Streaming

Spotify & DSP Audience Growth

A focused six-week streaming campaign. MPT prepares the profile and release, pitches the record through editorial and curator channels, and drives qualified listeners with targeted advertising.

Agency investment
From $5,000
Campaign timeline
6 weeks

Advertising spend is separate.

The right starting point

Is this your next step?

Who this campaign is for

  • Artists whose streaming numbers do not reflect the quality of the music
  • Releases with a defined date and finished assets
  • Teams that want listener quality, not inflated play counts

What it is designed to change

  • Turns a bare profile into a release-ready artist presence
  • Puts the record in front of the right editorial and curator contacts
  • Builds saves, follows and repeat-listener signals rather than one-off plays
Loe Shimmy photographed for the MusicPromoToday release campaign case study

A campaign in practice

Loe Shimmy

Roll out multiple singles with creative direction, streaming pathways, creator activation and targeted advertising.

YouTube total views
143M+
Spotify monthly listeners
748K+
SoundCloud streams
18.5M+
View case study

From planning to delivery

How the campaign unfolds.

  1. 01

    Week 1 · Audit

    Profile, catalog, metadata, artwork and audience review.

  2. 02

    Weeks 2–3 · Preparation

    Positioning, pitch copy, profile assets and release setup.

  3. 03

    Weeks 3–5 · Pitching

    Editorial and curator outreach, plus advertising launch.

  4. 04

    Week 6 · Reporting

    Performance review, audience read-out and next-cycle recommendations.

A clear scope before we start

What you’re investing in.

What MPT Agency can include

  • Artist profile and catalog audit
  • Positioning and pitch narrative
  • Editorial and curator pitching
  • Advertising setup and optimization
  • Audience and playlist reporting

What costs may be separate

  • Paid media spend
  • Creator and influencer fees plus usage rights
  • Production, editing and design beyond the approved scope
  • Travel, events, out-of-home advertising and third-party servicing

Questions about this campaign.

Do you guarantee playlist placement?

No. Editorial and curator decisions are made independently by third parties. MPT guarantees the pitching, preparation and advertising work in the written scope.

Are bots or purchased streams ever used?

Never. Every listener comes from pitching, advertising or organic discovery.

When should the campaign start?

At least four weeks before release day so metadata, assets and pitching windows are respected.

Does this work for catalog?

Yes. Catalog tracks can be repositioned and marketed, though a new release usually gives a stronger pitching angle.

What is the minimum spend?

Agency fees start at $5,000. Advertising spend is set separately based on market and objective.

No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.

Your next step

Ready to move your music forward?

Send the music, timeline and objective. If there is a fit, MPT Agency will prepare a written scope with costs, responsibilities and reporting.