Posted on March 22, 2022

SOUNDON – TikTok’s new music distribution platform

By Yvonne Martin
Share on Twitter Pin it Pin it

Great news for all the artists out there, whether you’re a well established artist or an emerging one, TikTok is launching a music distribution platform, SoundOn, to help more artists get their music heard, with the promise of giving 100% of royalties directly to artists, (or 90% thereafter).

TikTok’s influence in today’s music industry is huge, sending songs that find popularity on the app to the top of the Billboard charts. Now artists will be able to upload their music directly to TikTok and parent company ByteDance’s own music streaming service Resso, in addition to global streaming platforms like Apple Music, Spotify, Pandora, Tencent’s Joox and Deezer, with ZERO fees!! No distribution fees, no transaction fees, NADA!

TikTok says SoundOn will pay 100% of royalties to musicians and producers for an unlimited time on ByteDance-owned platforms. This includes not only TikTok, but video editing app CapCut, and Resso in large territories like India and Brazil, with all rights being retained by the artists.

For global streaming services, the payout is also 100% in the artist’s first year, but will drop to 90% in year two and beyond. By comparison, competitor DistroKid charges artists and labels on a subscription basis, while allowing artists to keep 100% of their earnings, while TuneCore charges for distribution on a per-song or per-album basis, but also promises artists to keep 100% of streaming revenues.

Other than its handling the mechanics of music distribution, SoundOn offers other promotional tools and support, including audience insights and development, advice from the SoundOn marketing team, access to TikTok’s song tab (where music is linked on profile pages), TikTok verification, editorial placements on Resso and CapCut, and promotional support through creator marketing on TikTok’s platform.

“TikTok creators are the lifeblood of our platform and the reason sounds become hits. When you release through our platform, our team will activate diverse creators to make videos with your track. This helps you broaden your fanbase and reach new communities that these creators are a part of.” SoundOn’s website mentions.

This could definitely encourage many new and emerging musicians to use the offering in the hope of garnering attention from influential profiles, thanks to TikTok’s viral trends. Fans then follow artists on music streaming services, where that loyalty is converted into *CHA-CHING* actual dollars and cents.

“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career,” said Ole Obermann, global head of Music at TikTok, in a statement about the launch. “Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”

The SoundOn platform had been in beta testing since last fall, and is now fully available in the U.S., U.K., Brazil and Indonesia, with an undisclosed number of artists and creators already using the service, including Games We Play, Abby Roberts and Chloe Adams in the U.K.

SoundOn is not TikTok’s first move into the music distribution space. The company in 2020 announced a deal with UnitedMasters, which became the first music distribution company to be integrated into TikTok.

To conclude, this is a HUGE opportunity for all artists, to reach new and bigger audiences while earning $$$ doing what they actually love - sharing their music. So, what are you waiting for?? Get joining!

Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.

Join our weekly newsletter

Music related articles every week in your inbox

    Click To Try

    We promise not to spam you. You can unsubscribe at any time.

    Posted on March 16, 2022

    5 NFT Companies You Should Know About in 2022

    By John Reynolds
    Share on Twitter Pin it Pin it

    An interesting turn of events has caused NFT's fame to shoot up recently. For example, several companies and bigwigs in the crypto industry have used NFTs to take the edge off the effects of the war between Russia and Ukraine. Another NFT-related event that went viral recently was the release of Randi Zuckerberg's We're All Gonna Make It (WAGMI) song which aimed to educate people about NFTs, which fired back with negative feedback from the audience.

    These and other events casually brought the topic of NFTs to the table. Needless to say, they have fueled the flames of the growing NFT craze. This means that with NFTs gaining popularity, NFT companies have also gained more attention. Whether you are here simply out of curiosity or because you have an investor's mind, you may have some suggestions.

    What are NFT companies?

    Many of those in the NFT space have learned about NFT companies through blockchain games like Axie Infinity, Thetan Arena, and Bomb Crypto. And some others focus on NFT art collections and even real-world assets.

    These companies do much more than just create NFTs and build NFT projects, such as collaborating with other NFT companies to further develop the next-gen digital space AKA Web3. They basically exist to help grow the metaverse.

    So, what are the 5 NFT companies worth looking into this year? Let’s dive right in!

    #1 Enjin

    Enjin offers an entire ecosystem of products and solutions that make using NFTs much easier. The company caters to three main categories: individuals, businesses, and developers.

    For individuals, it offers the Enjin Wallet, which is a blockchain and crypto wallet that helps you easily manage your NFTs and crypto assets directly through your phone, whether you're on Android or iOS.

    As for businesses, Enjin has created business solutions using blockchain technology. Founders can use NFTs to grow their businesses with Enjin's software and can partner with Enjin to create, manage and monetize NFTs that represent their brand.

    Additionally, Enjin loves making developers’ lives easier, it provides development tools that help create NFT-based projects like games, apps, and websites without the need for prior blockchain coding experience.

    #2 Gala (Gala Games and Gala Music)

    This company kicked off with Gala Games, which aims to create blockchain games people actually love to play. Their “fun first” motto makes their games enjoyable even to blockchain newbies by using simple game mechanics. They’ve also made it possible for players to be the true owners of whatever they win in-game.

    After gaining the people’s trust, Gala Games grew to cater to a wider number of fans. Then soon enough, Gala accelerated to launch Gala Music. The music NFT platform welcomes artists and bands who can drop NFT music tracks, and fans who can purchase these music NFTs and get real-world rewards from the artist.

    Both Gala Games and Gala Music operate on decentralized “Nodes.” Once you purchase a Node software license, you’re powering the entire Gala network, which makes you a pioneer. You’re essentially hosting music or a game on your node and in return you are rewarded for your contribution to the network.

    #3 Larva Labs

    Larva Labs is a mobile software company based in New York City and was founded in 2005 by John Watkinson and Matt, you’ll see their cute little characters welcoming you on their website’s homepage. This company mainly develops applications for iOS and Android devices and is much more notable for its NFT projects. 

