Interscope Records Expands Horizons Signing Exclusive Deals With Karol G And Tale Of Us
Interscope Records, one of the most influential and successful record labels in the industry, continues to make waves with its strategic partnerships and signings. The latest announcements involve exclusive deals with two prominent artists: Latin superstar Karol G and genre-defining electronic music duo Tale Of Us, who owns Afterlife. These deals demonstrate the company’s commitment to expanding its horizons and collaborating with diverse talents.
The partnership between Interscope Records and Afterlife marks a momentous milestone for both entities renowned for their innovative approach. The collaboration kicks off with the highly anticipated debut album from Anyma, a groundbreaking multi-disciplinary project created by Matteo Milleri, one of the founding members of Tale Of Us.
Anyma’s enthralling blend of music and visual art has captivated audiences, providing a distinctive and immersive experience that pushes the limits of the industry. The album is a collaborative effort with Grimes that delivers an exceptional and unparalleled masterpiece. Through this partnership, Interscope Records reinforces its standing as a label that embraces pioneering creativity and wholeheartedly backs visionary projects.
In addition to the partnership with Afterlife, Interscope Records has also joined forces with Karol G, the Latin music superstar who has achieved remarkable success in her career. The Colombian singer’s exclusive deal further strengthens her long-standing relationship with Universal Music Group, reaffirming her status as a key player in the global music industry.
With nearly 80 billion global music streams and a fan base of over 170 million followers across social media platforms, Karol G has become one of the most successful Latin female artists in the world. Her achievements include being the first woman ever to debut at No.1 on the Billboard 200 with a Spanish-language album and attaining the highest-grossing North American tour of all time by a Latin female artist.
Karol G’s immense talent and creativity make her a perfect fit for Interscope Records, a label known for its lineup of powerful and dynamic artists. The executives at the company are thrilled to welcome her and Tale Of Us to their roster. John Janick, Chairman, and CEO of Interscope Geffen A&M Records, describes the Latina as one of the most powerful, creative, and dynamic stars in the world.
He expresses excitement about working with Karol G and her team on the next phase of her incredible career. Similarly, Nir Seroussi, Interscope Executive Vice President, praises the Colombian’s talent, drive, and astuteness as an artist, believing that the new partnership will help build upon her global legacy and continue making history.
The Mañana Será Bonito artist is thrilled about the partnership, acknowledging that Interscope‘s incredible team and platform will contribute to her growth. She is excited to see what the future holds and is confident that this collaboration will enable her to continue building her fan base while reaching new audiences worldwide. Noah Assad, Karol G’s longtime manager also commends the label for its exceptional platform, which he anticipates will cater to her current fan base, while broadening her global presence.
The exclusive deals signed by Interscope Records with Karol G and Tale Of Us reflect the label’s commitment to innovation, creativity, and supporting diverse artists. These partnerships open up new avenues for collaboration, allowing the company to explore different genres and expand its influence in the music industry.
As fans eagerly anticipate Anyma’s debut album and Karol G’s future recordings, it is clear that Interscope Records continues to push boundaries and shape the landscape of contemporary music.
Subscribe To Our Music Marketing Newsletter!
News about music marketing strategies to the music business and beyond.
Delivered to your inbox once a week.