
Akon
PROJECT
I'm So Paid
SERVICES DELIVERED
Music Marketing, Advertising
COUNTRY
USA, UK, AUS
DATE
2008
MusicPromoToday’s Co-Founders have taken part in the promotion of Akon’s I’m So Paid single promotion. Co-Founder Anto Dotcom has worked closely with the writer of I’m So Paid, Detail.
I’m So Paid was graced with versed by Young Jeezy, now Jeezy and Lil Wayne.
The promotion campaign ran in 2008. There was no influencer, Instagram, Spotify campaign to run. The promotion was strictly YouTube music video promo, offline billboards, web placements ads campaigns, radio plugging.
The single reached Top 31 in US charts, Top 47 in US R&B. The single was later RIAA Platinum certified and part of Akon’s Freedom album. The Music Video reached over 60M views in a few months. The track received treatment and a different version was also released with verses by Kardinal Offishall & Colby O’Donis.