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Posted on February 3, 2023

Exclusive: $50M Withdrawn Using Sony Music’s Artists Forward Initiative 

By John Reynolds
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Sony Music recently released a recap of its Artists Forward program, which was launched in June 2021. The global initiative prioritizes “transparency with creators in all aspects of their development” and delivers “more benefits and services to on-roster and legacy talent around the world.” 

According to the recap, there has been significant growth in support for SME artists. Sony Music announced that through their Legacy Unrecouped Balance Program, they will be expanding the pool of talent that “can qualify to receive go-forward earnings, regardless of recoupment status.” The label stated that “Creating more financial opportunity for our heritage artists globally is core to our mission with Artists Forward.”

In addition to the Legacy Unrecouped Balance Program, the initiative includes the marquee policy and healthcare services for artists. “Putting our artists and their wellbeing first in all steps of the creative journey is the driving priority of everything we do with Artists Forward,” explains Sony Music.

“As part of our Artist Assistance Program focused on wellness and information for SME talent, we’ve introduced free, confidential Artist Healthcare Advocacy support for on-roster and legacy artists in the U.S. through our partnership with the non-profit organization, Music Health Alliance (MHA). Qualifying artists can connect with an MHA healthcare advocate for help with navigating the process of obtaining and utilizing healthcare coverage, locating a doctor, managing healthcare bills, and more.”

Moreover, approximately more than 100 Artists around the world have benefited from Sony’s confidential counseling services, which are available for free in over 70 languages. In the recap, the label revealed that “To date, dozens of artists from across more than 12 different countries have now used these services to either establish recurring sessions with a licensed therapist or receive in-the-moment support in dealing with acute issues—and use of the program is completely confidential.” 

Through the Real Time Artists Tools suite that includes Sony Music Artist Portal and the Real-Time Insights application, the label “offers music creators and their team's best-in-class payment capabilities, as well as up-to-the-moment updates on the consumption of their content and audience engagement data.”

From tracking and analyzing earnings to initiating withdrawals and advances of available funds, Sony Music “helps artists and their teams make decisions informed by advanced analytics” that can be provided instantly from the billions of global transactions processed every day.

With these advanced tools, Sony allows artists and participants to track earnings, cash out payable monthly account balances, and receive advances on qualifying projected earnings. Plus, creators and their teams can access marketing and creative data, “for detailed analysis of the platforms, playlists, and audiences driving track breakthroughs around the globe”.

Using new features like Real Time Advances and Cash Out, artists can request “a withdrawal of all or part of their payable balance each month as soon as it becomes available.” Based on the numbers shared by Sony in its recap report for 2022, “artists and participants have now withdrawn nearly $50 million combined.” 

Sony’s Artist Forward program is truly a groundbreaking initiative that focuses on “delivering fast, convenient, easy-to-use solutions” and supports the careers of many up-and-coming and established musicians in a dynamic marketplace.

MusicPromoToday works closely with industry professionals to provide you with the most up-to-date information. If you care to find out more about recent music and entertainment news, visit MPT Blog and read about the latest developments and trends.


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    Posted on February 1, 2023

    Exclusive: Warner Music’s “Rhythm City” Will Make Its Roblox Debut On February 4

    By Yvonne Martin
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    Warner Music Group, which invested in Roblox in 2021, officially confirmed that its “persistent music-themed social roleplay experience” will premiere on the gaming platform on February 4, 2023.  The first-of-its-kind digital world, called Rhythm City, is brought to life by the leading metaverse game developer and publisher Gamefam.

    Chief Digital Officer and EVP of Business Development at Warner Music Group, Oana Ruxandra explains:

    "As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact. WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces."

    Founder and CEO of Gamefam, Joe Ferencz, also expressed enthusiasm and described the company’s relationship with WMG:

    "We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music. WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we've channeled that into production excellence creating a new community for music lovers in the metaverse."

    Gamefan and WMG have built a next-generation Pop Culture world, inviting everyone to experience the virtual world, “Welcome to Rhythm City, a town where music, entertainment, and being a star are a way of life.” The main goal of the project is to make music and artists known to users through “social role-play, virtual concerts, and mini-music challenges.” 

