6ix9ine & MARGO
“Buratino” Release CampaignMARGO, one of the fastest-growing Russian pop stars and currently among the most popular artists on the scene, joined forces with American rapper 6ix9ine for the viral hit “Buratino.”
Together, they created a track that quickly gained traction on TikTok and other platforms, reaching wide audiences. The collaboration introduced both artists to new markets and significantly expanded their fan bases.
Campaign Overview
MPT Agency developed and executed a full-scale rollout strategy for “Buratino,” designed to maximize reach across platforms and markets. Through ongoing audience engagement and carefully curated influencer outreach, the single gained strong traction on TikTok, YouTube, and other key platforms, driving a high volume of user-generated videos, views, and engagement.
The campaign combined localized advertising across global markets with editorial pitching and strategic playlist placements, supported by influencer-led short-form content. This approach helped build momentum ahead of the release and sustain visibility long after launch, turning the track into a widely recognized digital hit.
Results
- TikTok Performance: The campaign generated 2.34K user-created videos, reaching 6.20M views, more than 220K likes, 20K shares, and 6K comments. Content was driven primarily by singing, dancing, and lip-syncing formats, signaling strong organic adoption of the sound.
- YouTube: The official music video surpassed 10M views, reinforcing the track’s cross-platform momentum.
- Audience Expansion: Strong exposure in the U.S. market significantly boosted MARGO’s international visibility, while also re-energizing 6ix9ine’s presence among Gen Z audiences.
