Christmas & Holiday Music Promotion
Christmas Music Promotion Built Before the Holiday Rush
MPT Agency develops seasonal campaigns for new Christmas singles, holiday albums and EPs, and existing catalogs. Because the discovery window is compressed and competitive, the campaign must begin early, choose the right markets and formats, and create assets that can return every year.
Single campaigns from $5,000 · Album campaigns from $7,500 · Catalog reactivation quoted on review
Detail
Choose the campaign type
New Christmas Single
Build one focused creative idea, DSP and media plan, creator entry points, radio fit, paid support, and a reusable annual asset base.
Christmas Album or EP
Coordinate the project narrative, focus tracks, press, interviews, live moments, video, DSP, radio, creators, and paid audiences across a longer runway.
Holiday Catalog Reactivation
Use prior-year data, refreshed creative, new content, audience retargeting, media moments, licensing or brand opportunities, and annual measurement to compound value.
Detail
Recommended planning calendar
May–July
approve music, rights, visual direction, priority markets, campaign budget, and production.
July–September
deliver music, prepare assets, build press and partner strategy, identify creators, and set tracking.
September–October
begin selected industry, media, creator, radio, and platform preparation according to the campaign.
October–December
launch, optimize, retarget, capture fan data, and document which assets and audiences should return next year.
January
archive results, creative, audiences, press, rights, and next-season recommendations.
Note
Actual dates vary by release, distributor, market, format, and platform. Spotify currently advises delivery and editorial pitching at least seven days before release; MPT Agency recommends materially more runway for a serious seasonal campaign.
What You Get
What MPT Agency can include
01
Seasonal positioning
02
Release and catalog audit
03
Creative direction
04
Press and gift-guide angles
05
DSP preparation
06
Compliant independent-curator outreach
07
Radio and podcast strategy
08
Creator and UGC concepts
09
YouTube and short-form rollout
10
Paid media
11
Direct-to-fan capture
12
Brand or licensing exploration
13
Reporting and annual playbook
14
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for christmas & holiday music promotion
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
When should I release a Christmas song?
There is no universal date. The campaign must account for distributor delivery, editorial and media lead times, radio format, audience behavior, and the amount of runway needed to build awareness before peak listening. Our best performing campaigns begin promotion 2-3 months before Christmas, with songs going to radio even in November.
Is November too late to start?
We make the impossible possible. Send your music and we'll tell you honestly if a meaningful holiday move is still realistic.
Can a holiday song grow over several years?
Yes. Seasonal catalog can compound when rights, assets, audiences, data, press, and annual learning are preserved. Outcomes are not guaranteed.
Does MPT Agency guarantee holiday playlists or radio?
No. MPT Agency prepares and pitches the campaign; editors, curators, programmers, media, creators, and audiences decide what happens. We have the network; if the song is good, we can make the magic happen.
Plan My Christmas Music Campaign
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Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
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