Streaming
Spotify & DSP Audience Growth
A focused six-week streaming campaign. MPT prepares the profile and release, pitches the record through editorial and curator channels, and drives qualified listeners with targeted advertising.
Advertising spend is separate.
Who this campaign is for
- Artists whose streaming numbers do not reflect the quality of the music
- Releases with a defined date and finished assets
- Teams that want listener quality, not inflated play counts
What it is designed to change
- Turns a bare profile into a release-ready artist presence
- Puts the record in front of the right editorial and curator contacts
- Builds saves, follows and repeat-listener signals rather than one-off plays
Campaign phases
- 01
Week 1 · Audit
Profile, catalog, metadata, artwork and audience review.
- 02
Weeks 2–3 · Preparation
Positioning, pitch copy, profile assets and release setup.
- 03
Weeks 3–5 · Pitching
Editorial and curator outreach, plus advertising launch.
- 04
Week 6 · Reporting
Performance review, audience read-out and next-cycle recommendations.
What MPT can include
- Artist profile and catalog audit
- Positioning and pitch narrative
- Editorial and curator pitching
- Advertising setup and optimization
- Audience and playlist reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
Loe Shimmy
Roll out multiple singles with creative direction, streaming pathways, creator activation and targeted advertising.
- YouTube total views
- 143M+YouTube total views
- Spotify monthly listeners
- 748K+Spotify monthly listeners
- SoundCloud streams
- 18.5M+SoundCloud streams
Campaign FAQs
Do you guarantee playlist placement?
No. Editorial and curator decisions are made independently by third parties. MPT guarantees the pitching, preparation and advertising work in the written scope.
Are bots or purchased streams ever used?
Never. Every listener comes from pitching, advertising or organic discovery.
When should the campaign start?
At least four weeks before release day so metadata, assets and pitching windows are respected.
Does this work for catalog?
Yes. Catalog tracks can be repositioned and marketed, though a new release usually gives a stronger pitching angle.
What is the minimum spend?
Agency fees start at $5,000. Advertising spend is set separately based on market and objective.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Spotify Promotion · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.