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Posted on September 23, 2022

A Musician’s Guide To Strategic Planning

By Yvonne Martin
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An artist in today's music industry must use the goal-setting, action-planning, and self-awareness approach to successfully navigate and manage their career in the music industry. It's a process that will help you get closer to the life you desire, which will make you happier, more fulfilled, and perhaps even more proud of yourself as a result.

An essential component of a musician's toolkit is a music strategic plan. It's a helpful way of thinking that encourages you to have big dreams, be ambitious, and create long-term strategies for achieving your objectives. It keeps you motivated every day.

In this article, we will discuss how to put together a strategic musician plan for your musical career.

Reasons To Treat Your Music Like A Real Business

Right about now, you might be wondering, "Is strategic planning really that important?"

Take a time to think back on the past year. 

  • Did you get that album or single released?
  • If so, did it get released on schedule? 
  • Did you accomplish more than half of what you wished to do? 
  • Have you achieved any of the significant milestones you had longed for?

We frequently make decisions based on our feelings. After all, many songs and lyrics are composed in such a manner. Songs are created out of the passion that seems to be poured upon us during those moments.

However, if you always wait for those ideal circumstances, you may anticipate never realizing your full potential as a musician. Even though we don't often associate money with music, you do need to be able to support yourself by doing what you do best.

Staying focused on those particular goals will be made easier by taking the time to plan strategies. Additionally, maintaining that plan nearby will make it easier for you to make sure that your everyday activities are in line with your objectives.

Strategic Planning Will Result In…

Focus & Direction

Structure, aim, and follow-through on the part of musicians are more crucial than ever in 2022. Having a career plan can help you through the many setbacks and uncertainties the music industry is guaranteed to throw your way while also demonstrating your commitment to others. 

Short-Term & Long-Term Goals

Planning will always save you time and stress in the music industry, whether it's for a specific project like an album or a broad objective involving your entire career. Without a plan, you'll have to spend a lot of time and money putting out fires, making last-minute modifications, and managing your career's administrative tasks.

Excitement Of Your Fan Base

Finding out exactly who your fans are and what drives them is made easier by planning in music. Although you may have a tiny core audience of devoted listeners and supporters at first, with the correct strategy, this audience may serve as the cornerstone of something substantial and significant.

More Organized Routine

You're going to need a plan to "make it" happen whether your goal is to sign a deal with the label of your dreams or to only make a livelihood from music placements eventually. Planning makes you confront difficult questions about your work goals, both major and minor, and helps you establish useful habits and plans.

Additional Advantage In The Industry

Strategic planning distinguishes devoted artists from amateurs, excluding music quality. Your chances of finding actual momentum for your job increase with the quality and specificity of your career strategy.

Final Thoughts

Though many musicians have ambitious goals for their work, in theory, those who actually put in the effort to prepare well stand the best chance of succeeding professionally.

Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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    Posted on September 22, 2022

    A Complete Guide To Bio Creation For Musicians

    By John Reynolds
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    Effective music PR begins with a good artist bio.

    When you sit down to do it, writing your own musician bio seems like the easiest thing in the world. 

    It ought to be simple, right? Who better than you to understand your life, career, and vision? 

    But let's face it, many of us became musicians because we struggle sometimes to express ourselves and our ideas in conventional ways. 

    In this article, we will explain what is a musician bio, why are they important, what kinds of bios you should have, and what types of elements you should include in your bio.

    Let’s dive right in.

    What Is A Musician Bio?

    A bio is a narrative of an artist that describes their life before their music is ever heard. It is a thorough account of the life of an artist and contains a wide range of details that give listeners a sense of what to anticipate as they go. 

    Your bio should inform the reader about who you are, where you're from, and what motivates you to pursue a career in music.

    If you'd like to pursue a profession as a musician, think of your bio as your CV.

    The Importance Of A Musician Bio

    Although musician bios are undoubtedly secondary to the music itself, they might serve as an effective hook to attract listeners to your sound. 

    A bio is the ideal door opener for professionals who can help connect the dots when new opportunities for artists to extend their brand, grow their audience or pitch their influence arise. 

    Some highly influential contacts and prospects might not have the time to listen to your music until they read your bio and become engrossed in your tale. 

    When people are hearing your name for the first time, bios may assist lay the groundwork for an emotional connection with them. 

    Consumers may take in your brand while watching you document your musical journey.

    Types Of Bios You Should Have

    Three alternative versions of your bio are crucial because every platform and audience is different.

    Short Bio

    • Between 1 and 3 sentences.
    • Use this for your Instagram and Twitter profiles

    Medium Bio

    • Between 250 and 350 words.
    • Use this for your Facebook, SoundCloud, Spotify, and most other online networks.

    Long Bio

    • Between 500 and 750 words.
    • Use this for your website and EPK.

    Elements You Should Include In Your Bio

    Start by writing down a few notes on a piece of paper but make sure to keep your visitors interested and avoid boring them with protracted text paragraphs.

    Here are some components you should include in your bio:

    Pleasing Introduction

    Consider a basic summary you might give to a person who has never met you or heard your music.

    Write down your name, your hometown, and your influences. This will assist you in developing one or two sentences for the introduction. It should be interesting and brief. 

    Background Info

    Include any pertinent background information, such as your musical background but keep it simple. 

    Your Music

    Even while the majority of your followers will already be familiar with your music, a blogger or journalist might not be. In the description field, provide a brief overview of your music.

    Try to utilize a few well-known words that people can use to identify you even if it's difficult to fit your music into a specific genre. This will encourage someone who reads your biography to check out your music as well.

    Current Musical Endeavor

    Have you…:

    • Recently entered the studio? 
    • Introduced a fresh new single?
    • Written a song together with another musician?

    Accomplishments And Career Highlights

    Have you…:

    • Performed at a major event?
    • Achieved radio success?
    • Been successful on music streaming services?
    • Received a nomination for an honor?

    Press Quotes

    Your artist biography will have more credibility if you include a statement from a journalist who has described your sound or your most recent record. It's a good method to demonstrate that people are speaking well of your music.

