MPT Agency · Release support

Your 90-Day Music Campaign Roadmap

See how a release moves from preparation to launch and follow-up. A useful 90-day plan gives every channel a job, every task an owner and every phase a decision point.

See how this service fits into a complete music promotion campaign, alongside the other channels your release needs.

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What this helps you solve

This page is for artists and managers who need an operating calendar, not another list of promotional tactics. Start with the release date, available assets and one audience objective. We can then identify dependencies, protect approval time and decide what can realistically run together.

A practical starting point

  1. 01Days 1-30: confirm positioning, assets, audience, tracking and approvals.
  2. 02Days 31-60: coordinate the scoped press, creator and advertising activity.
  3. 03Days 61-90: review audience response, extend useful content and plan the next release.

The sequence is illustrative. The music, readiness and scope determine the actual dates; no phase promises a stream count or placement.

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