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raffi keuhnelian music promo today

Raffi Keuhnelian

As two of the world’s most successful entrepreneurs in the music industry, we share our combined experience with talented artists who are fed up with obstacles that they meet on their way to take over music career and live freely according to their own rules.

Anthony Katz

raffi keuhnelian music promo today

Raffi Keuhnelian

Anthony Katz

If you are here to discover a step-by-step solution on how to make money from your talent and achieve desired recognition and fame, you are in the right place. As two of the world’s most successful entrepreneurs in the music industry, we share our combined experience with talented artists who are fed up with obstacles that they meet on their way to take over music career and live freely according to their own rules.

Case Studies

Swizz Beatz

Thanks to MPT, the Monster Mondays campaign of Swizz Beatz was an instant success, with monstermondays.com receiving over 5,000,000 global hits in a month, and #MonsterMonday being retweeted more than 3,000,000 times. 

If that wasn’t enough, more than 50,000 viewers participated in a poll, which required them to vote for the best Monster Mondays remix.

 In total, over 5,000 bloggers got involved with this campaign after 9 Fela Kuli inspired remixes appeared on Monster Mondays. 

Some of the Monster Monday releases became major hits, including: Diddy-Dirty Money’s “Ass on the Floor,” DMX’s “The Dog is Back,” and “Time to get Paid.” 

To top it off, Monster Mondays helped Swizz Beatz acquire a partnership with Reebok and received recognition from top brands in the music industry such as Pitchfork, XXL, Pigeons & Planes, MTV, GlobalGrind, and AllHipHop.

To promote Minaj’s avant-garde anthem, MusicPromoToday created a leading public relations campaign on March 11th, 2014, which led to:

  • More than 30,000,000 digital music video streams
  • More than 250,000 social media shares across Facebook, Twitter, and Instagram
  • More than 10,000 features on unique blogs, spanning across 5 continents
  • The song ranked #4 on the US Billboard “Hot 100 Singles”
  • The track reaching #28 on the US Billboard “Hot R&B/Hip Hop Songs”
  • Top-tier press recognition from renowned music brands, such as: XXL, Complex, Pitchfork, Billboard, and MTV



MusicPromoToday’s highly effective campaign went on to help Drake’s Nothing Was the Same, and upon its release, the album received overwhelmingly positive reviews from music critics, garnering a score of 79 on Metacritic based on 33 reviews. The album was also a commercial success: it debuted at number one on the US Billboard 200, selling 658,000 copies in its first week, and ultimately becoming the seventh best-selling album of 2013 in the United States. Nothing Was the Same also launched within the top two positions in Canada, Denmark, Australia, and the United Kingdom.


  • 15,000,000+ YouTube Views
  • Nominated for Best Rap Album at the Grammy Awards
  • Nominated for Album of the Year at Juno Awards
  • Won Rap Recording of the Year at Juno Awards
  • Won Album of the Year at 2014 BET Hip Hop Awards

Thanks to the innovative PR and media relations campaign organized by MusicPromoToday, “We Dem Boyz” went on to:

  • Receive the 2015 Grammy award for best rap song
  • Receive the 2014 music video award for best hip hop song
  • Receive 3 BET Hip Hop awards in 2014
  • Garner over 200 million streams on YouTube
  • Reach #3 on the Billboard Hot 100
  • Reach #8 on the Billboard 10 Best Rap Songs
  • Appear on numerous TV shows and movies
  • Be named the 3rd best song of the first half of 2014 by Complex
  • Earn over 15 official remixes, created by other mainstream artists such as: Rick Ross, Puff Daddy, WAS, French Montana, Busta Rhymes, Tyga, and T.I.


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Musicians, who despite their talent, lack the right connection, might be stuck in a point where their name is lost in a crowded and competitive industry.
Throughout the years, MusicPromoToday has created a network of impactful curators, and influencers who have decision making power in the entertainment industry.
If you are a new artist who just started the adventure with Spotify and wants to reach many streams in a short period of time or a musician who are stuck with 25k streams and somehow can't go beyond it - we are here to support you.

From the regional press, national and international media outlets, to niche bloggers and high profile journalists, to commercial and non-commercial radio stations worldwide, radio hosts, DJs, and executive producers.

Everything you need to catch the attention of your targeted audience and major record label.

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MPT Agency was founded in 2010 and
has since established itself as a
global leader in digital music marketing and
music PR.

Our agency serves artists, labels and brands.
Contact us if you are looking for a professional music campaign.