College Radio Promotion
College & Non-Commercial Radio Promotion
Pitch the record to college and non-commercial programmers with market-specific servicing—built for indie, alternative, hip-hop, electronic, and developing acts where non-commercial radio still moves culture. MPT manages preparation, targeting, follow-up, and reporting without promising airplay.
From $7,500 · 6–10 weeks · Travel and third-party servicing separate
Campaign strategy
A focused route into tastemaker radio
- College, community, specialty, and other non-commercial stations can give developing records a credible path to programmers, local scenes, specialty shows, interviews, and listeners who still use radio for discovery
- The opportunity is format- and market-specific
- it is not a shortcut into commercial Top 40 rotation.
- MPT treats the campaign as managed promotion rather than a bulk station blast
How it works
How college radio promotion works
01
Fit and readiness
Review the track, genre lane, clean-edit requirements, artist story, release date, metadata, rights, markets, assets, and existing audience or touring signals.
02
Target map
Build a focused list across appropriate college, community, non-commercial, specialty, and relevant digital programs instead of treating every station as interchangeable.
03
Servicing
Prepare and deliver the approved music, one-sheet, artwork, metadata, talking points, contact details, and download or listening access in the format each campaign requires.
04
Follow-up
Run a disciplined outreach cadence, answer programmer questions, capture feedback, and pursue credible adds, spins, interviews, specialty shows, or regional opportunities.
05
Reporting and coordination
Document available responses and airplay data, surface market signals, and coordinate useful findings with PR, podcasts, live, content, or the next release phase.
What You Get
What this service is designed to change
01
Replace one-size-fits-all radio lists with targets shaped by format, genre, market, station, show, and programmer fit.
02
Give the release a professional servicing cadence with correct music files, clean edits, metadata, one-sheet, story, and contact path.
03
Track responses, adds, spins, interviews, specialty support, and follow-up opportunities where reliable reporting exists.
04
Coordinate radio with music PR, podcasts, touring, campus activity, content, and regional audience signals when those channels strengthen one another.
05
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
What You Get
What a typical scope includes
- Release, format, market, clean-edit, metadata, rights, and asset-readiness review.
- A targeted station, program, and programmer list appropriate to the approved genre and territory.
- Servicing materials, campaign delivery, outreach cadence, follow-up, feedback logging, and client-dashboard updates.
- Adds and spins reporting where data is available and can be responsibly verified.
- Optional coordination with music PR, podcast outreach, campus opportunities, touring, or regional content strategy.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for college radio promotion
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
Does MPT guarantee college radio airplay?
No. MPT guarantees the approved preparation, targeting, servicing, outreach, follow-up, coordination, and reporting. Stations and programmers decide independently whether to add, spin, interview, or support a release.
Which genres are a fit for non-commercial radio?
Indie, alternative, hip-hop, electronic, singer-songwriter, experimental, roots, jazz, world, and other developing or specialty lanes can be viable, depending on the recording, station format, market, story, clean-edit needs, and current programming priorities.
How long does a college radio campaign run?
A typical campaign runs six to ten weeks. Some releases need more preparation or a longer servicing window based on station calendars, reporting cycles, priority dates, physical delivery, or the number of markets involved.
What does adds and spins reporting include?
MPT reports available and verifiable station responses, adds, spins, interviews, specialty support, and campaign notes. Coverage varies because not every non-commercial outlet reports through the same system or on the same schedule.
Can college radio work with PR and podcast promotion?
Yes. When the story and markets align, radio response can support regional press, interviews, podcasts, touring, campus activity, and content. The written campaign plan defines which channels MPT will coordinate.
Is this a path to immediate Top 40 radio?
No. College and non-commercial promotion is a distinct tastemaker and audience-development channel. It should not be purchased with the expectation of overnight commercial rotation or guaranteed chart movement.
Build My College Radio Campaign
You're one step away from taking your career to a new level. Get started today.
Share the release and your email, and MusicPromoToday will review the music, timing, audience and campaign fit.
Related services & campaigns