Loe Shimmy
143M+
total YouTube views reported
A multi-single rollout connecting creative direction, advertising, influencer work and playlist strategy.
Read the case study ↗For independent artists, managers & labels · 2026
Music Promotion Built Around Your Release
Music promotion is how you put a release in front of real listeners, press, creators and platforms so attention can turn into fans. Playlist tools cover one channel. MusicPromoToday connects PR, TikTok creators, ads and DSP strategy—because one channel rarely moves a release alone.
Operating since 2012 · No bots · No fake guarantees
What is music promotion?
It is the work of getting your song heard by the right people at the right time, then giving them a reason to save, follow and come back. A useful campaign has four jobs, not just a stream counter:
01
Discovery
New people hear your song through creators, YouTube, press, ads or playlists.
02
Conversion
Attention becomes intentional listens, saves, follows and profile visits.
03
Credibility
Your story and creative help media, partners and industry teams understand the project.
04
Retention
Content, fan contact and the next release give people a reason to stay.
Music promotion vs Spotify playlist pitching
The main difference is scope. Pitching introduces your track to curators for consideration. A full release campaign connects publicity, creators, advertising, platform preparation and reporting. Playlisting can be one layer; it is not the whole plan.
| What you need | Playlist pitching | MusicPromoToday campaign |
|---|---|---|
| 🎯 Primary job | Curator outreach and feedback | A coordinated release plan |
| 📣 Channels | Usually one platform or outreach route | PR + creators + ads + DSP strategy, as scoped |
| 💰 Starting budget | Varies by tool and outreach volume | From $5,000 focused; typically $24,000 for 90-day integrated work |
| ✓ Accountability | Review or credit terms vary | Agreed work, transparent spend and reporting—not guaranteed outcomes |
| ↗ Best fit | Testing feedback and doing your own outreach | Singles, EPs, albums and roster releases needing one team |
With a few hundred dollars, keep the plan focused: prepare your assets, use free editorial pitching and test outreach. With a larger budget, solve the missing part of your release—not simply the loudest channel.
Your promotion options
DIY / self-serve
You handle the story, research, pitches and follow-up. Virtual Publicist is a lower-commitment starting option for outreach, not a managed agency campaign.
Explore Virtual Publicist ↗Official platform tools
Spotify editorial pitching, Discovery Mode, Marquee and Showcase can support a release when you meet the relevant eligibility requirements.
Explore Spotify promotion ↗Paid advertising
Meta, TikTok, YouTube and other ad platforms help test creative and reach specific audiences. Watch what listeners do after the click.
Explore music advertising ↗Full-service agency
MusicPromoToday coordinates PR, creators, ads and streaming work around one strategy and report. Your scope determines the mix.
Compare services ↗How your MPT campaign runs
We start from your record, objective, timeline and budget—not a promise of numbers.
- 01
Discover
Send your music and release details. We review fit before recommending an engagement.
- 02
Strategy
Agree the channel mix, creative needs, costs and milestones in a written scope.
- 03
Execute
Coordinate the approved PR, creator, ad and DSP work across the release window.
- 04
Report & scale
Review source-level results. Fund what works and plan the next window.
You should know who owns each task, what counts as delivered work and when you will review progress. If we are not the right team, we will say so.
How much does music promotion cost?
| Route | Starting budget | What it buys |
|---|---|---|
| 🛠 Free / DIY | $0–$300 tools budget | Free editorial pitching, direct outreach and optional submission tools; you do the work |
| 🎯 Focused agency campaign | From $5,000 | A focused professional engagement, such as PR, with agreed deliverables |
| 📣 Integrated 90-day release | Typically $24,000 | Coordinated PR, creator, advertising and streaming work, as scoped |
| 🌎 Global Market Expansion | From $125,000 | Multi-market planning, localization, partner coordination and reporting |
These are starting points, not a quote for every song. Agency fees, media spend and creator fees must be separated in your written scope. Do not assume advertising or creator budgets are included unless the proposal says so.
Choose the service that fits your release
The best music promotion service depends on the gap you need to close. Choose MPT Agency when your release needs a team accountable for a coordinated campaign. Start with Virtual Publicist if you want to test the waters and manage your own outreach. Use official Spotify tools when eligible; they are a channel, not a substitute for the whole release plan.
