International
Take your music beyond your home market. MPT Agency connects Times Square visibility, targeted clipping and UGC, streaming and video strategy, media outreach and brand opportunities in one coordinated international campaign.
Local partner costs, media and travel are separate.
Beyond one market. Beyond one channel.
A coordinated route from visibility to fan discovery and commercial opportunity. MPT Agency selects the right mix for your music, your markets and your stage of growth.
Across music, video & social
Channels selected for your audience. Platform logos do not imply endorsement.
10M+
Times Square impressions
Planned media exposure
Put your artist, song or video on a high-visibility Times Square screen, with creative, screen selection and flight timing coordinated around the release.
The media plan confirms the screen, dates, frequency and forecast. Out-of-home impressions are estimated exposure, not a count of unique fans or streams.
100K+
Clips + UGC content pieces
Content delivery, not creator count
Turn the strongest moments in your music into short-form stories. We brief clippers and UGC creators around your sound, language, audience and priority markets, rather than distributing the same brief everywhere.
A large-scale program built for 100,000+ targeted clips and UGC content pieces, not 100,000 individual creators. Your written scope defines the delivery schedule, original pieces, edits, reposts, usage rights and amplification.
200M+
Potential cross-channel reach
Streaming · video · social
Build a coordinated distribution and advertising plan across streaming, video and social channels, whether the priority release is a song, a music video or both.
Potential reach is available audience, not delivered views or streams. Channel forecasts may overlap; actual delivery and audience response are reported separately.
Dozens
Targeted media opportunities
Podcasts · radio · magazines
We find relevant opportunities, pitch the people who make decisions and work to secure interviews, reviews, features, cover-story consideration and appearances, in person or on air.
Our publicists handle angles, follow-ups, scheduling and preparation. Reporting separates targets and pitches from responses, confirmed bookings and published coverage.
Editorial
Contacts that fit your release
DSPs · playlists · news + culture
Present your release to relevant editorial contacts at streaming platforms, playlist teams, magazines and news outlets, with a localized story and release-ready assets.
We manage preparation, pitching and follow-through. Editors and platform teams make their own programming decisions; contact access does not mean a paid or automatic placement.
Sync + brands
Commercial opportunities
Licensing · collaborations
Identify brands, music supervisors and licensing opportunities that fit your sound. We prepare and pitch your music for commercials, branded content, film, television and other relevant uses, alongside suitable artist collaborations.
Rights, publishing and master ownership, clearances, territory, usage and fees are reviewed for each opportunity. A signed license and any revenue depend on buyer approval and the final agreement.
One team. Clear accountability.
An assigned account manager coordinates your campaign. Weekly updates, transparent spend reporting and your client portal keep activity, approvals and results accessible.
A campaign in practice
Unify creative assets, run a global rollout and support the record with media outreach and advertising.
From planning to delivery
Review audience data, priority territories, rights and commercial goals. Validate the reach forecasts and agree on the budget, deliverables and reporting.
Prepare the local story, press assets, screen creative and creator briefs. Confirm media inventory, target contacts, partners and launch dates.
Coordinate approved Times Square activity, clipping, UGC, advertising, streaming promotion and editorial outreach. Develop relevant brand and licensing conversations alongside the release.
Report weekly, compare each territory, refine the strongest channels and follow through on media and commercial opportunities. Build the next-phase plan from actual performance.
A clear scope before we start
Typically two to four. More markets means more budget and a longer runway.
Whichever the existing audience data supports — the recommendation comes out of the campaign review.
No. Local partner, media and travel costs are itemized separately.
Duration is custom and set by market count and objective.
Core campaign localization is included; full content production per market is scoped separately.
They are planning targets for a suitably scoped campaign, not historical case-study results or guaranteed delivery. The Times Square media plan must validate a 10M+ impression forecast against the selected screens, flight and frequency. The 200M+ figure describes potential cross-channel audience reach, not streams, views or unique fans. We separate forecasts from delivered results and explain audience overlap in reporting.
We actively research opportunities, pitch targeted contacts, follow up and work to secure relevant coverage and appearances. The outreach plan can cover several dozen targets across podcasts, radio, interviews, reviews, magazines and cover-story consideration. Confirmed opportunities are scheduled and supported by the team. Media outlets retain editorial control, so pitches and contact access are not guaranteed placements.
It refers to targeted clips and UGC content pieces in the large-scale activation, not 100,000 individual creators. Before launch, your written scope defines the delivery volume, schedule, formats, markets and usage rights. It also distinguishes original content, edits and reposts so the delivery count is clear.
Yes. We build the audience journey around the priority song, video or both, with destination links, creative, creator briefs and reporting matched to the release. Streaming results, video views and social engagement are tracked separately rather than combined into one misleading number.
We identify relevant brand and music-supervision contacts, prepare a rights-ready pitch and pursue commercial opportunities for the music. Each opportunity needs buyer approval and clearance of the master and publishing rights. Usage, term, territory, fees and any representation or commission are agreed separately; a license or income is not guaranteed.
Your assigned account manager provides weekly updates and consolidated reporting through the client portal. Reports distinguish planned activity, completed work, confirmed bookings and measured results, with relevant links and approved spend. We explain what each platform or media vendor can measure and identify any reporting limitations.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Your next step
Send the music, timeline and objective. If there is a fit, MPT Agency will prepare a written scope with costs, responsibilities and reporting.