    Players can “drive a suite of hot cars, explore, role-play, and live like a star.” They can be whoever they wish to be! They can get a cool job and act as an influencer, or become a musician, agents, producers, dancers, DJs, and more. Users can even have their own house, bring friends over to chill, and listen to music. There is a wide variety of options to choose from!

    In the About section of the game, WMG and Roblox have announced that many more updates are coming soon, including a very special Roblox concert. Besides all the available perks and benefits, Rhythm City provides users access to a collection of digital items sold exclusively on the gaming platform.

    WMG together with Gamefam has designed a magical world that delivers the ultimate user experience. Rhythm City combines music’s alluring charm with key gaming elements and provides a platform for players to enjoy and compete in mini-music challenges, in addition to hosting virtual concerts and events performed by WMG’s most exclusive artists.

    The multinational record label and entertainment company constantly collaborates with partners that aim to serve and deliver industry-leading experiences in gaming and the metaverse. Throughout the past couple of years, many of WMG’s artists have partnered with the Roblox platform, among which are Twenty One Pilots, Why Don't We, Ava Max, David Guetta, and Royal Blood

    This is a genius move from Warner Music Group, which keeps pushing its creative boundaries, at the same time opening new doors for artists and helping them extend their fan communities. Rhythm City will be available on the Roblox platform on February 4, 2023, across Android, iOS, Mac, Windows PC, and Xbox One. 

    Click here to visit Rhythm City!

    Alongside the new project’s announcement, Warner Music Group released its 2022 Environmental, Social, and Governance report, reaffirming its commitment to ESG. The 40-page transcript discloses information that covers employee experience, social impact, diversity, equity, inclusion (DEI), and climate change.

    Setting new targets for 2023, the ESG report was presented by WMG's new CEO Robert Kyncl and outgoing CEO Steve Cooper. The newly assigned Kync said:

    "Music is a powerful and positive force, and WMG is filled with passionate change-makers and champions of culture. This report highlights the strong foundation for the company's continued evolution that's been built under Steve's leadership. As we chart the next phase of our long-term growth, we're committed to our ESG efforts as a critical part of our plan for WMG as a more dynamic, inclusive, and sustainable company."

    Read the full ESG report here.

    MusicPromoToday collaborates with industry professionals to deliver the latest news and information. Visit our MPT Blog to find out more and read about the most recent developments and trends.


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      Posted on January 30, 2023

      TikTok & Rotana Music Group Announce New Licensing Agreement

      By Yvonne Martin
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      Arab world’s leading independent record label, Rotana Music, signs a new beneficial deal with TikTok. The entertainment empire had also secured an agreement with Warner Music Group (WMG) in 2021, where the latter bought a minority stake.

      Sharing its vast music repertoire with WMG, Rotana allowed the label to expand its presence in the MENA region (Middle East and North Africa), creating cross-cultural opportunities.

      At the time, Simon Robson, WMG’s President, had released a statement saying: 

      “The Middle East and North Africa region is among the most culturally dynamic places in the world today, with burgeoning musical scenes and dramatic consumption growth. We’re thrilled to be joining with Rotana, whose significant presence in the market reflects its extraordinary roster of musical icons and outstanding talent. We’re especially excited about the opportunity to both expand our profile in the region and to bring these amazing artists to audiences across the globe.”

      The CEO of Rotana Music Holding, Mr. Salem Al Hendi had expressed his own thoughts on the matter:

      “This is an exciting time, and we at Rotana are very happy with this partnership, which will facilitate Warner Music’s reach into the MENA music industry and fan communities, just as it will benefit Rotana in our global expansion objective.”

      “The creative culture in MENA is so vibrant and diverse, and this partnership will enhance the exchange of music and ideas, while promoting and supporting local artists on the global stage. I would like to congratulate His Royal Highness Prince Al Waleed Bin Talal on this win-win partnership, which is aligned with Saudi Vision 2030 to keep pace with changes taking place globally, including in entertainment and the digital music landscape.”

      Now TikTok joins in to get a piece of the pie and seals a striking licensing agreement with Saudi Arabia’s Rotana Music Group. Established in 1993 and headquartered in Riyadh, Saudi Arabia, the company has branches in Jeddah, Dubai, Kuwait, Cairo, and Beirut.

