Loe Shimmy
143M+
total YouTube views reported
A multi-single rollout connecting creative direction, advertising, influencer work and playlist strategy.
Read the case study ↗For independent artists, managers & labels · 2026
Music Promotion Services Built Around Your Release
Music promotion is how you put a release in front of real listeners, press, creators, and platforms so streams turn into fans. Playlist tools cover one channel. MusicPromoToday runs the full campaign—PR, TikTok creators, ads, and DSP growth—because one channel rarely moves a release alone.
Operating since 2012 · No bots · No fake guarantees
What is music promotion?
Music promotion is the work of getting a song heard by the right people at the right time—then converting that attention into saves, follows, press, and career momentum. It has four jobs, not just a stream counter:
01
Discovery
New people hear your song through TikTok creators, YouTube, Meta, press or playlists.
02
Conversion
Attention becomes intentional listens, saves, follows and profile visits.
03
Credibility
Media, labels and partners take the project seriously through your story, creative and credible coverage.
04
Retention
Content, fan contact and the next release give people a reason to stay.
Self-serve tools usually help with one slice, often pitching playlist curators. A MusicPromoToday campaign connects the slices so day-one signals reinforce each other.
Music promotion vs Spotify playlist pitching
The main difference is scope. Pitching introduces your track to curators for consideration. A full release campaign connects publicity, creators, advertising, platform preparation and reporting. Playlisting can be one layer; it is not the whole plan.
| What you need | Playlist pitching | MusicPromoToday campaign |
|---|---|---|
| 🎯 Primary job | Curator outreach and feedback | A coordinated release plan |
| 📣 Channels | Usually one platform or outreach route | PR + creators + ads + DSP strategy, as scoped |
| 💰 Starting budget | Often $100–$350 per campaign; tool pricing varies | From $5,000 focused; typically $24,000 for 90-day integrated work |
| ✓ Accountability | Review or credit terms vary | Agreed work, transparent spend and reporting—not guaranteed outcomes |
| ↗ Best fit | Testing feedback and doing your own outreach | Singles, EPs, albums and roster releases needing one team |
With a few hundred dollars, keep the plan focused: prepare your assets, use free editorial pitching and test outreach. With a larger budget, solve the missing part of your release—not simply the loudest channel.
Types of music promotion
DIY / self-serve
Best for feedback and small outreach. You handle the story, research, pitches and follow-up. Start with Virtual Publicist if you want a lower-commitment outreach option rather than a managed agency campaign.
Explore Virtual Publicist ↗Official platform tools
Spotify editorial pitching, Discovery Mode, Marquee and Showcase can support a release when you meet the relevant eligibility requirements.
Explore Spotify promotion ↗Paid advertising
Meta, TikTok, YouTube and Google Ads help test creative and reach specific audiences. Best when your creative already converts. Watch what listeners do after the click.
Explore music advertising ↗Full-service agency
MusicPromoToday coordinates PR, creators, ads and streaming work around one strategy and report. Your scope determines the mix.
Compare services ↗Other self-serve examples include SubmitHub, Groover, MusoSoup, Playlist Push, PlaylistPal and NotNoise. They are examples of the outreach category, not endorsements or substitutes for a full campaign. Most artists waste money buying the loudest channel instead of the missing one.
How MusicPromoToday runs a campaign
We don’t start from a package. We start from the record.
- 01
Discover
Send your music, objective, timeline and budget. We review fit manually before recommending an engagement.
- 02
Strategy
Agree the channel mix, creative needs, costs and milestones in a written scope.
- 03
Execute
PR, creator seeding, paid social, DSP pitching/ads and reporting run as one campaign across the release window.
- 04
Report & scale
Review source-level results. Fund what works and plan the next window.
Apply because we review fit before we take your money. You should know who owns each task, what counts as delivered work and when you will review progress. If we are not the right team, we will say so.
How much does music promotion cost?
| Route | Starting budget | What it buys |
|---|---|---|
| 🛠 Free / DIY | $0–$300 tools budget | Free editorial pitching, direct outreach and optional submission tools; you do the work |
| 🎧 Managed micro-campaign tools | Approximately $100–$350+ | Small playlist or TikTok pitching packages; generic category benchmark, not an MPT agency offer |
| 🎯 Focused agency campaign | From $5,000 | One professional channel, such as PR, DSP or YouTube, with agreed deliverables |
| 📣 Integrated 90-day release | Typically $24,000 | Coordinated PR, creator, advertising and streaming work, as scoped |
| 🌎 Global Market Expansion | From $125,000 | Multi-market planning, localization, partner coordination and reporting |
These are starting points, not a quote for every song. Agency fees, media spend and creator fees must be separated in your written scope. Do not assume advertising or creator budgets are included unless the proposal says so.
Build your release plan.
Choose the question you need to answer next, then connect the budget, channels and results in one plan.
Song promotion budgets →
Compare the full release budget across channels.
Music PR fees and scope →
Understand the publicist's work and extra costs.
TikTok creator campaign costs →
Separate creator fees, rights and advertising.
Spotify listener growth →
Turn discovery into saves, follows and repeat listening.
Music marketing strategy →
Connect the story, content and release calendar.
Compare promotion services →
Choose support for your stage and objective.
What is the best music promotion service?
The best music promotion service depends on the gap you need to close. Choose MPT Agency when your release needs a team accountable for a coordinated campaign. Start with Virtual Publicist if you want to test the waters and manage your own outreach. Use official Spotify tools when eligible; they are a channel, not a substitute for the whole release plan.