    Last but not least…

    Write In Third Person

    Your bio should be written in the third person. This will make it simple to scan and comprehend while also assisting with the search engine optimization of your website. 

    Additionally, if necessary, it enables media, bloggers, and venues to simply copy and paste your bio.

    In Conclusion…

    Words have the ability to influence people. Hence, keep your music bio concise, unique, and original!

    Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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      Posted on September 20, 2022

      What Is An EPK & Why Do You Need It As A Musician?

      By Shawn Spence
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      The music industry is saturated with competition. If you don't go about it the right way, getting the interest of record companies, agencies, promoters, venues, and other media sources may be next to impossible.

      This guide presents expert tips on how to put together a compelling electronic press kit.

      What Is An EPK?

      An EPK, or an Electronic Press Kit, serves as a professional music CV. It is your online media and marketing portfolio, with easy access to your most important data.

      An EPK functions as a one-stop shop where potential employers can get all the information they want without having to search or inquire. It should include specialized details and materials for event planners, promoters, journalists, bloggers, and other business professionals—materials that you would not want the general public to view or have access to. 

      Why Do You Need An EPK?

      You'll place yourself in the best possible position to pitch your tracks, gain press attention, secure gigs, and perhaps even draw the attention of a manager or label executive with a solid EPK.

      10 Important Things To Include In Your EPK

      Your artistic identity should be reflected in your music EPK's style and the content you select. Keep in mind that people who visit the page for your press kit are frequently managers, venues, music critics, or promoters. 

      You'll want to say as much essential information as you can in a clear, coherent manner.

      Biography

      When composing a musician bio for this part of your press kit, remember your objective. Talk about your music particularly rather than the highlights of your live performances.

      • The first paragraph should include a quick overview of your professional background.
      • The second paragraph should focus on any new music. Discuss your style and the sources of inspiration for the piece while including any other information you feel is important. Awards for songwriting, prior success, or a strong Spotify stream count might all be used.

      Links To Your Best Music

      To enable rapid and simple listening to your music without the need to first download it, it is recommended to include links from streaming services in the form of a music player in today's streaming environment.

      Make sure the first few tracks in your music EPK are among your finest when deciding which songs to add.

      High-Quality Music Videos

      Pick one or two videos that are essential to your new music (the official video for your single, a live version, or a music video containing scenes from the recording of your album) and add them to your page. You don't want to overcrowd the page with videos.

      Social Media Links

      It's a wise idea to connect to your website and social media accounts since it will provide the media access to more details and give them a sense of your online impact and audience. Your chances of getting a booking might increase if you have a large social media following and active followers.

      High-Quality Images

      Utilize images from a reputable photoshoot. Consider booking a photoshoot if you haven't already. It will benefit your brand awareness. 

      Additionally, a few pictures from your gigs would be fantastic. More so if they accurately reflect the "mood" of your music and performing style.

      We advise having both horizontal and vertical images. Giving your promoters alternatives will be helpful if they require a picture to suit a particularly specific arrangement on their poster, article, or website.

      Include your album cover art and logo as well, if available.

      Reviews, Interviews, And Press Features

      These are things that you want to highlight to let the people know that your music has already been covered and praised in the media.

      Performance Calendar

      Make sure you're presenting an updated calendar with essential show details. They'll aid the promotion in understanding your work hours. Booking agents can more easily work with your existing schedule by knowing about upcoming concerts, tours, or performances.

      You never know who could attend your upcoming performance and alter your musical career!

      Notable Highlights & Achievements

      Identify your musical high points and make sure they are all included in your electronic press kit. A wonderful technique to give additional context regarding the buzz surrounding you as an artist is to include some of your noteworthy career milestones in music.

      • Have you ever toured with any well-known artists?
      • Any live performances at any renowned locations or festivals?
      • Received any honorable awards?
      • Have your Spotify streaming stats reached any milestones?
      • Featured on any significant radio stations?

      Contact Info

      Allow them a simple way to get in touch with you, such as an email address or a contact form. Provide your own email address if you are self-managed or your team member's job titles and contact details if applicable.

      Keep all of your contact details in one place in your EPK, and let visitors know about any special choices available. For instance, tell them who to contact if they want a full copy of your record.

      Best Practices While Creating An EPK

      Each day, talent buyers and promoters evaluate hundreds of potential acts. Presenting yourself clearly and professionally is crucial. Think about the following best practices while preparing your press kit:

      • Keep your EPK concise and easy to understand.
      • Include your most outstanding work and valuable info.
      • Update your EPK frequently.
      • Ensure your EPK appropriately portrays your brand.
      • Make a unique EPK stand out from the crowd.
      • When attaching files to emails, be cautious to take into account their size.
      • Avoid sending .zip files and other compressed file attachments with emails.
      • Bring a printed copy of your EPK to events.

      How To Create An EPK? 

      After gathering all of your resources, you should concentrate on layout and design. The design will play just as much of a role in your EPK's ability to convey a clear and concise narrative regarding who you are as an artist as will each piece of material.

      Try to give the website a uniform appearance by using a simple font and leaving adequate space between each piece. Make sure the information and graphics are organized so they are simple to scan.

      There are several services available that will host your EPK, but bear in mind that you'll be constrained by the templates they offer. We advise creating an EPK page directly on your website to give you the greatest control over how you come across.

      Final Thoughts

      Your EPK can indeed be your sole chance to make a good first impression, depending on the circumstances. Because of this, it's worthwhile to invest the time upfront to create something you'll be glad to share that portrays you in the best light possible. 

      You may make a strong impression as a professional musician who takes pride in work by having an up-to-date, high-quality EPK.

      We hope you found this EPK guide helpful!
      Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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        Posted on September 19, 2022

        10 Reasons Why A Website Is Essential For Musicians

        By Barbara Drews
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        You may already have a strong online presence given the accessibility of social media and streaming services. Why hence is a website necessary for a musician to stand out?

        Having your own music website conveys professionalism and shows business professionals that you are serious about your music career. The greatest approach to establishing sincere bonds with your followers is in a venue that you control and own.