      Rotana has been the home of many prolific musicians such as Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished, Nawal Al Kuwaitia, Majid Al Mohandis, and many other prominent figures from that region.

      The Saudi Arabian holding offers a rich catalog that includes artists from the Levant, Egypt, and North Africa, including big stars like Amr Diab, Elissa, Tamer Hosny, Najwa Karam, Shereen Abdalwahab, Angham, Wael Kfoury, Saber Al Robae, and more.

      In an official announcement, TikTok announces that its platform is “hugely popular across the Middle East and North Africa.” According to the IFPI reports, MENA has proved to be the fastest-growing music region in the world, where the market revenues grew by 35% in 2021 alone.

      The MENA music market mostly relies on streaming, which represents 95.3% of the region’s recorded music revenues. Based on Statista’s 2022 estimates, KSA was the country with the highest TikTok reach with 88% of the users being 18 years and older.

      Speaking of the new signing, Mr. Al Hendi, says: 

      “We at Rotana are very thrilled with this licensing agreement, which will facilitate Arab Music reach into the MENA music industry and young communities. The creative culture in MENA is so vibrant and diverse, and this agreement will enhance the exchange of music content, while promoting and supporting local artists on a proven leading platform for short-form videos.”

      The Head of Music – Middle East, Africa and South Asia, Hari Nair, also added: 

      “As TikTok continues to grow across the Middle East and North Africa, becoming a cultural force in the region, we’re delighted to bring the biggest independent catalog to our platform. Rotana Music Group represents some of the greatest names in music, spanning multiple genres and countries and we know our community will be inspired by this repertoire for their own video creations.”

      With nearly 5 million users in the UAE alone, TikTok has become one of the most popular apps in the MENA region. Explaining their recent move, the video-sharing company revealed: 

      “TikTok is committed to licensing and ensuring a broad, diverse range of sounds in our library for our global community to enjoy.”

      Rotana Music has taken major global actions, signing partnerships with Anghami, WMG, and TikTok. The latter has also been approached by the three majors Warner Music Group, Sony Music Entertainment, and Universal Music Group for a share of advertising revenues generated on the platform. 

      Follow MusicPromoToday and visit our MPT Blog to read more about the latest industry news.


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        Posted on January 27, 2023

        Will The Metaverse Create New Opportunities For The Music Industry In 2023?

        By Shawn Spence
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        The metaverse is the next step in the evolution of the internet and has the potential to transform the way we live, work, and play. By offering virtual environments in which people can interact with avatars, businesses can engage with customers, students can attend virtual schools, people can socialize and entertain themselves, and the music industry can reach new heights amongst the digital fanfare of the community. 

        When we look at the journey of rock and roll until it faced this new digital age, we quickly accept that it has been about embracing the counterculture and going against the grain, and this spirit extends into the metaverse. As cryptocurrencies and the projects they power, such as metaverses and NFT art galleries, have gained popularity, self-identified outsiders have gathered around them and are shaping the Web3 era. In this blog, we will explore three ways in which the rock and roll energy of the music industry is transforming the Web3 era and what to expect from the metaverse projects that are here today.

        Interacting With Others In The Metaverse

        One of the main benefits of the metaverse is the ability to interact with others in new and exciting ways. Through avatars, two people in different parts of the world can meet and have a conversation as if they were standing next to each other. This level of immersion is not possible through other virtual approaches, such as Zoom or Skype, and offers a more lifelike experience.

        The metaverse is a new space in which musicians and their communities can interact. Metaverses like Decentraland and The Sandbox are developing the sophistication to serve as concert arenas, and major artists have test-driven virtual performances. NFTs and other collectibles also offer a new level of personalization for fans who want a closer connection to their favorite artists. The metaverse also has the potential to democratize music production, allowing fans to have a say in the creation of songs, records, and album sleeves.

        The Impact Of The Metaverse On Business

        The metaverse also has the potential to change how businesses operate. Companies can now hold virtual events and conferences, allowing people from all over the world to attend without the need for travel. In addition, virtual storefronts allow customers to learn about products and services in a more interactive way. The metaverse has the potential to become a trillion-dollar industry, offering a new space for fun, shopping, and even work.

