Paid media
Music Advertising & Fan Acquisition
Paid media run as an audience-building system. MPT structures the accounts, builds and tests creative, and optimizes toward listeners and fans rather than impressions.
Media spend is billed separately and is not included in management fees.
Who this campaign is for
- Artists and labels already spending on ads without a clear read on results
- Teams that want first-party audience growth, not vanity reach
- Projects with content assets ready to test
What it is designed to change
- Replaces boosted posts with a structured acquisition setup
- Creates measurable audience and retargeting pools
- Makes spend decisions data-led instead of instinct-led
Campaign phases
- 01
Weeks 1–2 · Setup
Account structure, tracking, audiences and creative plan.
- 02
Weeks 2–4 · Testing
Creative and audience testing at controlled spend.
- 03
Ongoing · Scale
Scaling what works, retargeting and weekly optimization.
What MPT can include
- Account, tracking and audience setup
- Campaign build across selected platforms
- Creative testing framework
- Weekly optimization
- Monthly performance reporting
What costs may be separate
- Media spend, billed directly and approved in advance
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
Loe Shimmy
Roll out multiple singles with creative direction, streaming pathways, creator activation and targeted advertising.
- YouTube total views
- 143M+YouTube total views
- Spotify monthly listeners
- 748K+Spotify monthly listeners
- SoundCloud streams
- 18.5M+SoundCloud streams
Campaign FAQs
Is ad spend included?
No. Management fees start at $5,000 and media spend is separate, approved in advance and reported transparently.
What is a realistic starting spend?
It depends on market and objective. MPT recommends a spend level during the campaign review.
Which platforms are used?
Typically Meta, TikTok, YouTube and Google, chosen by objective and audience.
Do you guarantee streams?
No. Advertising performance is reported honestly; platform and listener behaviour cannot be guaranteed.
Can this run standalone?
Yes, though results are stronger when paired with content or PR activity.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Music Advertising · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.