MPT Agency — MusicPromoTodayMusicPromoToday

Questions Serious Buyers Ask

MPT engagements begin at $5,000. Integrated release campaigns typically begin at $24,000, and national or multi-market campaigns begin at $50,000. Every scope is designed after a review of the music, audience, timing, market, and commercial objective. Media spend, creator fees, production, travel, and other third-party costs are identified separately unless the written scope says they are included.

Campaign and pricing

How much does MusicPromoToday cost?

MPT's focused engagements begin at $5,000. Integrated 90-day campaigns typically begin at $24,000. National and multi-market engagements begin at $50,000, with enterprise global scopes at higher investment levels. Every final scope is prepared after a project review.

Why are prices shown as “from” or “typical”?

Campaigns differ by objective, duration, market, team, channels, creative, paid media, creator fees, production, and third-party costs. Public pricing establishes the investment level; the written scope defines the exact work.

Are ad spend, creators, and production included?

Only when the written scope says they are. MPT separates agency fees, paid media, creator fees, production, travel, OOH, events, and other third-party costs before signature.

Can I buy one service instead of an integrated campaign?

Yes, if one focused service can credibly solve the problem. MPT may recommend a wider campaign when the outcome depends on several channels working together.

Fit and process

Who does MPT work with?

MPT works with qualified independent artists, managers, labels, catalogs, and brands. Fit depends on the music, objective, timing, readiness, decision-making, and investment.

What happens after I apply?

MPT reviews the music, audience, market, timing, assets, objective, team, and investment. Qualified projects are invited to a Campaign Review. If there is mutual fit, MPT prepares a written scope.

How quickly will MPT respond?

Serious applications are reviewed during coverage hours, and high-fit projects receive rapid personal follow-up.

Can MPT start next week?

Possibly for a focused assignment, but serious release, PR, radio, global, FYC, and holiday campaigns require sufficient runway. MPT will not recommend a full campaign when the timing makes responsible execution impossible.

Results and risk

Does MPT guarantee streams, playlists, press, radio, charts, or virality?

No. MPT guarantees the approved work and reporting in the written scope. Platforms, editors, journalists, programmers, creators, curators, voters, and audiences make independent decisions.

How does MPT avoid fake streaming?

MPT does not buy artificial streams or knowingly use bots, click farms, or deceptive traffic. Campaigns should use transparent advertising, approved platform tools, legitimate pitching, partner review, and source-level reporting.

How are results measured?

The scorecard is set before launch and may include audience quality, acquisition cost, saves, follows, subscribers, repeat engagement, watch behavior, media response, fan capture, territory signals, and commercial actions where trackable.

Can MPT use prior client results to predict mine?

Case studies provide context, not guarantees. Every case must show the starting point, timeframe, work performed, spend category, data source, and conditions that shaped the outcome.

PR and Spotify

Can MPT guarantee a publication or editorial playlist?

No. MPT can prepare, target, pitch, follow up, and report. Editors and outlets decide what they cover or playlist.

Is Spotify playlist pitching safe?

Risk is lower when the work uses legitimate platform tools, real audiences, transparent advertising, vetted independent relationships, and honest reporting. Any promise of guaranteed editorial placement or fixed streams should be treated skeptically.

How early should I pitch Spotify?

Spotify currently advises delivering and pitching eligible unreleased music at least seven days before release. MPT recommends more runway for a serious campaign.

FYC and holiday campaigns

Can MPT guarantee a GRAMMY® nomination or award?

No. MPT cannot promise votes, nominations, awards, voter access, or influence. The service is a rule-conscious visibility and campaign-coordination engagement.

Does MPT have a Recording Academy voter list?

MPT does not claim authorized access. Official guidance says the Recording Academy does not release member contact information and warns against vendors claiming accurate member lists.

When should a Christmas music campaign begin?

Planning should begin months before peak seasonal listening. Albums, radio, press, video, creator, and multi-market campaigns require more runway than a focused digital single campaign.

Can Christmas music be promoted every year?

Yes. Rights holders can preserve data, audiences, creative, press, and partnerships to improve each annual plan. Future performance remains unguaranteed.

Client operations

Will I have a dedicated contact?

The written scope identifies the account lead, specialists, reporting cadence, approvals, and communication channels.

Who owns the accounts and data?

Ownership, access, licenses, exports, handoff, and retention are defined contractually. MPT favors transparent client access to accounts and campaign data where operationally appropriate.

Still deciding? Send the release.

MPT reviews the music, market, timing, and objective, then recommends the lowest level of investment that can credibly execute the opportunity.

Campaigns & Pricing

No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.