    These include the OG NFT profile picture (PFP) collection on Ethereum, CryptoPunks which has yielded more than $1.75 billion worth of trading volume to date, Meebits, an NFT collection of unique 3D characters, and Autoglyphs, the first on-chain generative art. (read #4 for a big update).

    The two founders have had long-lasting client relationships with some of the best companies in the world such as Google and Microsoft.

    #4 Yuga Labs

    Yuga Labs, the creator of CryptoPunks’ mortal nemesis, Bored Ape Yacht Club (BAYC). However, not anymore! (here comes the big update!!) Yuga Labs announced Friday that they have acquired the rights to the CryptoPunks and Meebits NFT collections from creator Larva Labs. BAYC and CryptoPunks are the two most valuable NFT collections by market cap, and hold a combined worth at a minimum of some $3.6 billion at current prices.

    Anyway, Yuga Labs also owns another set of NFTs called Mutant Ape Yacht Club (MAYC) which is a twist to BAYC. MAYC features 20,000 Mutant Apes created by exposing a vial of Mutant Serum to a Bored Ape. By the same token, it has a collection of companion NFTs, the Bored Ape Kennel Club. All three NFT collections sit on the Ethereum blockchain.

    #5 Cool Cats

    Cool Cats - The coolest NFTs on the blockchain! A collection for all cat lovers who are also NFT geeks, founded by 4 crypto nerds. It started as an NFT cartoon cat collection and is gradually evolving into Cooltopia. Cooltopia is the Cool Cats ecosystem, including all of the components within Cool Cats that talk to one another: the Cool Cats NFT collection, Cool Pets NFT collection, the gamified and tokenized economy driven by $MILK, the questing system, the Cool Shop and marketplace, etc.

    Among the coolest things about Cool Cats is that the company returns 20% of all ETH raised to the community through contests, raffles, etc., because they genuinely want Cool Cats to be a community-driven and owner-centric project.

    To conclude…

    The NFT industry has been massively growing since last year. Today, NFTs continue to inspire applications, such as in games, music, business, and real-world transactions. With the metaverse evolving rapidly, expect to see many more brilliant NFT companies spring up! Make sure you check our blog regularly and follow us on Instagram for more NFTs and music marketing-related updates.

    Join our weekly newsletter

    Music related articles every week in your inbox

      Click To Try

      We promise not to spam you. You can unsubscribe at any time.

      Posted on March 9, 2022

      Videos on Instagram Now Have Auto-Generated Captions

      By Barbara Drews
      Share on Twitter Pin it Pin it

      On March 1, 2022, Instagram announced a new tool, auto-generated captions in IG Feed videos, that empowers those in deaf and hard-of-hearing communities.

      Back in 2020, Instagram launched automated captions for IGTV, and last year for Stories.

      Captions are ON by default and creators/ viewers will have the option to turn captions them OFF. Captions are available in 17 languages: English, Spanish, Portuguese, French, Arabic, Vietnamese, Italian, German, Turkish, Russian, Thai, Tagalog, Urdu, Malay, Hindi, Indonesian and Japanese, with more to come soon!

      The new feature will also be useful for users who would prefer to watch videos without sound. How is this useful for artists? Lyrics appearing on screens... fans learning to sing songs much faster than before. Users who play on mute also able to have a better understanding of what a track is about.

      We all know that Meta is trying its best to compete with its rival TikTok, not only by copying but also launching better versions of features they copy, and they are absolutely crushing it!

      META has been working hard on improve the Reels feature, which is basically the short-form TikTok rival, now available on Facebook too.

      “Video is a huge part of why people enjoy Instagram, and we love how our creator community uses it to express themselves, collaborate with others, and connect with their followers. Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format.” Instagram mentioned in a blog post.

      Join our weekly newsletter

      Music related articles every week in your inbox

        Click To Try

        We promise not to spam you. You can unsubscribe at any time.

        Posted on February 25, 2022

        NFT: Unraveling The Many Mysteries Behind The “Bored Ape Yacht Club”

        By Barbara Drews
        Share on Twitter Pin it Pin it

        Pieces from this collection of monkey designs fetch hundreds of thousands of dollars and have been at the heart of several controversies. Buzzfeed recently revealed the names of two of the four creators behind this spectacular phenomenon.

        Ten thousand quirky monkey drawings and a billion dollars worth of transactions: since mid-2021, the Bored Ape Yacht Club has been undergoing a meteoric rise, to the point of becoming the most famous of NFTs worldwide. Non-fungible tokens are virtual certificates of ownership that provide proof that you own the original version of a file – even though that file can still be copied.

        By the end of last year, Bored Ape Yacht Club's NFT ratings soared: some of these vaguely jaded-looking primate designs sold for hundreds of thousands of dollars, and their success inspired other similar projects. Stars are hurrying to own them. PSG star-striker Neymar bought two of them, which he now displays as his profile picture on social networks, and singer Justin Bieber invested $1.3 million in an NFT from the same collection and Yuga Labs, the company that publishes the BAYCs, is in discussion with the prestigious investment fund Andreessen Horowitz for a stake that would value the company at more than four billion dollars!

        The founders’ names revealed

        On February 4, the Buzzfeed site unveiled part of the mystery surrounding Yuga Labs and its creators, by revealing the identity of two of the four co-founders of the company behind the Bored Ape Yacht Club. 

        The two men, whose identity have been confirmed by the firm, are unknown to the general public. One of them, Wylie Aronow, is suspected of having temporarily squatted a web address resembling that of the Bitmex cryptocurrency exchange platform, before having to give up the domain name.

        The article sparked strong criticism in regards to Buzzfeed, accusing the outlet of "doxing" - the practice of revealing personal information about a user in an attempt to harm them. Critics anticipated by Buzzfeed, which explained its decision in the preamble of the article revealing the identity of the two men: CEOs of a company usually use their real names meaning that founders of multi-billion dollar companies are public figures, whether they like it or not.

        Many questions remain about how Yuga Labs works and how it promotes it. In late January, reality TV star Paris Hilton, who now happily calls herself an NFT influencer, was a guest on Jimmy Fallon's wildly popular TV show The Tonight Show. During a sequence of the interview, both Paris Hilton and Jimmy Fallon said that they bought Bored Ape Yacht Club, worth hundreds of thousands of dollars. 

        New underlying trend? Sheer futility? Scam? These past several months, not a week has passed without the project making headlines in the American press.

        Last week’s top 10 NFT sales include 6 BAYC NFTs, yet the top spot goes to Decentraland

        As DappRadar reported, the top 10 NFT sales chart was dominated by BAYC which comprised 60% of it, however the number one spot goes to the virtual world Decentraland. It’s worth noting that all of these sales had a price tag above 117 ETH, the cheapest switching owners for $317,602. Currently, the floor price of the Bored Apes collection is 94 ETH, or about $255,167.

        Top 10 NFT Sales – Week 7 / Feb 14 – Feb 20

        1. Dragon City Estate – $938,700 / 315,000 MANA – buyer’s wallet
        2. Bored Ape Yacht Club #8353 – $562,790 / 200 WETH – buyer’s wallet
        3. Bored Ape Yacht Club #3671 – $498,080 / 165 ETH – buyer’s wallet
        4. Al Capone – $442,340 / 1,111 WBNB – buyer’s wallet
        5. Bored Ape Yacht Club #1391 – $431,250 / 153.66 ETH – buyer’s wallet
        6. Azuki #4841 – $399,410 / 150 ETH – buyer’s wallet
        7. Twin Flames #67. Craig & Carey Smith – $398,640 / 130 WETH – buyer’s wallet
        8. Bored Ape Yacht Club #3771 – $387,610 / 125 WETH – buyer’s wallet
        9. Bored Ape Yacht Club #6583 – $380,610 / 121 WETH – buyer’s wallet
        10. Bored Ape Yacht Club #3280 – $370,790 / 117.99 ETH – buyer’s wallet

        To conclude, BAYC collection has been the NFT space dominant since last year, in spite of other NFTs entering the top 10 NFT sales charts constantly.

        If you like this article, make sure you check our blog regularly and follow us on Instagram for more music related updates!

        Join our weekly newsletter

        Music related articles every week in your inbox

          Click To Try

          We promise not to spam you. You can unsubscribe at any time.

          Posted on February 18, 2022

          What does Instagram Aesthetic in 2022 hold for us?

          By Yvonne Martin
          Share on Twitter Pin it Pin it

          We all know that the Instagram aesthetic keeps changing, and you might be wondering where is it headed in 2022!

          Well, no more meticulously curated, oversaturated filters and top-notch pictures, but that ‘gram grid is full of dem natural edits!

          Ready to get ahead of the wave before it hits hard? Here are the top eight aesthetic trends on Instagram in 2022:

          1. Unedited Photo Dumps
          2. Instagram’s In-app Fonts on the Feed
          3. Blurred Shots
          4. Pink Hues
          5. 70’s Iconography
          6. The Reels ~Aesthetic~
          7. Gloomy & Grainy
          8. Seasonal Color Palettes

          #1 Unedited Photo Dumps

          Almost everyone embraced Instagram photo dumps in 2021, well except for Riri! She just sat back and watched celebs and influencers photo dumping and went like “Nope!”

          View this post on Instagram

          A post shared by badgalriri (@badgalriri)

          Just like your 65-year-old aunt, who loves sharing 89 photos in a Facebook album documenting every second of her cruise trip, celebs, influencers and daily users alike on Instagram are jumping on this trend sharing what’s going on in their lives in an unprocessed way. Check out one of Kylie Jenner's photo dumps.

          Curations can be random uploads from your camera roll, “January photo dump” or any month that goes by, or just random throwbacks! Because in 2022, it’s all about imperfections and authentic reality.

          View this post on Instagram

          A post shared by S O P H I E T U R N E R (@sophiet)

          #2 Instagram’s In-app Fonts on the Feed

          Creating viral memes hasn’t been any easier! 

          View this post on Instagram

          A post shared by cas (@botoxqueen.1968)

          Remember when you had to download third-party design apps to just add texts on memes you wanted to post on your Instagram page? Well, that’s over now with Instagram’s in-app fonts’ new and improved status.

          View this post on Instagram

          A post shared by Later: Social Media Marketing (@latermedia)

          #3 Blurred Shots

          No, you don’t need glasses, your eyes are fine! 

          View this post on Instagram

          A post shared by @harrystyles

          This is just the 2022 aesthetic which is all about out-of-focus photography, giving the “in-the-moment” kind of vibes!

          View this post on Instagram

          A post shared by DUA LIPA (@dualipa)

          All you have to do is shake it, shake it, shake it and boom! You have the perfect post for Instagram!

          #4 Pink Hues

          Usually on Wednesdays we wear pink, but on Instagram we wear it every day in 2022! 

          View this post on Instagram

          A post shared by Khloé Kardashian (@khloekardashian)

          90s nostalgia is pinkishly delivered with a mix of grainy retro filters!

          View this post on Instagram

          A post shared by Khloé Kardashian (@khloekardashian)

          #5 70’s Iconography

          Funky fonts are back making a blast from the past with the 70s-inspired designs and icons.

          View this post on Instagram

          A post shared by Reels Tips & Tutorials! (@reelstips)

          Vintage colors of bubblegum pink, avocado green, and pastel are making waves through 2022!

          #6 The Reels ~Aesthetic~

          The reels aesthetic has seen a burst in popularity recently. 

          View this post on Instagram

          A post shared by daniela de marco (@theluckymonday)

          A mix of videos and pictures rhyming with a trendy audio, a simple text over and just whatever’s random about your daily life is all you need to be part of this 2022 trend!

          View this post on Instagram

          A post shared by Fashion & Lifestyle Inspo (@sarah.oneiill)

          #7 Gloomy & Grainy

          The perfect aesthetic for chic lifestyle and fashion influencers and creators! Which is already proving popular with many.

          One example is @emmahill whose Instagram feed is simply very soothing to look at and makes you fall in love with autumn even more.

          #8 Seasonal Color Palettes

          This aesthetic might seem hard to follow, but as a creative person, you will enjoy it. All you have to do is be consistent and migrate your color palette as the seasons change!

          A perfect example is @finduslost who is a travel photographer and blogger that smoothly shifts her color palettes depending on the season in the picture.

          All in all, whatever Instagram aesthetic you choose, be purposeful with your approach. Always plan and preview your Instagram feed in advance. Remember, it will eventually represent who you are, be real about it and enjoy!

          Join our weekly newsletter

          Music related articles every week in your inbox

            Click To Try

            We promise not to spam you. You can unsubscribe at any time.

            Posted on February 16, 2022

            Year In Retrospect: What We Can Expect In 2022

            By MusicPromoToday
            Share on Twitter Pin it Pin it

            As artists stepping into 2022, singers and musicians should be looking at the data from the previous year and coming up with an optimized strategy to set up their success. Of course, whether to follow trends or set a new one is an artist’s choice but it cannot hurt to have last year’s statistics at hand. 

            Some expected tendencies include the power of TikTok that allows artists to go viral and gain a larger following as well as the continual blurring of genres as platforms and cultures grow tighter. In this article we will dive into the peculiarities of different trends that have been set throughout 2021 and their results. We will also explore our best guesses as to where the music industry is headed in 2022. 

            Analyzing millions of tracks, thousands of playlists and artists, Viberate put together a comprehensive report called “State of Music”. The report expands on various data from the past year that derives from all popular music streaming and social media platforms.

            Viberate found that the majority of engagement from audiences is distributed extremely unevenly: The top 500 artists generated 33% of all streams and 40% of all new followers and, not entirely unexpected - pop artists dominate the charts followed by Hip Hop and Latin genres. This proportion is true for other platforms like YouTube, Instagram, TikTok, Twitter, and so on. The key takeaway here is that emerging artists, no matter the genre, will have to put far more effort into their campaigns and promotions to reach their target audience and connect with them.

            Soundcloud seemingly surrenders the position of the best platform for rising artists to (drum roll) TikTok. It is no news that this platform has crashed all possible records with immense growth over a short period of time, hitting a billion active users in September 2021. It is statistically the most visited site of the past year and practically the best spot on the face of the internet where artists can connect with a large audience and gain loyal fans. State of Music lists tens of artists that have made huge progress with the help of TikTok and if they can do it, there is no reason other artists can’t. (If you’re thinking of developing a serious TikTok strategy for your music in 2022, read our article about the best posting time for the app here.)

            Which Trends Will Continue?

            Genre-blending is nothing new. So it comes as no surprise that music experts are predicting the borders between genres to blur even more. State of Music data supports this theory, showing playlists with most streams that do not belong to any one genre.

            Short videos will be even more prevalent. The world has not only fallen in love with short-form videos but has also grown used to this quick and easy entertainment method. Artists should definitely think about their TikTok content, personalize their videos as much as possible, and be active with their videos. 

            Data shows that it’s not just genre lines that are blurring further. Streaming platforms are pushing music from all around the world and it’s getting noticed! For instance, K-Pop has made so much noise, getting into top charts with people from different countries raving about BTS and their success. Thus, multilingual music can be expected to further its rise and we are all for it!

            Looking back at 2021, we can say with certainty that music is as important as ever. Artists should focus on fans-first approach in any kind of promotion they do which will only benefit the authentic connection they have with their audience. 

            We hope you found this article helpful!

            Join our weekly newsletter

            Music related articles every week in your inbox

              Click To Try

              We promise not to spam you. You can unsubscribe at any time.

              Posted on February 9, 2022

              Set The Perfect Posting Schedule For TikTok

              By Barbara Drews
              Share on Twitter Pin it Pin it

              Among all platforms, it is TikTok that seems the most unpredictable and thrilling when it comes to going viral or even just getting noticed. This, however, is not a tactic that would work for a brand or business that is hoping to find an audience and gain a certain following. An easy and at the same time feasible strategy could be figuring out the best posting time on the platform. In this article, we have gathered some research about the best time for posting on TikTok that can be helpful in getting you noticed by your perfect audience. 

              Let’s dive right into it!

              As Influencer Marketing Hub found, analyzing over 100,000 TikTok posts, the perfect time frame for posting varies by the day. Here is what they report (all Eastern time):

              • Monday at 6 a.m., 10 a.m., and 10 p.m.
              • Tuesday at 2 a.m., 4 a.m., and 9 a.m.
              • Wednesday at 7 a.m., 8 a.m., and 11 p.m.
              • Thursday at 9 a.m., 12 a.m., and 7 p.m.
              • Friday at 5 a.m., 1 p.m., and 3 p.m.
              • Saturday at 11 a.m., 7 p.m., and 8 p.m.
              • Sunday at 7 a.m., 8 a.m., and 4 p.m.

              Shopify writer Lauren Strapagiel mentioned that “in this study, the highest engagements overall were on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.” 

              This is very useful data that can help you get started with your own strategy for posting. Of course, you should remember to take into consideration your location and time zone to make the necessary arrangements. But get even more specific and precise, you have to wait for your personalized analytics. The data analysis you conduct will help you figure out what really works best for your audience. 

              When Is Your Audience Most Active?

              To start building up analytics, you must be a Pro or Business account owner on TikTok (Settings and Privacy, then Manage Account, then hit Switch to Business Account and you’re good to go). Once you are officially a business account, you will be able to access Analytics in the Creator Tools section. The information you are looking for about your audience is located in the Followers tab under “Follower Activity”.