        Current metaverses are working towards creating a one-to-one representation of self in this alternate dimension. Digital assets such as NFTs are also being applied to live concerts, with events and ticketing evolving with the medium. Major artists have begun conducting metaverse performances, and the trend is likely to continue as the metaverse becomes more realistic and sophisticated.

        Educational Opportunities In The Metaverse

        The metaverse also offers new educational opportunities for students. Virtual schools and universities allow students to attend courses taught by avatars in more immersive and interactive environments. This can lead to a better understanding of the material being taught, as the metaverse provides more realistic experiences than other virtual approaches.

        Entertainment In The Metaverse

        The metaverse also has the potential to take entertainment to new levels. While the internet has allowed people to watch movies and television shows, and play video games, the metaverse offers a more immersive and interactive experience. People can enter virtual worlds where they can explore, interact, and even compete with others, enjoying new forms of entertainment that were previously unimaginable.

        Established artists are turning to digital assets, such as NFTs, to engage with their fanbases. Mariah Carey, The Beatles, and David Bowie's estate are just a few examples of artists who have launched NFT projects based on their music and archives. Younger artists are also likely to rely on virtual means of connection, distribution, and visibility, and NFT projects can help them achieve these goals.

        Conclusion

        The metaverse is a revolutionary concept that has the potential to change the way we live, work, and play. Through virtual interactions, businesses can engage with customers, students can attend virtual schools, people can socialize and entertain themselves, and the music industry can reach new heights. The metaverse is not just an extension of the internet, but rather a new way of thinking about reality and how we interact with each other and the world around us.

        The rock and roll energy of the music industry is transforming the Web3 era in various ways. The metaverse is breaking down barriers for music makers and fans, providing a space for virtual performances, and championing artists through digital assets. As the metaverse evolves, we can expect to see even more innovative ways in which the music industry takes advantage of this virtual world.


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          Posted on December 28, 2022

          The Best New Year’s Songs To Countdown To 2023

          By Barbara Drews
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          It's pretty much a given that on New Year's Eve, you will stay up until midnight, regardless of whether you're throwing a massive house party for everyone you've ever known or just spending a quiet evening at home with a few close friends and family. We've gathered the top 10 New Year's songs to countdown to 2023! So scroll down to listen to the ultimate New Year’s eve songs.

          “1999” By Prince

          Even two decades after Millennium Eve, Prince's party song still resonates strongly each year. Just be careful not to take Purple One's very fatalistic lyrics like "judgment day" and "dancing my life away" too seriously.

          https://www.youtube.com/watch?v=rblt2EtFfC4

          “New Year’s Resolution” By Camera Obscura

          Want something Scottish and twee yet sick of Belle & Sebastian? You can start by listening to this 2013 song from "Desire Lines" by 4AD's Camera Obscura, who have made five excellent albums of indie pop with titles like "Let's Get Out of This Country" and "Underachievers Please Try Harder."

          https://www.youtube.com/watch?v=CXalAzPTtYc

          “Let’s Start the New Year Right” By Bing Crosby

          In the 1942 movie Holiday Inn, which also starred Marjorie Reynolds and Bing Crosby's friend Fred Astaire, Mr. Holiday himself, Bing Crosby, sang this Irving Berlin song. The movie also included the Academy Award-winning song "White Christmas," the b-side of which was also available on vinyl at 78 RPM (RIP).

          https://www.youtube.com/watch?v=ACXp55MaolU

          “New Year’s Resolution” By Otis Redding And Carla Thomas

          Stax Records united two of its top talents to put together an album in an effort to emulate the success of Marvin Gaye and Tammi Terrell (as well as Kim Weston and other artists). In six days, Thomas and Redding recorded 1967's minor soul hit "King & Queen" with the assistance of Isaac Hayes and Booker T & the MGs. A year before his terrible aircraft crash, Redding's career was greatly aided by the LP.

          https://www.youtube.com/watch?v=SqnKk0OnoH0

          “Happy New Year” By Abba

          This anthem for the new year was included on the famed Swedish hitmakers' 1980 album "Super Trouper," which marked the start of the decade. The Euro megastars sing, "It's the end of a decade / In another 10 years, who can say what we'll find," in a type of reflection on the end of the '70s.

