Doruntina Shala, professionally known as Tayna, is a Kosovo-Albanian rapper and singer. Tayna began collaborating with MusicPromoToday (MPT Agency) in 2024. MusicPromoToday’s responsibilities included managing advertising campaigns for Tayna’s new singles, conducting A/B testing, optimization, and fanbase growth. Additionally, MPT handled pitching Tayna’s music to editorial playlists on Spotify.

Tayna’s music incorporates various genres, including hip hop, R&B, dance music, and reggaeton, showcasing her versatility. Her collaborations with prominent artists, such as Marshmello, have significantly boosted her popularity in the European music scene.

MPT Agency also advised Tayna on strategies to organically grow her TikTok presence, managing TikTok advertisements and establishing direct lines of communication with her fanbase. Within three months, Tayna gained 100,000 new followers and accumulated over 10 million TikTok views. Additionally, MPT coordinated influencer campaigns, engaging fans and high-profile creators to promote Tayna’s new releases, yielding extraordinary results.

Since the collaboration with MPT, Tayna has consistently maintained over 2 million monthly listeners on Spotify. Her tracks have been featured on prominent editorial playlists such as UMAMI, In Tendenza, Swag, EQUAL, Happy Dance, Shisha Flow, Dance Room, Housewerk, Cardio, Internet Hits Greece, among others.

The partnership has also driven significant additional achievements for Tayna, including surpassing 1 billion total views on her YouTube channel, over 10 million likes on TikTok, and gaining more than 10,000 new YouTube subscribers.

Tayna’s music has charted in more than 10 countries and appeared over 200 times across Spotify, Apple Music, and YouTube charts in Europe since beginning our collaboration.

Currently, MPT is negotiating further major collaborations, maintaining a productive partnership aimed at boosting Tayna’s global presence and continued growth.