PENOMECO is one of South Korea’s most versatile musical exports, known for his distinctive blend of R&B, hip-hop, and experimental pop. Following the release of his breakout track “BOLO”, the artist has surged into the international spotlight with BOLO reaching nearly 50 million streams on Spotify and over 26 million views on YouTube thanks to MPT Agency’s seamless execution.
Our team played a pivotal role in the global rollout multiple singles such as “BOLO”, “KK” and PENOMECO’s label providing full-spectrum support that included:
Strategic consulting on creative direction, social content, and brand assets
Rollout execution across digital platforms and DSPs
Playlist pitching and digital advertising across Spotify, YouTube, and Meta — specifically focused on penetrating the U.S. market and Western audiences
Targeted press outreach to secure meaningful coverage in both niche and mainstream outlets
Tour planning and global promo strategy for upcoming live dates
Creative A&R support and industry brokering for major American artist collaborations, currently in development under a major label rollout
Our core challenge was breaking PENOMECO out of the Asia-centric bubble, building a Western-facing digital presence while preserving his unique artistry.
With a consistent upward trend in global fan engagement, we’re now entering Phase 2: amplifying his presence through touring, collabs, and long-term brand partnerships. Penomeco’s Bolo track also appeared in Squid Game (Netflix)