Max Barskih, the Ukrainian superstar who also happens to be the most played artist in Russia, needs no introduction. Max decided to use this year as a chance to expand his musical career on the international level, and he couldn’t think of a better way than to work with the leading music marketing agency. The Max Barksih x MPT Agency collaboration has brought some fruitful outcomes that are worth sharing:

• Booked feature articles for Max Barskih in top-tier North American outlets such as Flaunt Magazine, Hollywood Unlocked, and Honk Magazine.
• Fly Away music video reached 6M views in less than a week. 20M+ views in a few months.
• Spotify growth: single reached close to 1M streams converting 50K+ new fans on Spotify and 200 new monthly listeners.
• Developed a winning social media content strategy that ended up securing and engaging more than 110K new followers on Instagram.  
• Booked interviews for him on major radio stations and podcasts, including BBC Bristol 
• Provided a comprehensive guide to online content management.
• Brand consultancy.
• Partnered with A-list influencers for cross-promotion content.
• Conducted deep marketing segmentation to better understand the targeted audience. The study helped us understand that his fans fall mainly into the following categories: Gen Z’s and millennials

“Fly Away” is now available on major music streaming platforms, be sure to check it out.

UPDATE: As a result of the war in Ukraine, Max Barskih released a new track. See coverage on Billboard Magazine, Rolling Stone, Kaltblut and many more.