          https://www.youtube.com/watch?v=3Uo0JAUWijM

          “The Final Countdown” By Europe

          There isn't much information about the Swedish rock band outside of Europe. Except for one thing: in 1986, they wrote this magnificent global hit that, upon closer study, appears to be about launching a rocket to Venus (!), but has been accepted forever as the thunderous official music to every celebration centered around a countdown.

          https://www.youtube.com/watch?v=9jK-NcRmVcw

          “Auld Lang Syne (The New Year’s Anthem)” By Mariah Carey

          In spite of the fact that it is definitely not a song for Robert Burns purists, she delivered the perfect Christmas song, which is close enough to the perfect New Year's Eve song. There are countless variations of "Auld Lang Syne," so it's not surprising that Mariah's 2010 house-inspired rendition caused some controversy. However, this has it all if you're in the mood for a heartfelt, sing-along song.

          https://www.youtube.com/watch?v=Aop6YF1Xqqg

          “Bringing In A Brand New Year” By Charles Brown

          Before being discovered, Texas-born blues musician and Rock & Roll Hall of Famer Tony "Charles" Brown worked as a mustard gas worker, high school chemistry instructor, and apprentice electrician in the 1940s. This is just one of the many holiday songs he has recorded over the course of his obscenely fruitful career as a solo artist and as a member of the Three Blazers, which includes over 100 singles on various labels.

          https://www.youtube.com/watch?v=7jEgvSa9esI

          “Funky New Year” By The Eagles

          This tune, the b-side to the group's 1977 single "Please Come Home For Christmas," is a non-album gem from the L.A. white-funk lords. For their commercially successful 1979 album "The Long Run," the band spent two years recording both holiday songs.

          https://www.youtube.com/watch?v=u61xptZ0gq0

          “Gonna Make It Through This Year” By Great Lake Swimmers

          Americana for those who despise Tony Dekker's Great Lake Swimmers can be characterized as Americana. The irony in that is that despite being from Ontario, Canada, the decade-old pastoral band is here showcasing the greatest features of our wonderful nation.

          https://www.youtube.com/watch?v=v8EsuZA0FDk

          Final Thoughts

          The holiday season just wouldn’t be the same without the above tunes! Make sure you check out our blog and Instagram for more music-related topics.


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            Posted on December 20, 2022

            The Best Christmas Songs Of All Time!

            By Shawn Spence
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            Christmas songs are a thing, and as December 25 draws steadily closer, they become a thing that is more and more impossible to avoid. Whether you love them, despise them or just accept them as an unavoidable part of life, the best Christmas songs are just listed below!

            And while a lot of forgettable novelty nonsense has been produced over the years, most Christmas songs are actually rather good. There are several Christmas records that have survived from the 1940s through the 1970s when they were at their artistic peak. However, later, even more, cynical eras of pop generated a lot of gold.

            “All I Want For Christmas Is You” By Mariah Carey

            When it was first published in 1995, the song fizzled out quickly but gained cultural cachet in the 2000s. Its popularity gradually increased each year until it ultimately topped the US charts in 2019 and the UK charts in 2020. Killjoys at bars have taken to whining about its pervasiveness, but it's their loss because everything about this song is as ageless as it is perfect, from the twinkly opening to Mariah's vocals.

            https://youtu.be/yXQViqx6GMY

            “Last Christmas” By Wham!

            Sleighbells and synthesizers are used in the lament of a failing romance, "Last Christmas," which also has some pretty memorable knitwear in the music video. But what truly distinguishes "Last Christmas" is George Michael's heartfelt performance, which has his sincere heartbroken terror and dreamy, seductive whispers. Never before had "Merry Christmas" sounded so seductive.

            https://www.youtube.com/watch?v=E8gmARGvPlI

            “Christmas (Baby Please Come Home)” By Darlene Love

            Is this the warmest Christmas song ever? Most likely, the perfect pleading vocal of Darlene Love, Phil Spector's fabulously glitzy production, and Ellie Greenwich and Jeff Barry's enchanting music could melt even the biggest Scrooge. It's the ideal holiday tune, hands down.

            https://www.youtube.com/watch?v=4EvZOXEoJ84

            “Stay Another Day” By East 17

            The all-time Christmas anthem from East 17 wasn't even meant to be a holiday tune. The result is a masterful exercise in holiday gloom and the group's stunningly somber four-part harmonies appear to absorb that raw emotion. Even the obligatory Christmas song sleigh bells seem to do the same.

