“RNR,” “Say Less”


Music PR, Music Marketing, Content Creation, Artist Branding


United States



TEF XL is a Hip-Hop artist, business executive, and social advocate who came together with MusicPromo Today to promote his two songs “RNR” and “Say Less.” The Florida-based rapper is greatly inspired by ‘80s and ‘90s rap. He takes his songs to another level with a pinch of neo-soul melodies and cognizant lyrics.

Collaborating with MPT Agency, TEF XL had a powerful release with the “RNR” music video garnering hundreds of thousands of views on YouTube. MPT Agency helped him generate high-impact media coverage with multiple prestigious news outlets broadcasting and webcasting about him such as Hollywood Unlocked, This is 50, All Hip Hop, Hip Hop Weekly, and iHeart.

MusicPromo Today provided TEF XL with a digital marketing action plan consisting of online presence analysis, content creation, campaign optimization, understanding the target audience, and more. Through the efforts of MPT Agency’s savvy team, TEF built up a strong social media presence and a polished Instagram page that implements both promotional and organic growth. The artist was also able to collaborate with Armen Keleshian, one of COMPLEX’s best photographers.

MusicPromoToday landed TEF XL interviews and featurings on high-end music sites resulting in broadening his exposure with 100K streams across different platforms. “Say Less” and “RNR” were also placed on top-tier radio shows.

MPT contributed by providing the following services: 

  • Media Exposure and Press Release
  • Social Media Strategy and Planning
  • Digital Streaming Promotion and Advertising
  • Digital and Media Target Research 
  • Media Plan and Strategy 
  • Media Placement and Coverage 
  • Digital Streaming Promotion and Advertising 
  • YouTube Marketing and Advertising 
  • Branding: Brand Messaging & Positioning 
  • Social Media Consultation and Optimization

Branding, Artwork Creation:

Social Media consultation, content creation:

Watch “RNR” Music Video here:

Watch “Say Less” Music Video here:

Listen to “RNR” here:

Listen to “Say Less” here: