Playlist curators working with MPT are highly effective.

The playlisters are analyzed by our team through various tools such as Chartmetric and Spotify for Artists to test theri effectiveness. Targeting is also key, as in matching songs to the right playlists, ensuring that your music reaches the most suitable and engaged audiences based on the MOOD and the GENRE. This targeted approach helps in significantly increasing exposure and listener engagement for artists, building a foundation of trust and measurable results in the music industry. This also allows 95% + of all of our campaigns to drive algotorial and algorithmic plays to our roster of clients. 

The number and size of playlists that your music will be featured on depend on the specific playlist pitching service you choose. All of our campaigns are tailored based on the target, number of releases, genre and release date Typically, services may place your music on 10+ playlists per week, ranging from a few to dozens, depending on their network and your music’s fit. The size of these playlists can also vary widely, from niche lists with a few hundred followers to larger playlists with thousands, and even multi-millions, of listeners. It’s essential to fill the form on this page to get in touch with us so we can chat about your potential reach and the types of playlists we have access to, so you have a clear expectation of the potential exposure your music will receive.

Playlist pitching campaigns usually vary in duration, but most commonly last between 4 to 12 weeks. This time frame allows your music to be adequately presented to playlist curators and gives enough opportunity for your track to gain traction among listeners. Some of our services may offer shorter or longer campaigns depending on your specific releases, ambitions and goals. It’s essential to clarify the length of the campaign with our A&R team, as this can impact the strategy and the potential outcomes of the promotion.

The process typically involves several key steps:

Sign Up: You begin by signing up with the playlist pitching service after speaking to our A&R team. MPT and the musician come to an agreement, sign a contract with clear KPI’s, services and campaign goals mentioned in the contract. 

Music Submission: After signing up, you’ll submit your music track(s) along with any relevant information to one of our dedicated account managers. You clarify: genre, mood, and target audience if you want. 

Strategy and Planning: Our team reviews your submission and develops a tailored strategy, audience target groups (that you approve) This includes identifying target playlists, curators, artists lookalikes, genres, crossover interests and promotional tactics.

Pitching to Curators: We then pitche your music to selected playlist curators. This step requires patience as curators receive many submissions. Independent playlist owners and official Spotify editorial playlist curators received your release.

Monitoring and Feedback: Once your music is placed on playlists, MPT will monitor its performance, including streams, listener engagement, and other key metrics.

Reporting: MPT provides regular reports every Friday detailing the performance and progress of your campaign, offering insights into listener engagement and reach, including Zoom, or Google Meet meetings once a week to review results. 

Completion and Evaluation: At the campaign’s end, you’ll receive a final detailed report. This is an excellent opportunity to evaluate the campaign’s success and plan future marketing efforts.