            https://www.youtube.com/watch?v=-wNhdjoF-6M

            “White Christmas” By Bing Crosby

            Even more potent than actual recollections is the force of holiday nostalgia. Therefore, even if our genuine past is filled with heartbreaking failures, we can all look back with Bing on this Irving Berlin-penned 1940s song to a white Christmas exactly like the ones we used to know.

            https://www.youtube.com/watch?v=FMyBJAZFiqI

            “Fairytale of New York” By The Pogues And Kirsty MacColl

            When was the last time you gave Kirsty MacColl and The Pogues' epic Big Apple-set narrative a thorough listening? If you try it with your eyes closed and aren't a frightened mess by the time the music fades out, your heart is two sizes too small. Despite the profanity, "Fairytale" is a wonderful four-minute story of hope, despair, and sorrow that concludes with love.

            https://www.youtube.com/watch?v=j9jbdgZidu8

            “Christmas Wrapping” By The Waitresses

            This is undoubtedly the Christmas song for you if you enjoy new wave bands like Blondie and Talking Heads. "I think I’ll miss this one this year,"  the singer Patty Donahue says cynically before an unexpected romance blooms in the show's closing moments and soothes her jaded cockles.

            https://www.youtube.com/watch?v=nud2TQNahaU

            “Do They Know It’s Christmas?” By Band Aid

            With participation from Phil Collins, Sting, Macca, and Bono, Bob Geldof and Midge Ure's response to the Ethiopian famine in 1984 was a PR machine of historic proportions. The biggest UK chart success of the decade was "Do They Know It's Christmas," which held the number-one position for five weeks. If you disregard everything else, it's actually just a terrific pop song!

            https://www.youtube.com/watch?v=j3fSknbR7Y4

            “Rockin’ Around The Christmas Tree” By Brenda Lee

            Despite not celebrating Christmas because he was Jewish, Johnny Marks composed some of the finest Christmas songs ever throughout the 1940s and 1950s. Among them are "Rudolph, The Red-Nosed Reindeer," "I Heard The Bells of Christmas Day," and this, an unassuming easy-listening rock 'n' roll song performed by 13-year-old Brenda Lee.

            https://www.youtube.com/watch?v=1qYz7rfgLWE

            “Happy Xmas (War Is Over)” By John Lennon & Yoko Ono

            John Lennon and Yoko Ono's iconic holiday peace-on-earth song has exceeded its intended anti-Vietnam War intent to become a Christmas classic. It is euphoric and piercing, as optimistic as it is sad.

            https://www.youtube.com/watch?v=g_kj60DIq2M

            And a soon-to-be Christmas classic…

            “Rum Chata” By Resse P

            An “ugly sweater-themed” music video has all the classics you want to laugh about during the holidays; a grinch, sneaking shot glasses under the table, and a family roll-call. This is going to be an instant classic this year and stands to hit big with the season soon to dawn.

            https://www.youtube.com/watch?v=wXlzydngMmo

            To Conclude…

            Christmas songs are the best way to get into the festive spirit. So when you hear that Santa Claus is coming to town and it starts to seem a lot like Christmas, just press play on the above songs and have a good time!

            Make sure you check our blog for more music-related topics. We regularly post key artist content so don’t forget to follow us on Instagram for more music marketing-related updates.


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              Posted on December 14, 2022

              How To Master A Christmas Marketing Campaign: Part 2

              By Shawn Spence
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              If you’re coming from “How To Master A Christmas Marketing Campaign: Part 1,” welcome back! If you still haven’t checked part 1 out, head to our blog to check it out!

              Below, we will offer insightful guidance from marketing professionals in this guide to assist you in developing a successful Christmas marketing campaign for 2022. 

              Excited? Let's begin.

              5 Tips For Planning Your Next Christmas Marketing Campaign

              Personalized Emails

              You should take advantage of the eager chances presented by your fans and followers of your content. Segment your current audience and mailings promoting your holiday merch to each segment. Never forget to customize them and add a dash of warmth.

