts guaranteed to perform?
MPT manages the agreed creator selection, briefs, delivery and reporting. Contracted deliverables are defined in writing; reach, engagement and audience response cannot be guaranteed.
Can MPT Agency reuse the videos in ads?
Only when the creator agreement grants the necessary usage, editing, duration, territory, and advertising rights.
Does MPT Agency use micro- or celebrity influencers?
The campaign may use nano, micro, mid-tier, macro, or recognized talent depending on fit, objective, budget, and availability.
Match My Music With Creators
You're one step away from taking your career to a new level. Get started today.
Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
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