Strategy
Release Strategy Sprint
A short, senior-led planning engagement. In ten business days you get a written release plan: positioning, timeline, channel priorities and the budget logic behind them.
Who this campaign is for
- Artists and teams unsure where to spend first
- Projects with a release date but no plan
- Teams that want a second opinion before committing budget
What it is designed to change
- Replaces guesswork with a sequenced, documented plan
- Clarifies which channels deserve budget for this specific release
- Gives the team something concrete to execute, with or without MPT
Campaign phases
- 01
Days 1–3 · Discovery
Music, audience, assets, history and objective review.
- 02
Days 4–8 · Plan
Positioning, timeline, channel priorities and budget logic.
- 03
Days 9–10 · Session
Live walkthrough, Q&A and final written plan.
What MPT can include
- Discovery questionnaire and asset review
- Positioning and audience summary
- Documented release timeline
- Channel priorities and budget logic
- Live strategy session and final document
What costs may be separate
- Any execution work that follows the plan
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
Lil Pump & MARGO
Support a cross-market single release with creator, paid and DSP-facing work.
- TikTok views
- 8MTikTok views
- Apple Music RU
- Top 10Apple Music RU
Campaign FAQs
Does this include execution?
No. It is a planning engagement. Execution is scoped separately if you want MPT to run it.
Can the fee be applied to a campaign?
The sprint fee can be credited toward a larger campaign started within 60 days, when agreed in writing.
Who delivers it?
A senior strategist, with input from the relevant channel specialists.
What if we have no release date?
That is fine — recommending the right window is part of the work.
Can we use the plan with another agency?
Yes. The plan is yours.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Music Release Planning · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.