Broadcast
Radio & Podcast Promotion
An eight-week broadcast campaign. MPT builds the target list, services the record properly and pitches the artist story to programmers and hosts who cover this space.
Who this campaign is for
- Releases that suit specialist, college, community or regional radio
- Artists with a story that works in interview format
- Projects looking to add broadcast credibility to a rollout
What it is designed to change
- Adds a channel most independent campaigns skip entirely
- Turns the artist story into repeatable interview content
- Builds relationships that carry into future releases
Campaign phases
- 01
Weeks 1–2 · Targeting
Station and show research, servicing assets and pitch angles.
- 02
Weeks 2–6 · Pitching
Servicing, outreach and follow-up.
- 03
Weeks 6–8 · Interviews
Interview coordination, prep notes and reporting.
What MPT can include
- Targeted station and podcast list
- Servicing assets and pitch materials
- Outreach and follow-up
- Interview coordination and prep
- Activity reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
O.T & Elesia × 50 Cent
Unify creative assets, run a global rollout and support the record with media outreach and advertising.
- YouTube views
- 9.1M+YouTube views
- Spotify streams
- 1.6M+Spotify streams
- YouTube likes
- 133KYouTube likes
Campaign FAQs
Is airplay or rotation guaranteed?
No. Programmers decide independently. MPT guarantees the targeting, servicing and pitching described in the scope.
Which stations are targeted?
Specialist, community, college and regional outlets relevant to the genre, plus podcasts by audience fit.
Do you cover major commercial radio?
Commercial radio campaigns are a different scope and budget; MPT will say so plainly at review.
Is the artist required for interviews?
Yes, availability matters — interviews are a core part of the value here.
When should this start?
Four to six weeks before release for servicing windows to be respected.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Radio & Podcast Promotion · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.