MPT Agency worked in close partnership with ATTRAKT and FIFTY FIFTY’s management to build a multi-phase campaign for Cupid and Barbie Dreams. The collaboration included creative alignment, global marketing execution, press strategy, and coordinated promotional activities across the United States, Europe, and Asia.

For Cupid, MPT Agency provided creative recommendations supporting ATTRAKT’s artistic vision while guiding packaging, positioning, and multi-version release formats (Korean, English Twin Version, sped-up, slowed-down). Social media execution was coordinated with FIFTY FIFTY’s management teams, resulting in engaging assets and the viral #CupidChallenge.

Advertising campaigns ran across Spotify, YouTube, TikTok, and Instagram, while MPT’ Agencys PR efforts secured features in Billboard, Variety, and The Guardian. Fan-centered activations, Q&A moments, and feedback integration ensured sustained engagement throughout the rollout.

For Barbie Dreams, MPT Agency aligned with Warner Music and Barbie brand teams to shape a Western-facing promotional strategy. MPT Agency launched geo-targeted ad campaigns, developed Barbie-themed creative assets, initiated the #BarbieDreamsChallenge, and secured top-tier press coverage. Despite the cancellation of the official music video, MPT Agency delivered strong global visibility through creative alternatives, influencer amplification, and narrative-driven promotional content.