Music marketing case study
Loe Shimmy
An integrated, multi-single release rollout.
2024 / 2025 United States · International audience reach
Creative direction, music PR, creators, streaming strategy and paid advertising around Loe Shimmy’s next chapter.
143M+
Total YouTube views reported
748K+
Spotify monthly listeners reported
18.5M+
SoundCloud streams reported
400K+
Instagram followers reported
The campaign
A multi-single rollout
Loe Shimmy rose from Florida’s underground scene as one of hip-hop’s most promising young voices. Backed by NFL star Lamar Jackson’s entertainment label, his sound blends melodic rap with street emotion, earning major industry co-signs and national recognition.
MPT Agency partnered with Loe Shimmy and Lamar Jackson’s team to design a creative, marketing and rollout strategy around multiple singles: Let It Out, Playboi Carti, Fallin and No Smoke. The objective was to strengthen his artistic identity, support discovery and build sustained digital momentum.
The work connected creative direction and visuals with playlist pitching, social storytelling, influencer collaborations and targeted advertising across YouTube, Spotify and Instagram. Each release gave the existing audience and new listeners another way to discover the music.
The published case study also records co-signs from Drake, Kodak Black and Sexyy Red, alongside touring and booking milestones. These are artist-career context, not a promise that a campaign can purchase endorsements, placements or a particular outcome.
See how a coordinated music marketing strategy connects positioning, content, publicity and audience development.
The work behind the rollout
- Artist Branding & Positioning
- Creative Direction & Visual Identity
- Content Creation & Digital Campaigns
- Influencer Marketing & Social Activation
- Music PR
- Streaming Growth & DSP Playlisting
Campaign results
Across streaming, video and social
Spotify discovery
The archive reports 748K+ monthly listeners and activity around releases including Zombieland 2 and Let It Out, supported by playlist strategy and listener discovery.
YouTube & visuals
143M+ total YouTube views are reported at artist/channel level. Playboi Carti and Let It Out are among the highlighted releases. The archive separately records a 5M+ views snapshot for music videos and visual content; these figures are not added together.
TikTok participation
The published historical snapshot reports 150K+ followers, 4.1M likes and 700%+ year-over-year growth, with snippets and influencer collaborations supporting discovery.
Social audience
The archive reports 400K+ Instagram followers. Social storytelling and cross-platform engagement formed part of the release rollout.
Streaming beyond Spotify
18.5M+ SoundCloud streams and 12.2M+ Pandora plays are reported in the original case study.
Advertising reach
Cross-platform advertising is reported at 5M+ impressions across YouTube, Spotify and Instagram, with the U.S., U.K. and Brazil among the highlighted regions.
Career milestones
The case study records a major U.S. booking-agency signing, opening slots on Lil Baby’s tour and sold-out headline shows. Press and interviews below provide additional artist-career context.
Reported historical artist and channel figures from the published case study—not a claim that all activity occurred in one short campaign window. Outcomes vary by artist and campaign.