              Take your time and inspect the pane carefully. You will notice the peaks and dips of activity by dates and times. With this kind of data at your disposal, you can calculate the exact time your viewers will be most active and aim for a much higher engagement. 

              As Lauren Strapagiel noted in her article, “This matters because your followers and your customers may have different peak activity times compared to others. If your target audience and customer base is parents, for example, their activity might peak in the evening when they have more free time. If your target is students, their activity might peak after school hours.” 

              Another great place to gather data that will help you in your strategy is the Content tab that gives in-depth information about average and total watch time, reach, where the person found your video, and so on. We advise that you spend some time studying the Analytics dashboard to really understand where your followers are coming from and what kind of content works best.

              For a brand that is only starting out on TikTok, it is vital to post once a day according to TikTok’s recommendations. Once you build up an audience of more than 100 followers, your Analytics will start becoming more detailed and you will have more information to work with. 

              We hope this article was helpful!

              Join our weekly newsletter

              Music related articles every week in your inbox

                Click To Try

                We promise not to spam you. You can unsubscribe at any time.

                Posted on January 13, 2022

                NFTs In The Music Industry: Trend or Revolution?

                By Yvonne Martin
                Share on Twitter Pin it Pin it

                After having shaken up the world of art, video games, sports, and even luxury, Non-Fungible Tokens (NFT) have been taking over the music world for several months now. From Gorillaz and The Weeknd, more and more artists are surfing the #NFT trend. Why is there such a craze around NFTs? And besides, what is an NFT for? How are NFTs used in the music industry? And will they really revolutionize the industry? This is what this article is all about, find out why below!

                What are NFTs?


                Before we go any further, let's take a look at what an NFT is. First used in 2015, the acronym NFT literally stands for "Non-Fungible tokens". It is a form of cryptocurrency that allows the buying or selling of any digital goods, from a work of art to an image, a video, a tweet, etc.

                This virtual token is said to be “non-fungible” because it is unique and cannot be reproduced thanks to the “Blockchain” technology it uses, which will secure and track each of the transactions. This means that when you buy an NFT, you are the exclusive owner of that digital asset. Therefore it is the uniqueness of each NFT that has created so much excitement around NFTs.

                How big is this new phenomenon?

                Since January 2021, the NFT market has been booming. According to the latest report released by DappRadar, NFT sales exceeded $ 10 billion in the third quarter of 2021. This is eight times more than the previous quarter’s registered sales. NFTs also generated over $ 23 billion in trade volume over the entire year, a historical record. 

                What about the music industry?

                According to a study by American journalist Cherie Hu, there has been an explosion in NFT sales in music since February 2021. These sales are estimated at over $ 60 million between June 2020 and April 2021, of which 55 million sales were made between February and April 2021. Sales are mainly represented by electronic music (80% of sales), followed at a distance by hip-hop (8.6%) and rock (6.7%).

                How are NFTs being used in the music industry?

                In recent months, more and more artists have been riding the NFT trend. You can also read the article The NFT Wave: Who’s Done It? For more in-depth details regarding which artists have already used NFTs. Sale of an album, music video, or even a collector's item, here are some concrete examples of artists using NFTs:


                DJ and producer of house and electro, he is the first artist to create an album in the form of NFT. In February 2021, he auctioned his album in 33 unique NFTs which included exclusives such as the creation of a personalized title for the buyer, a limited edition vinyl, or access to unreleased tracks. The sale grossed him $ 11.7 million, making 3LAU the most enriched artist through NFTs.

                Kings of Leon

                In March 2021, the American rock group decided to use blockchain in addition to streaming platforms for the distribution of their album. The NFT version offers bonuses with limited edition vinyl and animated cover art. The second type of NFT called "gold ticket" offers VIP benefits: front row concert seat for life, backstage access, and private driver.

                Tory Lanez

                He is the first rapper to sell his album solely as an NFT. In August 2021, he decided to sell 1 million copies for $1. The million albums sold in 57 seconds, a record for the artist.

                What are the advantages of using NFTs in music?

                If NFTs are on the rise, it is because they offer unprecedented opportunities for the music industry:

                A new source of income for artists

                NFTs help increase the redistribution of royalties. On average, an artist only gets 12% of the royalties linked to the sales and streaming of his music. In addition, streaming platforms are widely criticized for the ridiculous amounts they redistribute to their artists. With Spotify, 90% of artists receive less than 1,000 euros per year.

                NFTs would therefore be a means of reducing costly intermediaries and allowing increased remuneration for artists. #Blockchain can be used as a new medium for sale where the artists set their own prices and are paid directly by their fans.

                Take back control of your music

                The music industry is accused of its lack of transparency on the redistribution of royalties. According to a study from Berklee College of Music, "Artists often have a hard time understanding the payments and accounts they receive." In addition, problems such as slow and tedious copyright payments are common.

                NFTs would make this ecosystem more fluid by making it faster and more transparent. With blockchain technology, payments would be automated in real-time for all musicians who have contributed to a piece of music. NFTs allow artists to regain more independence controlling all aspects of their music: sales and streaming prices, royalty rates, copyright, etc.

                Boost fan engagement

                NFTs act as a crowdfunding mode allowing fans to bet on a project or support their favorite musicians. If a fan invests in a project and the project turns out successful, or the artist's popularity increases, the NFT will increase in value. He can then resell his NFT for profit.

                This system is also beneficial for the artist. By investing in a project, the fan will have every interest in promoting the musician so that the value of the NFT increases. The fans then turn into real ambassadors. It is also a great opportunity for young artists looking for funding to develop their projects. NFTs are emerging as a way to democratize the music industry and make it more accessible to emerging artists.

