Seasonal
Christmas Music Campaign
Holiday music runs on a fixed calendar. MPT prepares the release early, pitches into seasonal windows and concentrates media where the listening actually happens.
- Agency investment
- From $8,000
- Campaign timeline
- 6–8 weeks
Media spend and creator fees are separate.
The right starting point
Is this your next step?
Who this campaign is for
- Artists releasing original or covered holiday material
- Labels reactivating a seasonal catalog
- Teams that missed the window last year
What it is designed to change
- Aligns the campaign with seasonal pitching deadlines instead of missing them
- Positions the record for annually recurring listening
- Builds a seasonal asset that can be reactivated each year
From planning to delivery
How the campaign unfolds.
- 01
Weeks 1–2 · Preparation
Positioning, asset preparation and seasonal pitching.
- 02
Weeks 3–4 · Launch
Release support, press outreach and creator activity.
- 03
Final weeks · Peak
Concentrated advertising and optimization within the agreed 6–8 week seasonal window.
A clear scope before we start
What you’re investing in.
What MPT Agency can include
- Seasonal positioning and campaign calendar
- Press narrative and outreach
- Editorial and curator pitching into holiday windows
- Creator and content support
- Advertising through the peak period and reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Questions about this campaign.
When should a holiday campaign start?
Plan the 6–8 week campaign around your release and the seasonal listening window. Prepare rights, recordings and assets early, as some pitching deadlines fall before peak listening.
Does catalog qualify?
Yes. Existing holiday tracks can be reactivated each season.
Is placement on holiday playlists guaranteed?
No. Editorial decisions are made by the platforms; MPT guarantees the pitching and campaign work.
Is 6–8 weeks enough?
It can be for a focused holiday release when rights, recordings and assets are ready. Larger projects may need a separately agreed scope.
Can this repeat annually?
Yes, and it usually gets cheaper and stronger the second year.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Your next step
Ready to move your music forward?
Send the music, timeline and objective. If there is a fit, MPT Agency will prepare a written scope with costs, responsibilities and reporting.