Snoop Dogg and Eminem have recently dropped a new track titled “From The D 2 The LBC.” They performed this latest single live for Bored Ape Yacht Club holders at ApeFest. The NFT.NYC side event was exclusive for NFT holders, and the new song even made cryptophobic folks experience FOMO.
New Track From Eminem x Snoop Dogg
Eminem and Snoop Dogg’s new song is a tremendous banger. These two rap giants collaborated on the dark track, which touched on cannabis, internet likes, and many other topics.
The star of the show, though, is unquestionably the incredible music video that accompanied it. Just look at how they make the most of their Bored Ape NFT IP rights! Snoop Dogg and Eminem’s animated bored apes appear throughout the music video, along with some colorful sparks and weed-related cartoons.
What does the new song have to do with BAYC members?
In addition to the song and music video, Snoop Dogg and Eminem released BAYC merch. This merch was exclusively accessible to MAYC and BAYC holders and could only be redeemed using ApeCoin. Holders had only 48 hours to claim the drop, and each holder could only claim one item.
What does this mean for BAYC IP?
This is unlikely to be the first major music video to include NFT IP. This is creating a precedent for numerous web3 celebs. Eminem even tweeted, “Took too long to reconnect with Snoop Dogg,” demonstrating how musicians like the community features of Web3.
Took too long to reconnect with @snoopdogg– you know we had to make a movie! https://t.co/087W2OZJOI #FromTheDToTheLBC #curtaincall2 @BoredApeYC pic.twitter.com/k443JqXHON
— Marshall Mathers (@Eminem) June 24, 2022
Snoop Dogg NFTs are clearly as popular as his previous ventures!
If you want to dive into this more web2 project, you can see the whole music video here or buy your own copy of the Eminem x Snoop Dogg single here.
Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.
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