Seasonal
Christmas Music Campaign
Holiday music runs on a fixed calendar. MPT prepares the release early, pitches into seasonal windows and concentrates media where the listening actually happens.
Media spend and creator fees are separate.
Who this campaign is for
- Artists releasing original or covered holiday material
- Labels reactivating a seasonal catalog
- Teams that missed the window last year
What it is designed to change
- Aligns the campaign with seasonal pitching deadlines instead of missing them
- Positions the record for annually recurring listening
- Builds a seasonal asset that can be reactivated each year
Campaign phases
- 01
Phase 1 · Preparation
Positioning, assets and early seasonal pitching (Aug–Sep).
- 02
Phase 2 · Launch
Release support, press outreach and creator activity (Oct–Nov).
- 03
Phase 3 · Peak
Concentrated advertising and optimization through the peak weeks (Nov–Dec).
What MPT can include
- Seasonal positioning and campaign calendar
- Press narrative and outreach
- Editorial and curator pitching into holiday windows
- Creator and content support
- Advertising through the peak period and reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
O.T & Elesia × 50 Cent
Unify creative assets, run a global rollout and support the record with media outreach and advertising.
- YouTube views
- 9.1M+YouTube views
- Spotify streams
- 1.6M+Spotify streams
- YouTube likes
- 133KYouTube likes
Campaign FAQs
When must a holiday campaign start?
August or September. Seasonal pitching windows close well before December.
Does catalog qualify?
Yes. Existing holiday tracks can be reactivated each season.
Is placement on holiday playlists guaranteed?
No. Editorial decisions are made by the platforms; MPT guarantees the pitching and campaign work.
Is 8 weeks enough?
It can be for a single, if assets are ready. Larger projects use the 12-week version.
Can this repeat annually?
Yes, and it usually gets cheaper and stronger the second year.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Christmas Music Promotion · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.