        Here are 10 reasons why musicians should have their own websites:

        Information Hub

        You may consolidate all of your promotional material by creating an artist website. It will be easy for both you and the audience you're attempting to reach if you can house it all in one location and update it as needed.

        Full Ownership And Control

        Your online identity is permanently established once you have a website. You are in control. You may simply transfer your domain and all of your material if you wish to switch website hosts. You have complete control over when and how the audience interacts with your material.

        Conveys Your Unique Personality

        A website may be anything you want it to be since it is not constrained by a newsfeed or a set number of characters. With blog articles and images, you may be as personal as you would on social networking.

        More Permanent Than Social Media

        Social media platforms are excellent channels for promoting your band and your music. A website, on the other hand, is always there and is not affected by algorithm updates or buyouts. Neither poor organic reach nor bought posts can control you.

        Expectations From Industry Professionals

        One of the first places industry experts will look for you online is Google. When people look for your name online, promoters, venue bookers, journalists, bloggers, and the media will anticipate finding your website. If not, your name can be lost in the crowd.

        An EPK Will Showcase Everything

        Before hiring you for an event, any booking agency or promoter will look at your website. You may take advantage of this by putting your greatest work on display and including your latest music and videos in an EPK that is directly linked to your website. 

        Direct Connections

        Regular email communication is a great approach to advertising your future releases, tours, and crowdsourcing initiatives. To grow your email list, you might provide a free track download to your fans in return for an email address on your website.

        Merch Sales

        In order to support their favorite musicians throughout the pandemic, many fans turned to internet music and merchandise stores. Make sure to include merchandise on your website if you've already begun to grow a following.

        Organic SEO

        Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on your artist name, you can select a personalized domain. As a consequence, Google will associate your artist name’s keywords with your website.

        More Insight On Your Audience

        To find out where your fans are coming from and which songs they play the most, set up Smart Links with Landing pages. Page-level data enables you to better understand your audience whether you're launching a marketing campaign or promoting a new record.

        How To Create A Musician Website 

        Now that you understand the benefits of having a website for musicians, you're prepared to start building one that will serve your needs. 

        From choosing a template to organizing the material and promoting it, we'll examine everything you need to create a professional music website.

        Template

        You may think of a template as the framework for your music website. The components you want are included in website templates for musicians, which you can then edit to match your sound and aesthetic preferences.

        Header Image

        The first thing you should do is choose a high-quality image that accurately represents you and what you do. To give your website visitors an immediate impression of you and your music, you will utilize this image in the header as a reminder of your website template.

        Menu

        The menu on your music website should include five to eight pages. The ideal placement for your menu is above, below, or to the left of your header picture, where viewers will naturally search for it. Although a vertical sidebar menu also adds a unique touch, a horizontal menu is more typical.

        Content

        Pick a template with a straightforward content section if you intend to add a lot of information to your website. This will allow you room to design visually appealing arrangements for your text and graphics, page by page. Select a template with a full-width content option to give your pages a roomy appearance.

        Mobile-Friendly

        You should select a mobile-responsive template to guarantee that visitors on mobile devices have a positive experience. It will therefore adjust to look fantastic on any screen or device. The SEO of your website will also be enhanced with a mobile-responsive template.

        Colors

        Once the design for your music website is in place, select colors to alter the appearance. Generally speaking, you should stay with 3 major colors to maintain a unified and polished appearance. Additionally, you must ensure that the color scheme of your website complements your kind of music, personality, and current musical status.

        Fonts

        From your musician profile page to your electronic press kit, your music website will be filled with text. Use colorful fonts, keep the accents constant, and make sure it's easy to read.

        EPK

        Create an EPK or Electronic Press kit that includes:

        • Biography
        • Music
        • Photos
        • Videos
        • Press releases
        • Reviews
        • Recent highlights
        • Achievements
        • Contacts

        Wrapping Up

        A decent website is a need for every artist, whether they are releasing a new single, selling older albums, applying for festivals or grants, or giving music lessons. To build a community around your music, make sure your content is engaging and always up to date.
        Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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          Posted on September 16, 2022

          Why Are Album Artworks So Important When Releasing New Music?

          By Shawn Spence
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          In today's competitive music industry, it's critical to grasp the ins and outs of how to distribute your music to the audience. When executed properly, publishing a single or an album may be a difficult but rewarding process.

          Before releasing your single or album, you must have a well-planned strategy and timeframe in place. One of the first things you'll need to consider is the album cover image.

          Because it will be released alongside your music, your artwork must be completed as soon as possible. 

          How Can You Create Your Next Album Cover?

          Hire A Professional Photographer

          You may hire a photographer to take expert images of the band or hire a local artist to create something special. There are many more photographers than there used to be because of the growth of "prosumer" photographic equipment. 

          For photographers, however, there is no formal accreditation or licensing procedure, so anybody may make this claim. That implies that before paying someone to take your photos, you should conduct some investigation. You might start by asking your friends in the scene who have outstanding band shots who they worked with.

          Online Image Editing Softwares

          Use online image editing and design software to produce your artwork for a quick and low-cost solution. 

          Canva offers a variety of themes for album artwork and is incredibly user-friendly. In order to use royalty-free photos in your artwork, you can also find them on free websites like Pexels and Pixabay

          You might include lovely graphics to make something distinctive and eye-catching.

          Go To Your Fans For Support

          Organizing a contest among your followers and inviting them to submit artwork for the release may also be an option. A reward including merch and music could be given to the artist who created the winning piece of art. In addition, when you release your song, they would become very well known.

          Why Is An Album Cover Art So Important?

          It's important to create engaging record cover graphics. 

          • It serves as its visual entrance to your art.
          • First impressions; It catches the eye, especially on digital music streaming services.
          • Potential fans are more inclined to listen to your music.
          • Music promotion and music marketing.
          • Builds your brand and niche.

          Album Cover Guidelines

          To achieve the standards of the majority of significant music retailers and streaming services, your album cover art should adhere to these guidelines. 

          Any cover art that doesn't adhere to these rules will frequently be rejected by music distributors. 

