Creator marketing
Influencer & UGC Campaign
Creator marketing built around the artist, not just a sound. MPT defines the creator strategy, sources and vets talent across platforms, and coordinates content and usage rights.
Creator fees and usage rights are separate.
Who this campaign is for
- Artists building recognition beyond a single track
- Brands and labels supporting an artist rollout
- Teams that need content they can reuse in advertising
What it is designed to change
- Adds third-party voices to a story the artist has been telling alone
- Produces a content library with clear usage rights
- Creates cross-platform touchpoints instead of one-platform spikes
Campaign phases
- 01
Weeks 1–2 · Strategy
Audience mapping, creator tiers and content angles.
- 02
Weeks 2–4 · Activation
Sourcing, vetting, briefing and contracting across platforms.
- 03
Weeks 4–6 · Consolidation
Content collection, rights coordination and reporting.
What MPT can include
- Creator strategy and tiering
- Sourcing, vetting and negotiation support
- Creative briefs and coordination
- Usage-rights coordination
- Campaign reporting
What costs may be separate
- Paid media spend
- Creator and influencer fees plus usage rights
- Production, editing and design beyond the approved scope
- Travel, events, out-of-home advertising and third-party servicing
Case study
Lil Pump & MARGO
Support a cross-market single release with creator, paid and DSP-facing work.
- TikTok views
- 8MTikTok views
- Apple Music RU
- Top 10Apple Music RU
Campaign FAQs
Which platforms are covered?
Typically TikTok, Instagram and YouTube Shorts, chosen by where the audience actually is.
Do we own the content?
Usage rights are negotiated per creator and stated in the written scope before any booking.
How are creators vetted?
By audience relevance, engagement quality, market and brand safety — not follower count alone.
Are creator fees included?
No. They are separate line items approved before activation.
Can this run with a PR campaign?
Yes. Creator content and press coverage reinforce each other.
No guaranteed placements, streams, charts, nominations, awards, or viral outcomes. MPT guarantees the approved work and reporting in the written scope.
Related service: Influencer & UGC Marketing · All campaigns & pricing
Book a campaign review
Send the music, timeline and objective. If there is a fit, MusicPromoToday will prepare a written scope with costs, responsibilities and reporting.