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MPT Agency · Release support

A 90-Day Artist Release Masterplan

Bring the artist, management and campaign team onto one plan. A masterplan makes responsibilities, dependencies and review points visible before the release becomes urgent.

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What this helps you solve

Unlike a channel calendar alone, this planning work addresses the decisions behind the rollout: positioning, audience priorities, asset readiness, approvals and budget boundaries. It is useful when several stakeholders or suppliers need to move together without duplicating work or missing handoffs.

A practical starting point

  1. 01Audit the music, assets, current audience and previous activity.
  2. 02Build a decision calendar with owners, dependencies and approval dates.
  3. 03Set weekly review questions and a clear handoff into execution.

A plan is not the same as campaign execution. The written scope must identify which planning deliverables and implementation work are included.

See music release planning →