The Headliner: A National Priority Campaign
Build a high-visibility national campaign around a flagship release or artist moment. The Headliner combines senior strategy, high-output coordination, stronger partner management, and an accountable 90-day plan.
90 days · From $125,000 · Application only
Best for
Label-priority campaigns, established independent teams, major collaborations, albums, tours, brand-supported projects, and releases with the assets, timing, rights, budget, and internal capacity to support national execution.
Typical workstreams
Executive campaign strategy; national narrative and media; creator and culture partnerships; audience acquisition; streaming and video strategy; radio or podcast coordination where credible; direct-to-fan; brand or experiential opportunities; senior account direction; risk and approval management; executive reporting.
Governance
Named decision-makers, weekly executive review, rapid approvals, budget ownership, risk register, partner responsibilities, documented claims, and a final campaign record.
Boundary
High investment increases the quality and scale of execution. It does not purchase editorial decisions, charts, awards, virality, or public response.
What happens next
- 01MPT reviews the music, objective, market, timing, assets, team, and investment.
- 02Qualified projects are invited to a Campaign Review.
- 03If there is mutual fit, MPT prepares a written scope with costs, responsibilities, and reporting.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Discuss My Priority Release
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.