                Rethinking the fan experience 

                Beyond the financial aspect, NFTs are changing the way artists interact with their fans. NFTs offer new digital experiences and more proximity between artists and fans. Josh Katz, CEO of YellowHeart, accompanies artists to create "NFTs that act as keys to unlock and grant access to not just content like new and exclusive album artwork, videos and bonus music tracks, but also to real-world events and opportunities.”

                We can then imagine an infinite possibility of innovative experiences: the creation of closed fan clubs, online question-answer sessions, studio meetings, the early distribution of music, or even the free distribution of NFTs for loyal listeners. And maybe in a few years, the possibility will arise of combining NFTs, artificial intelligence, and augmented reality!

                NFTs also come with their share of cyber threats and fraud, so make sure to read the article Artists! Watch Out For Frauds, Counterfeits & Cyber Threats In NFTs to know exactly how to secure your NFT experience. 


                Whatever the industry, the craze around NFTs and blockchain is real. Since mid-2021, more and more artists are interested in the sale of their music through NFTs.

                It's hard to say that NFTs will revolutionize the music industry yet, but they can surely be seen as a major innovation offering a plethora of possibilities for artists and fans alike. 

                The NFT market is young, volatile, and in constant evolution, and NFTs are still an experimental technology. NFTs can only transform the music industry once these technologies are tamed by artists and fans alike on a global scale, and that might very well happen much sooner than anyone could imagine.

                Make sure to follow MusicPromoToday’s blog and Instagram for the most credible news, trends, and industry-related updates.

                Join our weekly newsletter

                Music related articles every week in your inbox

                  Click To Try

                  We promise not to spam you. You can unsubscribe at any time.

                  Posted on March 2, 2020

                  How Do You Promote a Music Album?

                  By Barbara Drews
                  Share on Twitter Pin it Pin it

                  Recording an album is quite a challenge. You’ve been through all that hustle and now it’s time to bring that hard work to fruition and show it to the world! Today we want to run you through how to promote your music album and doing it correctly. Make sure to follow these tips and your release is going to be doing just fine.

                  Pre-order Is Essential To Promote A Music Album

                  Setting up a pre-order for your album is the first step you have to take. You can get some buzz around your album by having it available ready for pre-order, and it will give you an opportunity to accept orders as soon as you begin promoting the release. As you start promoting your release at full speed, having the pre-order option out there will also give you a call-to-action for whatever interviews or press releases you might end up doing. For example, if someone hears the song on the radio, they can go ahead and pre-order your album right at that moment.

                  Promote The Music Album On Social Media

                  This might be very obvious but it’s, of course, worth mentioning. There are a lot of cool platforms out there and it’s all up to you to decide which one works best for you and your fans. It can be a little hard to understand what is a good way to start it, but let’s just focus on being yourself, and just tell your story. Never forget that you are your biggest marketing strategy. Sticking to your authentic self and your ideas are the best way to promote your music album. But, don’t be discouraged if you don’t get results right away - it takes a while to penetrate all the noise on social media.

                  “Some of the biggest bands in the world tend to have the biggest personalities, such as Liam Gallagher or Alex Turner. It is these personalities which can shine through and add something that little bit special to a band above and beyond the quality of their music.”

                  Via Burtismo

                  Start Off With A Single

                  Releasing a single along with a music video will create a buzz for the audience and work magic on promoting your upcoming album. Gather people around your single, collect their opinions, thoughts and ideas that will help you further down the road when you are going to promote the music album. It’s a very cool way to get your fans excited and might get you new fans as well. Make sure you include a call-to-action in the video description that will lead to a pre-order.

                  Get Your Platforms Ready

                  Set up your social media platforms so that they are ready for the upcoming release. The majority of your listeners are likely to find your music on iTunes, Amazon, Spotify, Apple Music. You may also be able to attract new fans if one of your singles ends up on a popular playlist.

                  Get Familiar With Your Mailing List

                  Email marketing is one of the most effective ways to generate sales. Use your mailing list to blast out a dedicated email campaign with an easy call-to-action to buy and listen to your upcoming album. Make sure you include links in the campaign that lead directly to your online store and to all other platforms the album is available on.

                  Have A Press Kit

                  Make sure you have a press kit in hand so that you can send it over to media outlets whenever necessary. Even if they don’t require it, you can start off by sending it to them so that they know more about you and the thoughts you put into the album. It’s a quick and easy way for people to see all the important information about you in one place.

                  Get Your Music On The Radio

                  One of the most powerful marketing tools is the radio. Through cold calling multiple producers, you will be able to get a couple of interviews and live performances on the radio. First and foremost, when you do your research on radio stations and shows, make sure they fit your music, and that you know what you’re signing up for. If you’re a pop artist, make sure you’re not pitching your album to an alternative rock show. You’re only wasting your time (and the show’s too).

                  Get In Touch With Bloggers

                  Blogs are the best way to reach a wide audience. There are a lot of genre-specific blogs out there that are always on the lookout for new music to come. You can check out this Hype Machine’s index of music sites.  It’s an extremely important tool for researching blogs specific to your genre. Once you dig up some sites that suit your style and genre, make sure to read through them and find the right person to submit your music to. 

                  Getting your music out there is not an easy task, but once you get started, make sure you have a strategy that will help you get there!

                  Join our weekly newsletter

                  Music related articles every week in your inbox

                    Click To Try

                    We promise not to spam you. You can unsubscribe at any time.

                    Posted on February 26, 2020

                    The What, Why, and How of Building a Music Career

                    By Shawn Spence
                    Share on Twitter Pin it Pin it

                    If you’re an artist that has just started to create music, don’t sit around and wait for your career to happen. Take a step forward to make it happen. Here are some essential steps you need to learn in order to build a long-lasting foundation for your music career.

                    Have a Goal

                    This might sound very obvious, but you need to set clear music marketing goals. Everybody wants to make it in the music industry, but not all know how to start. Try by focusing on short-term goals. For example, if you’ve never had a live show before, set yourself a goal to have one at the start of your career. If you’ve never released a track or album with a label, set an objective to get signed in the upcoming 3 months. 

