Dimash Qudaibergen
SMOKE Music Video & North American Expansion CampaignDimash Qudaibergen is one of the world’s most versatile vocalists, channelling a six-octave range and a genre repertoire spanning opera, pop, rock, and electronic music.
He has worked with legendary artists including Plácido Domingo and
Lara Fabian, contributed to soundtracks for Jackie Chan’s Vanguard and Legend, and amassed over a billion impressions globally with performances like his stunning cover of SOS d’un terrien en détresse. With sold-out concerts worldwide and a rapidly growing U.S. audience, Dimash’s collaboration with MPT Agency marked the beginning of his North American era.
Campaign Overview
MPT Agency partnered with DimashAli Creative Center to support internationally acclaimed vocalist Dimash Qudaibergen in his strategic expansion into the U.S. and North American markets. Recognized for his unmatched six-octave range and his ability to blend classical, pop, rock, and electronic music, Dimash has become one of the most versatile performers in the world.
Building on his collaborations with icons such as Plácido Domingo, Hauser, Lara Fabian, and Grammy-winning producers Walter Afanasieff and Nathan Wang, MPT positioned Dimash for a wider North American debut through press, cultural activations, and digital reach.
The agency coordinated photoshoots and styling in Paris with Schiaparelli and Maison Lanvin, arranged a PSG stadium tour in partnership with the club’s Chief Brand Officer, and secured luxury brand moments including a custom PSG jersey presentation and
a golden brooch from Schiaparelli ahead of his performance for President Macron
at the Élysée Palace (watch the video here).
Known for his triple encores and stadium-sized performances, Dimash’s Strangers Tour has sold out arenas across Europe and Asia, with recent appearances at the World Nomad Games in Kazakhstan drawing 60,000 fans, more than a third traveling from Europe and the Americas. Upcoming shows in Prague and Düsseldorf further underline his global pull as MPT drives momentum toward North America.
MPT Agency executed an influencer and collaboration strategy to amplify Dimash’s U.S. expansion. The team coordinated content creation with Van Toan, a TikTok influencer with over 20M followers, ensuring new short-form videos reached global audiences and boosted engagement around the “SMOKE” release.
In addition, MPT facilitated press and creative link-ups with artists and personalities including Nadiya, Slushii (press coverage in progress), Crystal Starr, Kara Major, Power, and Makes My Blood Dance (pending clearance). Each connection was designed to expand Dimash’s presence across different genres and media outlets, positioning him for broader visibility and future collaborations in the North American market.
Results
Music Video Performance:
SMOKE exceeded campaign target, surpassing 1M+ YouTube views.
Streaming & Charts:
Peaked at #1 Amazon Best Sellers (Global), entered Top 10 Amazon Pop, and reached #32 iTunes Pop/USA highlighting traction across streaming platforms.
Global Live Presence:
Sold-out stadiums across Europe & Asia; 60,000 fans at World Nomad Games in Kazakhstan; upcoming arena shows in Prague and Düsseldorf.
Influencer Marketing:
Strategic TikTok activation with Van Toan (20M+ followers) to boost song discovery and streaming engagement.
Partnerships acquired for Dimash Qudaibergen during this campaign:
Secured press coverage for Dimash Qudaibergen in a wide range of outlets, including the following:
