Label, Management & Catalog Marketing
A Music Marketing Operating Partner for Rosters and Catalogs
MPT Agency gives labels, management firms, distributors, and catalog owners a repeatable way to prioritize releases, allocate campaign resources, coordinate execution, and report across a portfolio. The engagement is designed around governance and decision quality—not a collection of unrelated artist packages.
Typical retainers $25,000–$75,000/month · 6-month minimum · Scope based on roster and release volume
What You Get
What this partnership is designed to change
01
Standardize campaign intake, planning, approvals, reporting, and postmortems
02
Prioritize releases by opportunity, readiness, and commercial objective
03
Give stakeholders one view of portfolio status, spend, risk, and learning
04
Coordinate MPT Agency specialists and approved outside partners
05
Turn campaign evidence into better future allocation decisions
06
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
What You Get
What MPT Agency can include
- Portfolio audit
- Release and catalog prioritization
- Quarterly and monthly planning
- Campaign briefs
- Audience and territory strategy
- Channel coordination
- Partner governance
- Budget planning
- Dashboards
- Weekly status
- Executive reporting
- Campaign postmortems
- Renewal and catalog opportunities
What You Get
Enterprise intake fields
- Organization
- Role
- Website
- Roster/catalog size
- Releases per quarter
- Priority territories
- Current team and vendors
- Current monthly marketing investment
- Reporting needs
- Rights and distribution context
- Decision-makers
- Desired start
- Primary operational problem
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for label, management & catalog marketing
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
Does MPT Agency replace the label's internal team?
The operating model can extend, coordinate, or fill defined gaps in the internal team. Responsibilities are documented before kickoff.
Can MPT Agency support several releases at once?
Yes, when release volume, scope, staffing, approvals, and capacity are agreed in advance.
How is performance reported?
The partnership defines portfolio, campaign, channel, financial, and operational views appropriate to the stakeholders.
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