          Additionally, these best practices provide advice on how to design outstanding album covers.

          • A size of at least 3000 × 3000 pixels
          • 72 dpi as the minimum resolution
          • JPEG file format 
          • For optimum quality, use RGB color mode.
          • Images must not be pixelated, fuzzy, out of alignment, or have any other quality problems.
          • Include only the release title and the artist's name in the text.
          • Your release information and metadata must exactly match the copy.
          • Never include wording that specifies a time frame, such as "Exclusive," "Limited Edition," "New Release," or the release date. Keep the cover art memorable.
          • Cover art cannot include any references to record labels, websites, digital service providers, or other companies in the form of logos, URLs, or other graphics.
          • Do not include any contact details, such as email addresses, social network icons, URLs, or email addresses.
          • Don't mention prices anywhere in your text. For instance, "Low Price," "Available for $1.99," or "For Promo Use."
          • Improper pictures are not permitted in the cover art.
          • Avoid ISRCs and UPC barcodes. They will be offered by the music shop or distribution provider. Additionally, those codes could alter if you re-release.
          • Cover art cannot be deceptive. Using an artist's name who is not included in the release, for instance.

          Last Words Of Advice

          The first idea isn’t always the best idea.

          The most significant component of developing your album artwork? Even if it seems cheesy, try to have fun! Experiment. 

          You'd be amazed where your imagination may lead you if you tried to harness the type of creativity that made us like drawing and painting so much as children.

          Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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            Posted on September 14, 2022

            The Best Music Placement Opportunities For Musicians

            By Shawn Spence
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            Have you ever considered having your music getting featured in TV shows, films, and movies?

            Do you simply wish you could positively influence those who make decisions about your music?

            In this kind of case, placement opportunities are just what you need.

            What Is A Music Placement?

            Initially, a musician would think of a placement opportunity as music licensing offer when they heard the phrase "placement" in relation to music.

            What Types Of Music Placement Opportunities Are There?

            You can get your music place on:

            • TV shows
            • Movies
            • Commercials
            • Video games
            • Online web series
            • Podcasts
            • Radio
            • And many more…

            How Do I Get My Music Placed?

            • Sign up with the pitching firms mentioned below.
            • Reach out to the music supervisor directly.
            • Attend conferences initiated by pitching companies.
            • Increase your network and connection base.

            Following that, you can sign up for the following websites to find potential music placement opportunities.

            What Are The Top 5 Music Placement Opportunities in 2022?

            Music Gateway

            One of the top music sync licensing libraries for independent musicians is Music Gateway. The brand is well-established and has collaborated with several well-known organizations, such as Dreamworks, Disney, and Universal.

            Artists may register for the site and send the creative licensing team at Music Gateway their music. To just get songs into media firms, their staff collaborates directly with music supervisors.

            For non-exclusive and exclusive licensing agreements, the artists receive 75% and 80% of the profit, respectively. All backend earnings and rights related to an artist's work are entirely theirs to keep.

            PremiumBeat

            The firm ShutterStock developed the licensing platform known as PremiumBeat. Users may easily locate what they're looking for thanks to a personalized and user-friendly platform. 

            They provide a range of membership plans, starting with a Standard License that applies to all web-based projects and ending with a Premium License for music used in television, radio, applications, or motion pictures.

            You may utilize the site with confidence knowing that it is stocked with top-notch music because it collaborates with brilliant and award-winning composers and performers.

            BeatStars

            Music producers now have the option of licensing, selling, or giving away free beats to artists without ever setting foot in a studio thanks to this quickly expanding digital production company.

            This platform offers tools and instructional materials to provide users with the information they need to succeed in addition to an intuitive interface that makes it easier to publish content. BeatStars has now made it simpler than ever for producers to connect with artists looking to work together.

            EpidemicSound

            A subscription-based service called EpidemicSound is available to content producers who want to add musical flair to their films and other works. Those who use the platform have a better chance of being heard, getting paid, and developing their music thanks to the platform's world-class library of composers, artists, and bands.

            In addition to submitting music to playlists with millions of followers, EpidemicSound also distributes music to streaming services. In exchange for paying upfront royalties for music that they add to their repertoire, they also give musicians 50% of streaming income.

            The platform is "Royalty Free," which means that they assume ownership of all financial rights to the music and offer a direct license that covers all rights and shields the artist from escalating costs or potential copyright disputes in the future.

            Musicbed

            This platform gives users a variety of choices when it comes to selecting the ideal tune for a project. Musicbed is an excellent option for any sync licensing requirements, offering single-song submissions, custom-tailored music, and unlimited subscriptions.

            Musicbed has collaborated with a number of well-known businesses to provide music for various projects and brands. Ford, Coca-Cola, Netflix, McDonald's, Nike, and more are a few examples.

            Wrapping Up

            The tracks you've recorded should be used to generate revenue, not just sit around collecting dust. Anyone who is familiar with one of the aforementioned, simple-to-use music licensing services may start licensing and selling their music right away.

            Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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              Posted on September 12, 2022

              The Ultimate Guide To Influencer Marketing For Musicians

              By Yvonne Martin
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              The level playing field in the music business today is the most astounding development. It is simpler than ever to produce an album or a single in your bedroom, submit it to the internet, and encourage interaction on social media. 

              It also enables musicians to use influencer marketing. Not only the internet, but all technology is to blame for this. 

              Naturally, the internet allows influencers to advertise music to millions of prospective followers worldwide through their social media platforms.

              The disadvantage of the simplicity of recording and sharing music is that everyone will be able to do it. How can you make your song stand out from all the others and be heard in the crowd? 

              That is indeed a difficulty, but there are tools available to assist you. For musicians, one such method is Influencer Marketing.

              Does it seem interesting to you? So, consider this your formal invitation to join the influencer marketing renaissance. 

              All aboard!

              What Does Influencer Marketing For Music Look Like?

              One of the largest emerging trends that independent musicians may currently include in their social media marketing plan is influencer marketing. 

              A so-called "influencer" is used to promote a good, service, or brand in influencer marketing, a kind of social media advertising. When employing influencer marketing, it's important to consider the influencer's account's emphasis and how their audience's interests relate to your brand.

              It's not surprising that influencers have a significant effect on what music is popular and, by extension, what isn't in a world where social media platforms like TikTok, Instagram, and YouTube are the primary tastemakers for new music.

              Particularly in the music industry, the development of influencer marketing has helped new musicians gain massive fan bases, generate buzz for their songs, and become overnight sensations. 

              Influencers may share your music with their audience in several different ways. They could come up to you and want to listen to your music. Influencer marketing, on the other hand, usually emphasizes organized collaborations in which you've had some input. They might:

              • Review or get live feedback on your music
              • Incorporate your music into a video's backdrop.
              • Put a caption about your music.

              How To Use Influencer Marketing As A Musician?

              If done properly, influencer marketing is a terrific tool in a musician's marketing toolbox. It's better to get started by learning how to utilize it to create the greatest campaign you can.

              Do Extensive Research

              The most crucial phase of any marketing plan is research. You need to understand how to locate affiliates and how to recognize the top affiliates for your brand at the start of your influencer marketing journey. 

              For instance:

              • Select your influencers
              • Know the influencer’s content
              • Know their services
              • Know their values
              • And most importantly, know your goals

              Broaden Your Platforms

              Instagram is sometimes referred to be the influencers' social media network, and it is undoubtedly well-liked by some groups of individuals. Influencers are not just present on one site, though!

              Depending on your objectives, you may find that the increasingly popular video influencer platforms Youtube and Tiktok are more suited for artists. For instance, a well-known TikTok creator may include your music in a video to make it a trend, which might be more successful than a silent Instagram post.

              Plan Your Budget

              Influencer marketing often entails payment in exchange for your influencer's services, just like any other marketing campaign.

              Relevance to your niche or genre is more crucial than audience growth. This should be reflected in your budget, which should be based on the influencer's price which is most likely to have an impact rather than their popularity.

              Your team finance strategy must be effective and include a backup plan for extra services that can be useful to you, such as giveaways.

              Stay In Control

              There are occasions when marketing campaigns don't go as expected. This is just the way business works; it doesn't mean your campaign was a failure; it just means you may use it to your advantage moving forward.

              You must determine the cause if your campaign doesn't seem to be benefiting your brand. 

              Regression testing is one method you may use to do that. Define regression testing then. 

              Regression testing allows you to evaluate the strengths and weaknesses of particular campaign components without changing the elements of your campaign that are already successful.

              Make sure to have a positive working relationship, and never forget to consult your affiliate partners before making significant changes to your campaign.

              Which Platforms Work Best For Music Influencer Marketing?

              TikTok

              For creators of any size, becoming viral on TikTok is now a feasible goal thanks to the platform's algorithm. The music industry may target a younger audience that favors music influencers over all other types of influencers at this center for Gen Z.

              The great majority of TikTok's viral moments originate from its Commercial Music Library, which is a collection of more than 150,000 pre-cleared, royalty-free tunes gathered from up-and-coming musicians and prestigious record labels. Each track may be used for advertisements and promotions, and the collection is accessible worldwide.

              Instagram

              Instagram offers a decent collection of tracks that users can use for their Stories and Reels, similar to TikTok. This has shown to be an effective strategy for artists to engage audiences and introduce them to fresh talent. In addition, short videos with music might help your content be noticed given Instagram's new focus on Reel content.

              Youtube

              YouTube developed YouTube Shorts in 2021 as its own short-form vertical format to keep pace with TikTok and Instagram Reels. Users may utilize Shorts to be able to produce content that resembles the viral trends on TikTok and Instagram by selecting music snippets from among the millions of videos posted on the platform.

              Although Reels and TikTok videos are more well-known than Shorts, YouTube remains the best option for people who want access to a wider variety of music.

              Twitch 

              Twitch is typically associated with live gaming broadcasts, but it's also a platform where musicians can share their work, grow a fanbase, and interact with their followers.

              As all live performances and events were put on hold due to the pandemic, Twitch's popularity among musicians skyrocketed. To organize virtual shows, conduct Q&As, and showcase their most recent albums, many musicians turned to the streaming site as a consequence.

              However, those who work in the music industry also utilize Twitch as a method to play video games after work. Regular users of the platform, artists like Post Malone and T-Pain have taken advantage of it to reach a larger audience.

              Key Takeaway

              Use music influencer marketing to capitalize on the biggest trends on social media.

              The simplest method to add personality to your content on social media is to include music in your posts. And in the music industry, collaborating with creators might be the secret to expanding your audience and propelling your brand and merchandise to the top of the charts.

              Final Thoughts

              Influencer marketing is a fantastic technique to develop your brand's online presence and gain new connections in your industry. Influencers can help you spread the word about your music and increase your fan base.

              Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                Posted on September 6, 2022

                Everything You Need To Know About The World Of Women NFT Capacitors

                By Barbara Drews
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                NFT capacitors, World of Women's newest addition to their world, have finally been made public after months of hints, mysteries, and buildup. There has been much discussion about the enigmatic endeavor, and there are hints scattered across the real world and the digital one.

                We can now confirm that the beautiful free virtual residential space is created by the new World of Women NFT capacitors. You have a ton of creative flexibility when customizing and designing these virtual spaces when you redeem an NFT.

                World of Women conducts a special clue hunt for NFT capacitors

                The new World of Women capacitors, which were first hinted at by the corporation earlier this year, are a distinctive addition to the WoW environment, which is constantly expanding.

                The WoW team announced the new initiative for the first time in June via a letter delivered from Nova Gaa (the mecha planet/future mother earth), which was encrypted and caeser-ciphered. 

                Today is "MAYDAY! WoWG needs help!" This established the tone for the months that followed, during which WoW handed its users a number of secret messages and buried clues to discover.

                This includes kitisakkullian hints (the alphabetic form of Nova Gaao), a billboard appearing in Times Square, and ultimately, a literal hint that glows in the dark at the WoW rooftop brunch.

