John O’Brien
PROJECT
Collaboration
SERVICES DELIVERED
- Music Marketing
- Music PR
COUNTRY
United States 🇺🇸
DATE
2019
Overview:
John O’Brien, a rock and blues artist collaborated with MusicPromoToday for almost 6 months in order to launch his new project and build a solid fanbase.
Outcome:
The successful and customized digital streaming strategy resulted in gathering major traction on his streaming platforms.
MusicPromoToday secured press coverage and interviews on radio and TV.
The advertising brought over 300k Spotify streams from a highly targeted audience and over 100k plays on SoundCloud.
The client was featured on major rock and blues Spotify playlists, and was promoted by influencers and celebrities.
The PR efforts led to signing by the client a deal with a booking agency that resulted in organizing a tour across Europe and sold-out shows in Florida.
