Digital Strategy and Visibility OptimizationRadio Outreach Across EU MarketsSocial Engagement and Community ActivationStreaming Growth and Audience Development
French DJ, producer, and electronic music creator Michael Canitrot has built a global presence through his refined blend of house, disco, and contemporary club culture. Widely recognized for his signature creative vision and his international event brand So Happy In Paris, Canitrot has performed across Europe, Asia, and North America, shaping a strong footprint in the modern French electronic scene.
The single “Sucker For Your Love” showcases his melodic house identity and remains one of the tracks that expanded his visibility across European radio and streaming audiences.
Campaign Overview
Over the course of the campaign, MPT Agency executed a streaming growth strategy designed to strengthen the momentum of “Sucker For Your Love” across key European markets. The approach combined digital storytelling and performance monitoring to increase visibility across France, United Kingdom, Spain, and Germany.
Social and streaming efforts amplified engagement around the release. Radio servicing played a central role, driving both rotation and renewed interest in the record. MPT Agency reinforced Canitrot’s presence across dance music channels and supported measurable audience expansion.
Results
Video Performance: 250K plus views within the first week, driven by coordinated traffic and creator support.
Radio Rotation: Confirmed airplay across France, UK, Germany, and Spain, strengthening European reach.
Streaming Growth: 4M plus streams on Spotify, supported by multi territory audience engagement.
Audience Expansion: Increased profile visibility across electronic and mainstream media channels.