Integrated release
90-Day Release Accelerator
One release, one plan, one team. MPT coordinates the strategy, assets, media, creators, advertising and reporting across a full 90-day cycle so the release is supported before, during and after release day.
Media spend and creator fees are quoted separately.
Who this campaign is for
- Artists and labels with one priority release in the next 60–120 days
- Teams running several channels separately with no single campaign owner
- Projects with finished or near-finished masters and visual assets
What it is designed to change
- Moves the release from scattered activity to one sequenced plan
- Gives the project a consistent narrative across media, creators and ads
- Builds an audience and reporting baseline that the next release inherits
Campaign phases
- 01
Weeks 1–2 · Strategy
Campaign review, positioning, audience mapping, asset audit and calendar.
- 02
Weeks 3–6 · Setup
Narrative and press materials, creator briefs, DSP-facing preparation, ad structure.
- 03
Weeks 7–10 · Release
Media outreach, creator activation, advertising and content cadence around release day.
- 04
Weeks 11–12 · Consolidation
Optimization, retargeting, catalog follow-through and full campaign reporting.
What MPT can include
- Release strategy, positioning and campaign calendar
- Press narrative, bio and campaign one-sheet
- Targeted media outreach
- Creator briefing and coordination
- DSP-facing preparation and pitching
- Advertising setup, management and optimization
- Bi-weekly reporting and a close-out review
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
Loe Shimmy
Roll out multiple singles with creative direction, streaming pathways, creator activation and targeted advertising.
- YouTube total views
- 143M+YouTube total views
- Spotify monthly listeners
- 748K+Spotify monthly listeners
- SoundCloud streams
- 18.5M+SoundCloud streams
Campaign FAQs
How far before release should this start?
Ideally 6–8 weeks before release day so pitching, assets and creator work land on schedule. Shorter runways are possible with a reduced scope.
Is media spend included in the monthly fee?
No. The fee covers agency strategy and execution. Media spend is budgeted and approved separately in the written scope.
Can the campaign cover more than one song?
Yes, when the songs sit inside one release cycle. Additional priority singles usually extend the duration or the scope.
What do we need to supply?
Masters, artwork, approved photos, any video assets, platform access and one decision-maker for approvals.
What does MPT report on?
Work delivered, media and creator activity, advertising performance and audience movement. Placements, playlists and chart outcomes are never guaranteed.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Music Marketing · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.