                It has taken a long time to plan and create these hints for the World of Women capacitors. The World of Women team's resilience and commitment to the local community is demonstrated by this.

                The airdrop of the World of Women NFT capacitor

                The WoW NFT owners received their brand-new blue NFT capacitors through airdrop on July 6. To W0W NFT holders, 10,000 of them were airdropped.

                The World of Women Galaxy NFT owners, however, did not get theirs. It turns out that there were even more hints, and on July 26th, they finally received their green NFT capacitors after receiving a total of 12 ingenious hints.

                Importantly, the new capacitors may be used without a WoW or WoWG. Everyone has the chance to explore the World of Women environment at this special event.

                What are NFT capacitors from the World of Women?

                Since the capacitors have been made public, we have a lot more knowledge about these enigmatic components and how they operate. The WowVerse, a large environment for the World of Women, was launched with capacitors as its initial component.

                “WoW has built a brand that allows people to represent themselves digitally, through PFPs,” said Shannon Snow, COO of World of Women. “As the first female-centric NFT brand to breakthrough to the mainstream, we couldn’t be more excited for the next iteration and expansion of the WoWverse, which begins the enablement of building and empowering your digital identity in new, innovative ways.”

                Capacitors may be harmful or useful

                There is certainly more to learn about capacitors than only their use as electrical energy storage. According to the WoW, charged physical touch or close proximity can result in a rapid release that can be harmful or helpful.

                There is now no more information available on the distinction between the green and blue capacitors, but this will eventually change.

                To transform or not to transform

                Importantly, you have the option of "transforming" your World of Women capacitor NFT or not. The NFT cannot be used to transform after it has been used to transform. Given that this is just season one of the capacitors' NFT decline, this is a significant choice.

                Users will be able to modify their virtual residences in unique ways with each new season. Collaborations with other NFTs in the WoW environment will also be included in upcoming editions. Therefore, you might want to wait to see what season 2 has in store.

                The window of opportunity to choose whether to convert or not is limited in time. Owners of capacitors have until September 30 to decide how to use their NFT.

                Additionally, a capacitor NFT that has been transformed by an NFT holder cannot be used in subsequent seasons. The action, which deflates the supply of capacitors, is crucial to the project.

                What style are the virtual apartments?

                The virtual residences were stunningly created by Yam Karkai, CEO and CCO of WoW! A selection of breathtaking virtual environments that are distinctive, colorful, and true to the WoW aesthetic.

                Together with web3 world-building platform OnCyber, the virtual dwellings were developed!

                If you decide to modify your World of Women NFT capacitor, there are two sorts of virtual residences that are accessible. You can enter the lovely Origin Residence with a blue capacitor, and the magnificent Nebula Quarters with a green capacitor. Additionally, owners of both virtual residences who possess NFTs will receive a special gateway to connect them.

                Making the most of your space may begin once you have it configured the way you want. Make a unique and immersive space where you can hang out with friends, members of the WoW community, and people from the larger web3 globe. You may also display YouTube videos on your walls and hang your favorite NFTs.

                Your new capacitors may be easily converted to NFT, and the benefits are available right away. Holders of NFTs can start transforming capacitors by redeeming their OnCyber Virtual Homes at this time.

                To access and display their official OnCyber URL links, NFT holders can modify their capacitor NFTs. Anyone having a virtual apartment NFT may access their place over the internet from this point.

                Following that, you may begin planning and personalizing your fresh new space. Several resources provide assistance on how to maximize your World of Warcraft virtual area, including design guidance.

                Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                  Posted on August 31, 2022

                  NFTs Minted In August 2022

                  By Yvonne Martin
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                  It’s the end of another beautiful month, which means there are many exciting NFT mints to talk about. Here at Music Promo Today, we are always looking for the best NFT projects. Between the 21st and 28th of August, we have some NFT projects for you, along with NFTs that are minting now and throughout the week.

                  Y00ts

                  Y00ts is an interesting NFT project that has generated a lot of attention in the NFT community. So yet, little information about the project has been released by the very outstanding DeGods project team. The Y00ts website, on the other hand, provides a variety of photographs of the pfp NFTs, which are undeniably interesting and one-of-a-kind.

                  This is one of the NFT projects you should keep an eye on! The procedure is unique and gives everyone an equal opportunity to participate. It is open; a Twitter page gives real-time information on the most recent whitelist additions.

                  Cel Mates

                  Cel Mates, created by @mcbess, is a mystery NFT project featuring excellent pfp prisoner NFTs. To join the NFT, you must first solve riddles and puzzles in order to obtain access to the password-protected premint website. Little is known regarding the mint price, supply, or if a public auction will be placed.

                  If you're looking for a challenge, head over to the Cel Mates Twitter feed. To access this unique forthcoming NFT mint, you must wait for announcements, puzzles, and more.

                  Infinity Void

                  The Infinity Void virtual world land auction is now open, providing a fantastic chance to become a part of a developing community. You can acquire entry to a hyper-realistic metaverse with an immersive experience if you buy one of these land NFTs. 

                  There are big ambitions for the space, and you may earn money, construct, abide, live, experience, communicate, and do a lot of other things without ever leaving your house!

                  Tony Stewart – The Legend of Smoke collection

                  This new NFT mint by Tony Stewart, dubbed 'Smoke,' comes with some fantastic functionality. The Champion Series collection of 30 NFTs, which includes five separate animated animations chronicling Tony's racing career, is a must-have for racing vehicle lovers.

                  Each NFT includes an autographed Tony Stewart firesuit, VIP trackside hospitality, and a virtual hangout session with Smoke. Furthermore, one lucky NFT holder will win one of Tony's #14 racing cars and become the proud owner of a piece of racing history.

                  The Legacy Series is made up of 500 NFTs that cost $250 each. These NFTs offer a low-cost entry point into the Tony Stewart NFT universe, and each NFT includes a 20% chance of a 30-minute virtual hangout with Tony.

                  The Grannies

                  The Grannies is another intriguing future NFT collection. A group of grannies surviving a zombie apocalypse are looking for you to join their society and battle for the living. As a member of The Grannies, you will have access to unique NFTs, tokens, and much more.