Ask for methods, deliverables, separate spending and reporting before paying. Compare the work you will receive—not a headline promise.
Read the service comparison guide →Proof before promises
Operating since 2012. 3,000+ campaigns. 40+ markets. Here are three published examples you can inspect:
Ado · Episode X
10K+
fan-created videos in one month
YouTube, UGC and creator activation around the release. The case study also reports 8M+ music-video views.
Read the case study ↗
O.T & Elesia × 50 Cent
9.1M+
YouTube views within 10 months
A cross-platform rollout for Prayed Up, with 1.6M+ Spotify streams reported alongside press and audience activity.
Read the case study ↗Numbers are historical metrics reported on the linked case studies, with different time windows. They are not guarantees for your release or a claim that every result came solely from paid promotion.
See all campaign results →Red flags that get artists burned
Walk away when someone…
- Guarantees streams, followers or paid Spotify playlist placement
- Won’t explain the work or show source-level reporting
- Hides whether engagement is real, automated or incentivized
- Pressures payment before reviewing your music
- Blurs agency fees, advertising spend and creator costs
Choose real listeners, not fake signals.
Spotify warns against third-party services that guarantee streams or playlist placement for money. Real pitching, transparent ads, creator work and PR are different from buying bot traffic. MPT Agency does not sell artificial streams.
Read Spotify’s policy ↗Read our safe-vs-scam guide →
Frequently Asked Questions by Artists
What is the best music promotion service for independent artists?
For a release that needs a coordinated team, MusicPromoToday brings PR, creators, advertising and streaming strategy together. If you are testing the waters on a smaller budget, start with Spotify’s free editorial pitch and self-serve outreach such as Virtual Publicist. Match the service to the work you need; do not buy guarantees.
How much does a music promotion campaign cost?
DIY outreach can start free or with a small tools budget. MusicPromoToday focused campaigns start from $5,000; integrated 90-day campaigns typically run $24,000. Global Market Expansion starts from $125,000. Confirm agency fees, advertising spend and creator fees in your written scope before work begins.
Does music promotion guarantee streams or playlist placements?
No. Editorial decisions, listener behavior and viral traction are not for sale. MPT commits to the agreed strategy, transparent spending and reporting—not a guaranteed number of streams, followers or placements.
Is paying for playlist pitching a scam?
Paying for genuine review or outreach is different from buying a placement or streams. Check exactly what you are purchasing. Spotify says third-party services guaranteeing streams or playlist placement in exchange for money violate its terms. Avoid bots, forced listening and outcome guarantees.
Can promotion get me on Discover Weekly or Release Radar?
Real listening and audience engagement can help discovery, but Spotify controls its recommendations and playlists. Nobody can sell a guaranteed Discover Weekly slot. Build a release plan around listeners who actually choose to hear your music, not a promised algorithmic result.
What’s the difference between music promotion and music marketing?
Promotion is the push around a release or catalog window. Marketing is the broader system: identity, content, audience development and monetization. MPT Agency works across both. This page explains how to put your release in front of the right people and measure what happens next.
How early before a release should promotion start?
Three to four weeks is a useful starting window for preparation, pitching and creator seeding. Larger releases may need longer. We can also review compressed timelines and already-released catalog; the right plan depends on your assets, goals and music.
Do you work with independent artists or only labels?
Both. We work with independent artists, managers and label teams. Fit matters more than label status: ready music, a clear objective, realistic timing and a budget you can sustain. We review the project before recommending an engagement.
What channels does MusicPromoToday include?
The available mix includes music PR, TikTok and creator campaigns, paid social, YouTube, DSP and playlist strategy, UGC, advertising and campaign reporting. Not every channel belongs in every campaign. Your written scope defines which work is included and what is funded separately.
What happens after I apply?
Send your music links, objective, release date and budget through Plan My Release. We review fit and aim to reply within one business day. If the project is a match, we arrange a strategy conversation and send a written scope. If we are not the right team, we will say so.
See Spotify’s policy above for the platform’s rules on artificial streaming and paid placement guarantees.
Your next release
Send the music. Let’s build the right plan.
Tell us your objective, release date and budget. We’ll review fit, aim to reply within one business day and explain what a real campaign could look like. No bots, no paid-placement promises and no pressure to fund channels you do not need.
By Anto Dotcom, MPT Agency · Updated October 5, 2026