Press & authority
Digital PR Essentials
A focused 45-day press campaign. MPT builds the story, produces the campaign assets and runs targeted outreach to outlets that actually cover this kind of music.
Who this campaign is for
- Artists with a release, milestone or repositioning worth covering
- Teams with no press materials or an outdated bio
- Projects that need credibility before larger investment
What it is designed to change
- Replaces a thin online footprint with a coherent, quotable story
- Gives journalists the assets they need to say yes
- Creates reference coverage that supports later campaigns
Campaign phases
- 01
Days 1–10 · Narrative
Interviews, angle development and messaging.
- 02
Days 10–20 · Assets
Bio, press release, one-sheet and press kit.
- 03
Days 20–40 · Outreach
Targeted pitching and follow-up to relevant outlets.
- 04
Days 40–45 · Reporting
Coverage summary and recommendations.
What MPT can include
- Story development and messaging
- Bio, press release and one-sheet
- Curated outlet list built for the genre and market
- Targeted pitching and follow-up
- Coverage and activity reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
O.T & Elesia × 50 Cent
Unify creative assets, run a global rollout and support the record with media outreach and advertising.
- YouTube views
- 9.1M+YouTube views
- Spotify streams
- 1.6M+Spotify streams
- YouTube likes
- 133KYouTube likes
Campaign FAQs
Is coverage guaranteed?
No. Editorial decisions belong to publications. MPT guarantees the narrative, assets, targeting and outreach described in the scope.
Are paid placements used?
Only if you request them and they are disclosed and budgeted separately in writing.
What kind of outlets are targeted?
Outlets that genuinely cover the genre, market and story — relevance over volume.
Can PR run alongside a release campaign?
Yes, and it usually performs better when it does. It is also included in the 90-Day Release Accelerator.
What do you need from us?
Music, artwork, photos, career background and availability for a short interview.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Music PR · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.