Scarlet Sails
PROJECT
Single ‘My Love’
SERVICES DELIVERED
Music Marketing
Music PR
COUNTRY
USA
DATE
2018-2019
Overview:
Olya Viglione took a leap of faith when at twenty-one she left Moscow for New York City with just a backpack and a dream of making music. 2018 saw Scarlet Sails head back to the studio with producer Ben Rice (Norah Jones) releasing a series of singles; Hideaway, Upside Down, and My Love (2019). MusicPromoToday assisted Scarlet Sails in releasing the single “My Love.”
Outcome:
‘My Love’ officially premiered on The Hype Magazine and within the first weekend was covered on major blogs and top tier outlets.
During the first couple weeks from launch, the single gained international recognition and reached hundreds of thousands of streams on Spotify and YouTube. The successful PR campaign was backed-up by highly-targeted social media advertising campaigns, influencers, and