                    It doesn’t matter how experienced you are, start with small goals and work your way up. Set deadlines for yourself and try to follow through with them. Whenever the deadlines seem impossible, don’t worry, set a new date and work to achieve the objective. 

                    Once you start accomplishing your goals - one at a time, you will feel more determined and productive which will give you energy to push yourself forward!

                    Be Online

                    In 2020, every artist needs an online presence. In fact, you don’t necessarily have to be everywhere, but you gotta be somewhere and make it consistent enough to build a fanbase. 

                    Once you have set up your social media accounts, you have to start to engage with your fans more in order to build a relationship with them. However, social media is not only about building a fanbase but it is also about networking and communicating with industry professionals. A lot of record deals and collaborations simply happened because the two came across each other on social media. It’s really that easy and your successful career can be only a DM away!'

                    Again, don’t chase the trends or register on any social media network that is popular at the moment. Find what works for you and grow on it! Don’t forget that your social media image is your “brand” and you can do whatever you want with it.

                    "The majors are growing at a sustainable growth rate, but this part of the industry is just exploding," he said. "There's something happening that's going to impact the industry profoundly."

                    Why Independent Musicians Are Becoming The Future Of The Music Industry

                    Find Your Tribe

                    There are things in your music career that you're going to be good at and there are things that you’ll need to find an experienced professional to assist you with. Even the most self-sufficient and DIY artist can’t handle everything and needs a team. Finding your tribe doesn't have to be corporate, expensive or anything in between. For example, you might be struggling to get booked for shows and there might be someone out there who is looking for artists to book and showcase their talent and hard work. Join your forces! Collaboration and cooperation are the pillars of the music industry and you are going to need to know a lot of cool professionals if you want to make it in the music industry. 

                    If you’ve already started the process, get yourself an agent, a manager, a label and of course a music PR agency that will help you push through the noise. Again, this is about finding your team and not selling your soul to a label with all of its consequences. 

                    Be a Professional

                    The music business is not accounting, but it’s still a business. From the moment you start to see yourself professionally in the music industry, you must also act like you are in it too. 

                    First of all, everything needs to be on paper. This is rule number one which a lot of people don’t follow and then end up with ruined careers and friendships. Even when you work with your friends, you still need to have contracts signed. 

                    Next, you have to make your communication professional as well. This means everything needs to be discussed through emails and have due dates. 

                    Don't forget to count your money. Planning expenses is one of the most essential aspects of building a music career. Pay attention to your income and don’t overwhelm your budget. 

                    Even if you still have a day job, make sure you follow these steps in order to set up your music career professionally and efficiently.

                    Join our weekly newsletter

                    Music related articles every week in your inbox

                      Click To Try

                      We promise not to spam you. You can unsubscribe at any time.

                      Posted on February 19, 2020

                      Music Promotion. Where to start? What to do? It’s so simple.

                      By John Reynolds
                      Share on Twitter Pin it Pin it

                      It’s no news that the internet culture has completely changed the way the music industry works. With online streaming and social media, artists are given more and more opportunities to promote their music and increase their fan base. Of course, when you have so many options, it's very hard to choose which one applies best for you. 

                      In order to help you choose, we have put together the best practices in promoting your music on the web.

                      Learn to Use Social Media

                      It seems like everyone is using social media today. If you don’t have a Facebook, Instagram or Twitter profile, it is as if you don’t exist. Even in some cases when you do have these platforms, you might not use them the right way. 

                      Let’s admit, social media is not an advertising platform. It’s all about conversations and word of mouth. This is why 80% of your posts need to be participatory, conversational, and overall fun to interact with. The remaining 20% is there for your promotional use (not to mention that promo posts need to be conversational too!) 

                      Whenever it comes to any kind of promotional content, try to display it right. For instance, if you’re in the studio recording some new music, post about it on your social media, hinting at the new updates. If you are out touring, post videos and behind the scenes content so that people feel more connected to you. Let your fans know what’s going on in order for them to feel closer to you and your music.

                      Promote via Email

                      Email marketing is an incredible tool for music promotion. Unlike sponsored posts on other blogs, your email list is your fanbase. If someone has subscribed to your mailing list, that means they want to hear from you, so you should take advantage of their interest. 

                      One of the most important things to do is to drive traffic from your emails to your website, so make sure you include links. 

                      Make sure you send out news and upcoming releases in the email to inform your audience about your music. Another important thing to remember is to learn about how to get people to enter their email in the form. You can either give them something in return i.e. a bonus track, unseen footage, BTS, etc.

                      Get a YouTube Channel

                      There are many artists out there, whose careers have kickstarted from YouTube. If you’re looking to spread your music to the masses, the first thing to do here is to get yourself a youtube channel. Besides your music, you can also post some behind the scenes footage, as well as podcasts and interviews so that your fans get to know you better. Don’t forget to add your social media accounts attached with a link to your website to drive traffic outside of youtube.

                      Host Your Music on Apple Music / iTunes

                      Apple Music is widely known as the biggest music hosting source out there, with the biggest music library. The new features that have been added to Apple Music also help you to not only have your own music collection but also discover other related artists based on what you are listening to.

                      Get Playlisted

                      If you’re an artist in 2020 you shouldn’t forget about streaming services and playlisting. Spotify playlists reach hundreds of millions of people every day and you don’t want to miss your chance to be heard. Getting your track to a popular playlist might get you a lot of listeners and increase your fanbase. While getting your music placed on curated playlists is great for awareness and credibility, being placed on algorithmic playlists like Discover Weekly can make a big difference for your stream count. So it's worth pursuing all possibilities.


                      Marketing your music is essential when you’re an up and coming artist and want to get your name out there and start playing big. As of today, one of the most important things is focusing on not losing the fans. Once you’ve used these tips to become more popular, try to hang on to those as it’s always better to have loyal fans than new fans! 

