Tina Karol

“Honey & Мед” Single Release Campaign

Country

International

Services Delivered

Ad Campaign Data Monitoring & ReportingCreative Direction & Visual IdentityDigital Advertising & Audience SegmentationInfluencer Outreach & Audience ActivationPress & Media CampaignsSocial Media Strategy & ExecutionSpotify & Streaming PromotionYouTube Growth Strategy

Tina Karol is one of Eastern Europe’s most celebrated pop artists, known for her powerful vocals, cinematic storytelling, and international appeal. A multi-platinum Ukrainian singer, performer, and cultural icon, Tina blends theatrical performance with multilingual songwriting and emotional depth. Her modern pop identity continues to gain traction across global markets, establishing her as a leading figure in contemporary Ukrainian music.

Campaign Overview

MPT Agency partnered with Tina Karol for a six-month international rollout of “Honey & Мед.” The campaign focused on strategic market expansion, targeting core audience segments across the United States (51%), Ukraine (32%), and global markets (17%).

The rollout integrated PR, DSP submissions, content strategy, influencer campaigns, and high-impact advertising to elevate Tina’s digital presence. Viral moments on TikTok and Instagram helped expand her footprint, while YouTube and Spotify strategies strengthened performance across streaming platforms.
Together, these efforts positioned Tina as a global-ready artist and amplified her reach throughout Europe, North America, and worldwide streaming territories.

Results

Spotify Performance: Generated 3.5M+ streams in six months, expanded her European fanbase by 25%, and added 100K new Spotify followers, with placements on 48 playlists totaling 1.12M reach.

YouTube Growth: Earned 4M+ channel views during the campaign and grew her subscriber base by 75K+.

TikTok Performance: Increased followers by 30%, boosted engagement by 43%, launched a viral UGC trend for “Honey & Мед,” and activated influencers to support Ukrainian war-awareness content.

Instagram Impact: Achieved rapid expansion with 100K+ new followers in one month, driven by trend-based campaign strategies.

Chart Success: “Honey & Мед” entered the Top 30 on the iTunes USA Pop Charts, making Tina the first Ukrainian artist to achieve this milestone with a multilingual single.