Ask for methods, deliverables, separate spending and reporting before paying. Compare the work you will receive—not a headline promise.
- Integrated release campaigns: MusicPromoToday for strategy-led PR, DSP, TikTok and ads together.
- Official Spotify reach: Spotify’s Discovery Mode, Marquee and Showcase when eligible.
- Small DIY outreach: Start with Virtual Publicist; the self-serve examples above cover narrower feedback or pitching needs.
No honest provider can guarantee organic streams, editorial placements or virality. Choose transparent methods and reporting over promises.
Read the service comparison guide →Proof before promises
MPT Agency has been covered by Billboard.
Operating since 2012. 3,000+ campaigns. 40+ markets. Here are three published examples you can inspect:
Our results library also documents work with Snoop Dogg, Loe Shimmy, Dimash and other artists, with reach, press, charting windows and platform growth reported alongside the channels used. We are selective on purpose: not every project is accepted.
Ado · Episode X
10K+
fan-created videos in one month
YouTube, UGC and creator activation around the release. The case study also reports 8M+ music-video views.
Read the case study ↗
O.T & Elesia × 50 Cent
9.1M+
YouTube views within 10 months
A cross-platform rollout for Prayed Up, with 1.6M+ Spotify streams reported alongside press and audience activity.
Read the case study ↗Numbers are historical metrics reported on the linked case studies, with different time windows. They are not guarantees for your release or a claim that every result came solely from paid promotion.
See all campaign results →Red flags that get artists burned
Walk away when someone…
- Guarantees streams, followers or paid official Spotify playlist placement
- Won’t provide a written scope or source-level reporting
- Offers prices that only make sense if engagement is fake
- Hides whether engagement is real, automated or incentivized
- Pressures payment before reviewing your music
- Won’t separate agency fees, media spend and creator costs
Choose real listeners, not fake signals.
Spotify warns against third-party services that guarantee streams or playlist placement for money. Real pitching, transparent ads, creator work and PR are different from buying bot traffic. MPT Agency does not sell artificial streams.
Read Spotify’s policy ↗Read our safe-vs-scam guide →
Frequently Asked Questions by Artists
What is the best music promotion service for independent artists?
For a release that needs a coordinated team, MusicPromoToday brings PR, creators, advertising and streaming strategy together. If you are testing the waters on a smaller budget, start with Spotify’s free editorial pitch and self-serve outreach such as Virtual Publicist. Match the service to the work you need; do not buy guarantees.
How much does a music promotion campaign cost?
DIY outreach can start free or with a small tools budget. MusicPromoToday focused campaigns start from $5,000; integrated 90-day campaigns typically run $24,000. Global Market Expansion starts from $125,000. Confirm agency fees, advertising spend and creator fees in your written scope before work begins.
Does music promotion guarantee streams or playlist placements?
No. Editorial decisions, listener behavior and viral traction are not for sale. MPT commits to the agreed strategy, transparent spending and reporting—not a guaranteed number of streams, followers or placements.
Is paying for playlist pitching a scam?
Paying for genuine review or outreach is different from buying a placement or streams. Check exactly what you are purchasing. Spotify says third-party services guaranteeing streams or playlist placement in exchange for money violate its terms. Avoid bots, forced listening and outcome guarantees.
Can music promotion get me on Discover Weekly or Release Radar?
Real listening, saves, completed listens and follows can support discovery, but Spotify controls its recommendations and playlists. Nobody can sell a guaranteed Discover Weekly slot. For Release Radar, Spotify says pitching an eligible unreleased song at least seven days before release adds it to your followers’ Release Radar. Build around listeners who choose your music, not a paid algorithmic promise.
What’s the difference between music promotion and music marketing?
Promotion is the push around a release or catalog window. Marketing is the broader system: identity, content, audience development and monetization. MPT Agency works across both. This page explains how to put your release in front of the right people and measure what happens next.
How early before a release should music promotion start?
Ideally three to four weeks so PR and creator seeding have room. Larger releases may need longer. We can also review compressed timelines and already-released catalog when the record justifies it; the right plan depends on your assets, goals and music.
Do you work with independent artists or only labels?
Both. We work with independent artists, managers and label teams. Fit matters more than label status: ready music, a clear objective, realistic timing and a budget you can sustain. We review the project before recommending an engagement.
What channels does MusicPromoToday include?
The available mix includes music PR, TikTok and creator campaigns, paid social, YouTube, DSP and playlist strategy, UGC, advertising and campaign reporting. Not every channel belongs in every campaign. Your written scope defines which work is included and what is funded separately.
What happens after I apply?
Send your music links, objective, release date and budget through Plan My Release. We review fit and aim to reply within one business day. If the project is a match, we arrange a strategy conversation and send a written scope. If we are not the right team, we will say so.
See Spotify’s policy above for the rules on artificial streaming and paid placement guarantees. For editorial submissions and Release Radar, read Spotify’s official pitching guidance.
Before you fund your next release
Get the practical Music Promotion Checklist: music and assets, release timing, channel choices, budget transparency, scam checks and campaign reporting. Use it to prepare your brief or compare a proposal.
Your next release
Send the music. Let’s build the right plan.
Start with your music link and email. A strategist reviews your project and replies within one business day. You can add your goals, release date and budget after your enquiry is received.
Related reading: How to choose a promotion company · Agency vs DIY · 7 release mistakes.