Cassandra
PROJECT
Single ‘I Love Christmas’
SERVICES DELIVERED
Marketing, PR, Branding
COUNTRY
Canada / USA
DATE
2020-2021
Overview:
Cassandra is a Nashville-based POP and R&B recording artist from Niagara-On-The-Lake, Ontario, Canada. MusicPromoToday assisted Cassandra in releasing her single and music video, ‘I Love Christmas.’
Outcome:
MusicPromoToday built a customized campaign based on the time of the year to promote Cassandra’s music video. ‘I Love Christmas’ was featured on over 30 music blogs, and mentioned on over 100 influential Instagram profiles. As an outcome of unique digital advertising, the music video reached over 1milion views on YouTube, and the single was featured on many Spotify playlists and amassed over 150K Spotify targeted streams.
