Music Release Planning
Release Planning That Gives Every Team and Channel One Clear Timeline
MPT Agency turns a single, EP, or album into a practical release plan with priorities, dates, owners, assets, approvals, platform delivery, content, audience strategy, promotion, and measurement. Artists leave knowing what must happen, who is responsible, what can wait, and where campaign money should be used.
Release strategy from $3,500 · Typical planning window 4–6 weeks · Execution scoped separately
Campaign strategy
What MPT Agency measures
- Readiness, on-time delivery, asset completion, approval speed, channel activation, campaign spend, audience response, streaming and content signals, fan capture, media or partner response, risk, and the evidence needed to improve the next release.
How it works
How release planning works
01
Diagnose
Review the music, goal, audience, team, assets, history, budget, and constraints.
02
Prioritize
Choose the focus, markets, messages, channels, moments, and metrics that matter.
03
Sequence
Build the delivery, creative, content, outreach, advertising, and approval calendar.
04
Activate
Hand off a clear operating plan or scope MusicPromoToday's execution and reporting.
What You Get
What this service is designed to change
01
Replace last-minute promotion with a realistic release runway
02
Prioritize the audience, story, assets, channels, markets, and budget
03
Give every contributor clear dates, owners, approvals, and dependencies
04
Define what success means before the campaign starts
05
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
What You Get
What MPT Agency can include
- Release, catalog, audience, team, rights, and readiness audit
- Positioning, focus track, market, channel, and budget recommendations
- Master timeline for delivery, assets, content, DSP, press, creators, radio, and advertising
- Responsibilities, approvals, tracking, reporting plan, and post-release extension
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for music release planning
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
How far in advance should I plan a music release?
For many serious campaigns, 8–12 weeks before release is a useful minimum. Albums, radio, international, awards, partnerships, physical products, and holiday music may require materially more runway.
Can MPT Agency plan a song that is already released?
Yes, when there is a credible reactivation point such as new content, a remix, feature, live moment, press angle, audience signal, territory, catalog story, or paid acquisition opportunity.
Does release planning include campaign execution?
Not automatically. The planning engagement defines the strategy and operating plan. MusicPromoToday can separately scope execution for the channels the release actually needs.
Build My Release Plan
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Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
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