Broadcast
Radio & Podcast Promotion
An eight-week broadcast campaign. MPT builds the target list, services the record properly and pitches the artist story to programmers and hosts who cover this space.
- Agency investment
- From $7,500
- Campaign timeline
- 8 weeks
The right starting point
Is this your next step?
Who this campaign is for
- Releases that suit specialist, college, community or regional radio
- Artists with a story that works in interview format
- Projects looking to add broadcast credibility to a rollout
What it is designed to change
- Adds a channel most independent campaigns skip entirely
- Turns the artist story into repeatable interview content
- Builds relationships that carry into future releases
A campaign in practice
O.T & Elesia × 50 Cent
Unify creative assets, run a global rollout and support the record with media outreach and advertising.
- YouTube views
- 9.1M+
- Spotify streams
- 1.6M+
- YouTube likes
- 133K
From planning to delivery
How the campaign unfolds.
- 01
Weeks 1–2 · Targeting
Station and show research, servicing assets and pitch angles.
- 02
Weeks 2–6 · Pitching
Servicing, outreach and follow-up.
- 03
Weeks 6–8 · Interviews
Interview coordination, prep notes and reporting.
A clear scope before we start
What you’re investing in.
What MPT Agency can include
- Targeted station and podcast list
- Servicing assets and pitch materials
- Outreach and follow-up
- Interview coordination and prep
- Activity reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Questions about this campaign.
Is airplay or rotation guaranteed?
No. Programmers decide independently. MPT guarantees the targeting, servicing and pitching described in the scope.
Which stations are targeted?
Specialist, community, college and regional outlets relevant to the genre, plus podcasts by audience fit.
Do you cover major commercial radio?
Commercial radio campaigns are a different scope and budget; MPT will say so plainly at review.
Is the artist required for interviews?
Yes, availability matters — interviews are a core part of the value here.
When should this start?
Four to six weeks before release for servicing windows to be respected.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Your next step
Ready to move your music forward?
Send the music, timeline and objective. If there is a fit, MPT Agency will prepare a written scope with costs, responsibilities and reporting.