Beyoncé
PROJECT
7/11 Remix
SERVICES DELIVERED
- Music Marketing
- Music PR
COUNTRY
United States 🇺🇸
DATE
2015
Introduction:The 7/11 Christmas Edition Remix by Beyonce and French Montana was released as a Christmas gift to their fans in 2014. This edition features a more low-key, clapping beat and a voice over of Montana on lyrics such as “fresher than youuuu”.
Outcome:
Thanks to MPT’s collaboration with SoundCloud, Spotify, and other social media platforms, the 7/11 Christmas Edition Remix by Beyonce and French Montana was successful in a variety of domains:
- It received over 323,000 digital streams
- It was mentioned in over 5000 conversations on social media
- It received media coverage more than 200 times with recognition from top tier brands such as:
- MTV
- Cosmopolitan
- Fader
- Billboard
- AllHipHop
- Noisey