MPT Agency — MusicPromoTodayMusicPromoToday

Label & Management Growth Partnership

Give every priority release a consistent decision system. MPT helps labels and management firms plan the portfolio, qualify campaign opportunities, coordinate execution, report to stakeholders, and turn results into better next-release decisions.

6-month minimum · Typical $25,000–$75,000/month · Enterprise review

Best for

Independent labels, management firms, distributors, catalog owners, and multi-artist teams with recurring releases, internal decision-makers, defined budgets, and a need for stronger planning, capacity, specialist execution, or reporting.

Operating model

Portfolio planning

evaluate releases, readiness, objectives, opportunities, risks, and investment levels.

Campaign governance

standard briefs, owners, approvals, timelines, budgets, and measurement.

Execution coordination

deploy MPT services and manage approved external partners against the plan.

Portfolio reporting

show release status, spend, response, risk, learning, and next actions across the roster.

Quarterly review

reallocate effort, document repeatable wins, remove low-value activity, and identify catalog or renewal opportunities.

Commercial scope variables

Active roster size; releases per month; number of territories; required services; account leadership; partner management; paid media; creative volume; reporting complexity; meetings; data integration; travel; and service-level expectations.

FAQ

Can the partnership start with one pilot release?

Yes, when the pilot is explicitly designed to test the operating model and define the longer-term scope.

Are third-party and media costs included?

Only when stated. Portfolio retainers should clearly separate agency capacity from pass-through spend.

Can MPT work alongside existing publicists, distributors, or agencies?

Yes, with documented roles, access, approvals, and accountability.

What happens next

  1. 01MPT reviews the music, objective, market, timing, assets, team, and investment.
  2. 02Qualified projects are invited to a Campaign Review.
  3. 03If there is mutual fit, MPT prepares a written scope with costs, responsibilities, and reporting.

No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.

Request an Enterprise Campaign Review

Campaigns & Pricing

No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.