                      Join our weekly newsletter

                      Music related articles every week in your inbox

                        Click To Try

                        We promise not to spam you. You can unsubscribe at any time.

                        Posted on February 14, 2020

                        The Stories Behind the Greatest Valentine’s Day Hits

                        By John Reynolds
                        Share on Twitter Pin it Pin it

                        Valentine’s Day is all about telling the ones you care about how much you love them. Whether it’s romantic or platonic, to your crush, family, friends or significant other, each person deserves to feel special during the holiday. Rich dark chocolate and classic effervescent champagne will surely make your Valentine’s Day extra festive. However, we can’t forget about the heartwarming melodies that will also make you feel warm and fuzzy inside. We’ve gathered our favorite love songs and are here to share how each one was inspired with you! Maybe it will encourage you to write a love song of your own! 

                        Can't Help Falling In Love - Elvis Presley 

                        Elvis Aaron Presley, aka “The King of Rock and Roll,” is regarded as one of the most famous cultural icons of the 20th century. One of his biggest hits, ‘Can’t Help Falling In Love,’ had an interesting twist of how it came to be. Originally, the melodic tune was written by George David Weiss (who also wrote Louis Armstrong’s ‘What a Wonderful World’), Luigi Creatore, and Hugo Peretti for Presley to sing in his film, Blue Hawaii (1961). However, the movie’s producers didn’t think it was too “rock and rolly” enough for Elvis’s style. Presley heard this conversation amongst the producers and songwriters and insisted that the song should be used in the film. Although the outcome was great, Elvis struggled with the song in the studio, attempting to record it 29 times to properly breathe and deliver it correctly. The King had a hard time with the song, yet the outcome resulted in it being one of his most famous hits! Persistence is KEY! 

                        I Will Always Love You - Whitney Houston

                        We don’t know why and somehow can’t explain in words how this song makes every listener feel a specific type of way. Maybe it's Whitney’s rich and angelic voice or maybe its because we think of a certain someone when we hear it… either way, the powerful pop-gospel makes us feel all kinds of emotions. However, did you know that this song was not originally Houston’s? ‘I Will Always Love You’ was written and originally recorded by American singer-songwriter, Dolly Parton in 1973. The country version of the song was inspired by her farewell to a former partner and mentor of seven years, Porter Wagoner. Soon after, Parton began to pursue her solo career. So where does Houston fit in this picture? Well, the R&B singer recorded a revamped version of the song for her debut movie, The Bodyguard in 1992. However, her record company didn’t think a song with an acapella intro would be a huge success for the movie. Houston and Coster (her co-star) persisted for the recording to be included in the film. And so it did! To this day, the magnificent rendition of the track is one of Houston’s strongest signature songs. “The effect that it had on the whole world was amazing,” Parton said. “It’s been one of the biggest songs ever.”

                        Because You Loved Me - Celine Dion 

                        Another one-hit wonder! Celine Dion knows how to deliver and does it with such passion, grace, and ease. A song that is typically used for first dances at weddings was actually inspired by songwriter, Diane Warren’s, father which she wrote for the film, Up Close & Personal.  "I saw the film with the director, Jon Avnet, on a Friday. I thought, 'What would I want to hear at the end of the movie?' Jon played me a tape of a gospel singer to give me a sense of what he was looking for – something really soulful. I went into my office on Saturday, the following day, and the chorus came quickly. Michelle Pfeiffer's character is thanking Robert Redford's character for believing in her. The song became personal at the same time that it was telling the story of the film. Once I began, it became a way of thanking my dad for everything he did for me and the support he has always given me. He believed in me and my music from the time I was a little girl. When I was 15, he took me around to music publishers. Not only did he support my goals, but he also supported me financially while I was struggling in the beginning.” When you have the right love and support, you can do anything you put your mind to! 

                        All of Me - John Legend 

                        Let’s be honest, we all love a cheesy love song especially on Valentine's day. It might make us cringe a bit but the catchy tune makes us coming back for more! ‘All of Me’ surely is one of those songs! It was inspired by John Legend’s then-fiancée, now wife, model Chrissy Teigen. The love birds met in 2007 on his music video set for ‘Stereo’ and got married in 2013. The song is filled with honesty and admits that no relationship is perfect. Each couple goes through its own set of problems. But if you love and accept one another, you will be able to give it your all and climb over any obstacle life throws at you. The song also expresses that things might be hard at times and not make sense, but if they have one another by their sides, they will be to conquer the world!. 

                        Drunk In Love - Beyoncé ft. JAY Z

                        Nearly 20 years ago, the R&B singer was crazy in love and now she is drunk in love. It’s no surprise to any of us that Beyoncé is one of the biggest pop stars in the world. We found Bey’s explanation of how ‘Drunk in Love’ was sparked (while they were drinking cognac). "I kind of freestyled the verse, and Jay went in and he started flowing out his verse...we just kinda had a party," she recalled. "It was so great because it wasn't about any ego, we weren't trying to make a hit record... we were just having fun... and I think you can hear that in the record." Although there was some controversy with Beyoncé and the producers about who actually wrote the hit, we can’t help but have a bag of popcorn and googly heart eyes when the Mr. and Mrs. Carter show is on! Also, check out the case study project we did on ‘Drunk In Love’ on MusicPromoToday! 

                        Love is one of the most powerful feelings ever. When somebody loves us, they give us the strength to be better versions of ourselves. Being loved unconditionally gives us the freedom to be who we want to be. Our team at MusicPromoToday wishes all of our readers a very Happy Valentine’s Day. Whether you will spend it with the love of your life, your family and friends, or even you fluffy adorable doggo, the most important thing is that you spread your love to those who surround you!

                        Join our weekly newsletter

                        Music related articles every week in your inbox

                          Click To Try

                          We promise not to spam you. You can unsubscribe at any time.