Catalog Optimization
Catalog Optimization for Labels, Managers & Rights Holders
Prioritize which catalog tracks deserve reactivation—then run metadata, creative, audience, and campaign systems so older releases keep working between frontline drops. MPT turns a large catalog into an ordered portfolio plan instead of promoting every track equally.
From $10,000 · Ongoing retainers available · Media spend separate
Campaign strategy
Catalog growth starts with prioritization
- A catalog can contain proven tracks, overlooked territory opportunities, incomplete metadata, weak platform packaging, dormant audiences, missing creative, and songs with renewed cultural relevance
- The first job is to identify which opportunities can support credible action now—not to put the entire catalog into one undifferentiated campaign.
- MPT combines portfolio review with managed execution
- The team can rank opportunities, document gaps, build reactivation plays, coordinate the appropriate channels, and report performance across tracks so labels and rights holders can make better allocation decisions over time.
How it works
How catalog optimization works
01
Audit the catalog
Review available streaming, audience, territory, content, metadata, rights, release-history, marketing, and platform data alongside the client's commercial priorities.
02
Build the priority matrix
Score and group tracks by evidence, readiness, risk, effort, market opportunity, cultural timing, audience fit, and the quality of the available reactivation thesis.
03
Close critical gaps
Document and address metadata, rights, artwork, profile, canvas, video, short-form, story, tracking, audience, and asset deficiencies for approved priority tracks.
04
Run reactivation plays
Scope the right combination of remix or feature, UGC, creators, advertising, PR angle, video, DSP work, territory expansion, fan capture, or seasonal moments.
05
Report the portfolio
Track actions and available performance across priority groups, compare investment and response, document learning, and recommend what to scale, pause, repair, or test next.
What You Get
What this service is designed to change
01
Replace instinct-only catalog decisions with an auditable priority matrix across commercial signal, audience, territory, readiness, rights, and campaign potential.
02
Identify metadata, profile, artwork, video, content, rights, audience, and measurement gaps that prevent strong tracks from being evaluated or activated properly.
03
Match each priority track to a credible reactivation play rather than applying the same tactic across the whole portfolio.
04
Coordinate catalog activity between frontline drops so audience development and commercial learning do not stop when the release calendar slows.
05
Give stakeholders portfolio-level reporting across actions, spend, signals, risks, results, and next decisions.
06
Client Dashboard: all results, campaign progress, updates, and client meetings are transparently communicated through your client dashboard.
What You Get
What a typical catalog scope includes
- Catalog audit covering available track, release, streaming, audience, territory, metadata, rights, asset, and campaign history.
- Priority matrix with defined scoring criteria, opportunity groups, readiness gaps, risks, owners, and recommended next actions.
- Metadata and creative-gap register across platforms, profiles, artwork, video, short-form, story, links, audience capture, and tracking.
- Reactivation plans that may include remixes, features, UGC, creators, paid media, PR angles, YouTube, DSP development, direct-to-fan, or territory campaigns.
- Portfolio reporting through the client dashboard, with track-level actions, spend treatment, response signals, decisions, and next-phase recommendations.
“My nephews. Kings of music marketing campaigns.”
Why artists choose MPT for catalog optimization
Trusted Since 2012.
2012
Operating since
3,000+
Campaigns delivered
40+
Markets reached
Millions
Fans reached
Dream Team
PR · Creators · Ads · Streaming
18+
Years of campaigns
FAQ
Questions we get asked
What is music catalog optimization?
It is the process of auditing a catalog, prioritizing the strongest opportunities, correcting readiness gaps, matching tracks to credible reactivation strategies, executing approved campaigns, and comparing results at portfolio level.
How does MPT decide which tracks to prioritize?
The matrix can consider streaming and audience history, territories, saves and repeat behavior, cultural or seasonal relevance, rights, metadata, content, artist activity, available assets, budget, campaign history, and the strength of a specific reactivation thesis.
Does every catalog track receive a campaign?
No. The value of the process is disciplined allocation. Some tracks may be ready to activate, some need repairs or better data, some should be monitored, and others may not justify campaign investment now.
What can a catalog reactivation campaign include?
Depending on the opportunity, a campaign may use remixes or features, creator and UGC concepts, paid audience development, a new PR angle, YouTube packaging, DSP work, territory expansion, fan capture, sync, or a seasonal and cultural moment.
Can MPT manage catalog optimization on retainer?
Yes. After the initial review, MPT can propose an ongoing operating cadence for approved catalogs, including a rolling priority queue, campaign execution, dashboard reporting, stakeholder reviews, and quarterly allocation recommendations.
Is media spend included in the $10,000 starting fee?
No. Media spend and other third-party costs are separate unless the written scope explicitly includes them. MPT distinguishes strategy and management fees from pass-through campaign expenses.
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