                  Furthermore, there are already some big ambitions for this project. A DAO, staking, and a P2E game are all on the roadmap.

                  The Art of Field Recording

                  This future NFT collection of field recording NFTs from the pro-audio community is distinctive and imaginative. The Art of Field Recording created an abstract vision of the artform using a neural network. Furthermore, these NFTs will transport you on a visual and auditory journey through mountains, woods, and into the sea.

                  Ezu

                  Ezu is a 15,000 pfp NFT collection made up of four factions: light, vapor, liquid, and earth. It is essentially an NFT collection that powers a 'Wear2Earn' lifestyle application via apparel. Furthermore, the initiative intends to "embrace change and encourage freedom."

                  Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                    Posted on August 29, 2022

                    Eight Challenges You’ll Face While on Tour

                    By Barbara Drews
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                    Touring and performing live may be incredible experiences.

                    On fantastic evenings, when everything is going well, you get to enjoy the rush of singing your music in front of an appreciative audience.

                    Yes, outstanding concerts may result in new fans, merchandise sales, more gigs, and positive publicity.

                    But, no matter how prepared you are, there are always SOME parts of performing live that are beyond your control. What if THOSE things don't go as planned?

                    Here are 8 challenges most touring artists will face:

                    Sound Issues

                    Perhaps the PA is malfunctioning. Maybe you arrive and learn you have to run sound yourself. There are insufficient inputs. There is just one monitor available. The microphones are gone. Perhaps the sound engineer is simply dialing it in.

                    On tour, you will experience sound problems at some time. 

                    Can you persevere and yet put on an excellent show?

                    Venue Problems

                    Staff who are rude. Regulars who are hostile. The acoustics are terrible. There is no green room. "You can't obtain your drink tickets until after your show ends at 1 am," says the bartender.

                    Every musician has experienced walking into a new setting and instantly thinking, "Oh, this isn't good." Can you still put on a good show?

                    Tiredness and grumpiness

                    Touring is physically and mentally demanding. Long days on the road. Sleep deprivation due to late nights. Every day, for weeks on end, I'm in close quarters with the same folks.

                    Can you find space, rest, and maintain communication clear and healthy in the meantime?

                    Outdoor concerts take place... outside

                    Excessive heat or humidity. Frozen fingers. Computers and effects that do not function. You can't see the LEDs. Listeners might be found in a park or plaza. The sound is leaking into the outside air.

                    Outdoor performances are terrible. Can you get through it without sucking?

                    Wildcard performers on the bill

                    The other act might be critical and cliquish. If you want to impress them, you may feel intimidated. After the first set, all of their supporters were free to depart. The band may rage at each other onstage, scold the crowd, and then split up in the parking lot (true story).

                    The other performers might have a significant influence on the overall vibe of your performance. Can you still deliver?

                    Gear failure

                    Your in-ear monitors do not pick up on the click. A beloved synth fails in the middle of the concert. During a solo, your guitar string snaps.

                    Your tools will fail. Can you continue with the show?

                    Vehicle failures

                    It's not just about your instruments. Your car or van may also fail you. Your flight or train may be delayed or canceled. Anyone who has traveled knows that you can't always get from one place to another on time. If you break down in a small town on Sunday, you'll be much more delayed.

                    Can you keep your cool and solve the challenge as soon as possible?

                    The "stage" does not exist

                    Of course, this is part of the venue issues, but it deserves its own area. When you arrive, you see the stage is an 8x8 piece of plywood. The band will not fit. The performing space is partially obscured by a massive pillar. 

                    Worse, there is no stage at all. You're in the corner of the room, and some drunk is certain to knock the mike into your teeth.

                    Can you handle it?

                    These are just a few of the things that are guaranteed to go wrong on tour. You won't always be able to "fix" these problems, but you should be prepared to work around them.

                    Know that if you put on a terrific show, the audience will have a great time.

                    Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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                      Posted on August 8, 2022

                      Ape Rave Club Performed At Tomorrowland Music Fest: What Does This Mean For Web3?

                      By Yvonne Martin
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                      Tomorrowland; one of the biggest EDM festivals on the planet, welcomed the first-ever NFT artist to perform at this festival. Ape Rave Club captured the attention of the global dance-music community, which was seen by over half a million fans. 

                      The exciting and groundbreaking performance was the first of its kind, and a one-of-a-kind visual spectacle as Ape Rave Club bridges the physical world with the metaverse. 

                      Steve Aoki also made a presence! He wore a jacket with the image of a bored ape on the back.

                      nft now posted a picture on Instagram saying: “@aperaveclub made its debut today on the main stage of Belgium’s @tomorrowland, one of the biggest dance music festivals in the world. 🙌 Which festival will NFTs take over next?”

                      View this post on Instagram

                      A post shared by nft now 💭 (@nftnow)

                      According to reports, the concert was headed by an "NFT Artist." 

                      Ape Rave Club released photos of the performance on their Twitter account, showing an artist wearing a BAYC NFT mask performing music with the caption “A @BoredApeYC on the @tomorrowland main stage. We are just getting started! 🍌🔊”

                      Tomorrowland and NFTs

                      Tomorrowland, a well-known music event, has been being held for the last 17 years. However, Tomorrowland is now entering the NFT arena with its Medallion of Memoria collection, which will grant unique admission to its events, according to a recent blog on its website.

                      So what does this mean for Web3?

                      Tomorrowland and Ape Rave Club collaborating might be seen as a minor step toward Web 3.0. It remains to be seen if this will signal a dramatic change in entertainment toward a "decentralized internet." 

                      For the time being, the wider cryptocurrency and NFT industry are in a highly restrained phase, with asset values falling drastically. 

                      Only time will tell if Ape Rave Club's NFT artist status will have a long-term impact.

                      About Ape Rave Club

                      Ape Rave Club is one of the world's first blockchain artists. The idea of Bored Ape Yacht Club, one of the most popular NFT communities in the world, with members including Steph Curry, Mark Cuban, Justin Beiber, and Paris Hilton. They join Wuki's Wobblebug as one of the world's first decentralized artists, with intentions to distribute original music via NFT platforms.

