Pre-Release Campaign
Pre-Release Campaigns That Make Day One Count
Coordinate pre-saves, creative, pitching runway, creator seeding, and paid audience warm-up so release week is not a scramble. MPT gives the artist, manager, label, and campaign team one managed plan from readiness review through launch-week reporting.
From $5,000 · Best started 4–8 weeks before release · Ad and creator spend separate
Campaign strategy
The first 48 hours begin before release day
- Release-day response is shaped by work completed before the track goes live: accurate delivery, usable assets, a clear story, audience preparation, content sequencing, creator briefs, campaign links, platform pitching, paid-media setup, and a team that knows what happens next.
- MPT runs that work as a managed agency campaign
- The service is not a self-serve pre-save tool or a marketplace of disconnected promotional tasks
- it is a coordinated operating plan built around the music, audience, release date, available assets, and commercial objective.
How it works
How a pre-release campaign works
01
Diagnose readiness
Review the master, artwork, metadata, DSP delivery, rights, artist story, audience, content inventory, team, budget, links, and approval process.
02
Build the calendar
Sequence pre-save activity, content, platform preparation, outreach, creator work, paid warm-up, approvals, and launch-week responsibilities around one timeline.
03
Seed and warm
Brief appropriate creators, prepare organic content, build or activate retargeting pools, and test paid creative before street date when included in the scope.
04
Hand into launch week
Confirm assets and tracking, coordinate Day 0 actions, monitor early signals, document issues, and turn the first response into prioritized Day 7 and next-phase decisions.
What You Get
What this service is designed to change
01
Replace launch-week scrambling with an approved calendar, owners, deadlines, assets, links, and reporting checkpoints.
02
Give pre-saves a strategic role inside the wider audience plan instead of treating one link as the entire campaign.
03
Use the available DSP delivery and editorial-pitching runway responsibly, with no promise of editorial placement.
04
Prepare creators, content, retargeting audiences, and paid tests before street date where the release and budget justify them.
05
Carry Day 0 learning into Day 7 decisions and the next campaign phase instead of ending the plan at midnight on release day.
06
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
What You Get
What a typical pre-release scope includes
The written scope separates agency work from advertising budgets, creator fees, production, software, and other third-party costs.
- Pre-save link and journey review, audience-capture recommendations, tracking checks, and campaign-link readiness.
- Metadata, artwork, rights, DSP delivery, profile, and editorial-pitching checklist with client responsibilities clearly assigned.
- A practical content calendar covering available formats, dates, owners, approvals, calls to action, and launch-week reuse.
- Optional creator discovery, briefing, seeding, management, and usage-rights coordination; creator fees are separate unless stated otherwise.
- Optional paid-media setup, creative testing, audience warm-up, retargeting preparation, and optimization; media spend is separate.
- Day 0 launch check and Day 7 reporting across available pre-save, content, audience, advertising, streaming, and campaign signals.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for pre-release campaign
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
When should a pre-release campaign begin?
Four to eight weeks before release is the preferred window for most focused campaigns. More complex releases may need longer. If only one or two weeks remain, MPT can still assess the project and build a concentrated plan around the runway that is genuinely available.
Is this just a pre-save campaign?
No. A pre-save link can be one useful component, but the managed campaign can also coordinate delivery readiness, content, platform pitching, creators, paid warm-up, tracking, approvals, and launch-week actions.
Does MPT guarantee Spotify editorial placement?
No. MPT can prepare and coordinate a timely editorial pitch when appropriate, but Spotify and other platforms make their own decisions. No legitimate agency can guarantee editorial support.
Are advertising and creator costs included in the $5,000 starting fee?
No. The starting fee covers the approved agency scope. Advertising spend, creator fees, content production, software, and other third-party costs are budgeted and approved separately unless a written proposal explicitly includes them.
What does MPT report after launch?
Reporting depends on the channels used and data available. A typical scope includes a Day 0 readiness and launch check plus a Day 7 review of pre-save, content, audience, paid, streaming, creator, and campaign signals with recommended next actions.
Plan My Pre-Release
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