                      Ape Rave Club is here to introduce a new generation of musicians to the world of electronic music. They are delighted to define the future of music on web3 with the support of some of the most interesting producers and creatives in dance music and NFTs.

                      Tomorrowland's website indicates that Ape Rave Club is tied to the iconic BAYC (Bored Ape Yacht Club) NFT project, which is established on the Ethereum blockchain. According to Tomorrowland's blog, BAYC #9184 is also behind the Ape Rave Club. Ape Rave Club has made headlines following a recent performance on Tomorrowland's stage.

                      In other news…

                      Ape Rave Club also released a new single "Dance Alone"

                      Ape Rave Club showcases a clean-cut modern production approach with distorted vocals that create a mesmerizing trance while a rhythmic kick keeps a solid tech-house beat, as one would expect from a rising generation artist.

                      While the first intriguing build collapses into jackin' electronic bursts with strong basslines, Ape Rave Club surprises with vibrant keys that pay homage to early dance music traditions.

                      Ape Rave Club is an artist to keep an eye on, with the possibility of NFT drops with real-world utilities, extraordinary experiences, and an entirely new method to combine the music business with blockchain technology.

                      With Ape Rave Club’s appearance on Tomorrowland’s stage, he just made history, and many more will follow in the artist's footsteps as he raises the bar.
                      Make sure you check our blog regularly and follow us on Instagram for more NFT and music marketing-related updates.


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                        Posted on August 5, 2022

                        How And Why Billie Eilish Won Glastonbury

                        By John Reynolds
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                        Glastonbury returned to tremendous excitement following a pandemic-induced hiatus, making it the first one since 2019. Since then, the music industry has evolved dramatically, with streaming becoming more popular than ever and TikTok firmly established as a cornerstone of the industry. 

                        Back in 2019, the typical practice was to examine how much Glastonbury increased streaming statistics for artists on the bill, but in today's climate, the influence on an artist's fans is perhaps more essential.

                        The BBC and Glastonbury partnership is a fandom engine room

                        Glastonbury is significant because it is aired (on TV and radio) and streamed in the UK by BBC, which is unusual in today's on-demand world: it is a cultural event.

                        Cultural moments in music have mostly vanished as a result of cultural splintering and fanbase fragmentation, being replaced by the asynchronous paradigm enabled by streaming. Summers used to be soundtracked by classics that everyone recognized; now, thanks to algorithms and personalization, everyone gets their summer hit.

                        Meanwhile, streaming has transformed music into a utility, more of a background soundtrack to our everyday lives than a cultural touchstone. If streaming has transformed music into the water, we now require cups to sip it from. 

                        In the United Kingdom, Glastonbury provides a counterweight to that dynamic, offering a few days for everyone, from casual viewers to die-hard music enthusiasts, to witness amazing music - music that is, significantly, frequently outside of what they would normally listen to.

                        This is significant because streaming algorithms give more of what we enjoy, narrowing our cultural breadth. Glastonbury's curated and diversified lineup, augmented by the experienced curation and programming of a national broadcaster, frees music lovers from the algorithm cage. 

                        There aren't many algorithms that would show Wolf Alice next to Diana Ross. Thus, the Glastonbury/BBC collaboration provides real-world evidence of how true discovery may be reintroduced into music. It is enhancing rather than replacing streaming.

                        Finding new audiences

                        So much for the consumer case; what about the artist? What an artist (and labels) want is a long-term increase in fanbases, not simply a transient spike in streaming. Big streaming counts are a terrific calling card, but they do not stack up for most artists unless they are massive. 

                        A weekend increase is only valuable if it lays the groundwork for a longer-term fandom rise. So, what is truly important is how a one-time event fosters fanbase growth. But how does that work? It just so happens that MIDiA is presently developing a fanbase assessment tool called Music Index.

                        Let's look at some MIDiA Index data to see how big of an impact Glastonbury has already had on the musicians that played there.

                        Index creates artist cohorts to permit comparisons among comparable artists, with the best performing artist in each category indexed as 100 and the others against that basis. So we created a Glastonbury cohort to measure these artists' fanbase and engagement impact. Looking at the top five artists in our 'engagement' metric (a hybrid measure that incorporates streaming, YouTube, and so on), Kendrick Lamar was the obvious victor, with AJ Tracey a close second and Wet Leg a close third. These three artists made the most money during and after Glasto.

                        Because the great majority of established musicians do not rely on streaming as their primary source of revenue, gauging engagement is merely one piece of the puzzle. That gets us to our next statistic, 'fandom,' a hybrid metric that encompasses a wide range of fandom and social behaviors. 

                        The rankings are significantly different, with Billie Eilish, who was not even in the top five for 'engagement,' not only coming out on top but much ahead of the rest. In comparison to engagement, the distance to second and third place is substantially greater. Regardless, Kendrick Lamar takes another podium slot and had a bigger uplift than Megan Thee Stallion, who was already more highly regarded before Glasto and continues to lead.

                        Wikipedia is a crucial input for MIDiA's Music Index. It is a significantly underappreciated artist measure that is top of mind for music marketers. Wikipedia is so helpful since it reflects a customer's desire to learn more about the artist. It's a fandom engagement metric. A Wikipedia perspective is the first step towards a higher degree of fandom, but a Google search may merely be aimed at going and finding music.

                        Taken as a whole, the Glastonbury effect is as follows:

                        • Kendrick Lamar may have seen the greatest increase in consumption, but Billie Eilish is likely to have seen the greatest long-term increase in her fanbase.
                        • The Glastonbury/BBC partnership makes a compelling case for the power of expanding artist reach to wider audiences through tentpole, live performances broadcast, and online.

                        Just ask Sam Fender how Glastonbury can produce career-defining cultural events for artists in the UK. However, the case should be made less about Glastonbury and more about how the live/broadcast/stream paradigm gives a worldwide use case for reinvigorating cultural events in an era of divided culture.
                        Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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