              Measure Your KPIs

              You must specify the important marketing KPIs in terms of reaching a specific percentage increase in audience. To provide exceptional holiday content, you must decide the customer engagement tools and procedures you need to communicate with your fans instantaneously across their preferred channels.

              Decorate Your Online Store On Your Website

              Your website is one of the primary platforms via which the audience engages with you directly. Thus, you must establish a theme or include "holiday spirit" components on your website where your audience can engage with your brand.

              What to do…? What to do...?

              • Modify the website's components.
              • Create landing pages for certain content components.
              • Create trigger pop-up windows for different pages.
              • Include a cover photo with a Christmas theme that promotes deals and sales on your website.

              Why Decorate Your Landing Page?

              Content, design, and landing page setup are all you need.

              The audience can get the information they were seeking with the aid of appealing landing pages. If your messaging is consistent throughout the consumer journey, it will enhance the convenience of the purchase process.

              Another strategy for encouraging the customer to buy is to use trigger pop-ups. Introduce time-limited deals, larger discounts, and bundled items while your fan is conducting research. This helps your fan make a decision right away rather than putting it off. 

              Spread The Christmas Cheer Across Social Media

              Fans, followers, and brand ambassadors are some of your biggest allies and elves because they can spread the word about you like wildfire. They are familiar with your brand, your music, and the target market you serve, or one that closely resembles it.

              How To Spread The Christmas Cheer Across Social Media

              • Locate your superfans and get in touch with them.
              • Request their assistance in spreading the word.
              • Thank them for their support.
              • Collaborate with them to create social media content.
              • Start a #hashtag thread.
              • Employ Christmas marketing catchphrases.
              • Develop a trend to increase audience engagement.

              Speaking of social media marketing…

              Run A Christmas-Themed Giveaway

              Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for a forthcoming event. Typically, encouraging followers to share, like, and comment is an excellent approach to increase interaction on your giveaway.

              Why? Well, giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by employing merch freebies and promotional events.

              Takeaway On Acing A Christmas Marketing Campaign

              After reading this article, you should have identified some Christmas marketing strategies that you are already utilizing, some that are in the works, and others that require replacing in order to support your holiday goal of increasing sales.

              Your plan for developing a killer Christmas marketing campaign is clearly laid out. Even if it is the last day, last week, or last second, don't stress.

              Having MPT Agency's support allows well-known musicians from all over the world to concentrate on their work each day while we generate traffic to their accounts. To learn about more services that can assist promote your musical career, be sure to constantly check our blog and follow us on Instagram for more information on music marketing.


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                Posted on December 12, 2022

                How To Master A Christmas Marketing Campaign: Part 1

                By Shawn Spence
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                Is it December already? The trees were still shedding when you last checked. You thought that you still had to go through Halloween, but Black Friday has already passed, leaving you with little time to prepare a Christmas marketing campaign. But for you, it's still not too late. Read this article, then get started on implementing your holiday-themed Christmas marketing campaign into action.

                If, however, the calendar shows that Christmas is still far off, don't just do nothing since your audience won't… Our team at MusicPromoToday has put together a variety of easy tips, methods, and professional advice for managing a prosperous Christmas marketing campaign.

                Let’s dive into it:

                5 Tips For Planning Your Next Christmas Marketing Campaign

                Analyze Last Year’s Christmas Campaign

                Early in the year, while campaigns are still fresh in your mind, is the optimum time to analyze Christmas campaigns. It's still not too late to estimate the efficiency of this year's campaign though. Set aside some time today to review your prior Christmas accomplishments and see what worked, what didn't, and why. The sooner, the better, so you can move on to the next important steps in organizing your Christmas marketing...

                Create A Timeline Including All Crucial Elements

                Christmas is only one aspect of the holiday season. You should schedule your marketing around a few other occasions as well. Your campaign's chronology will be informed by the timeline you create.

                Below are some of the other holidays included in the month of December:

                • Winter Solstice — Thursday 22nd December 2022
                • Christmas Eve — Saturday 24th December 2022
                • Christmas Day — Sunday 25th December 2022
                • Boxing Day — Monday 26th December 2022
                • New Year’s Eve — Saturday 31st December 2022
                • New Year’s Day — Sunday 1st January 2022

                Consider Your Social Media Platforms

                Review the social media platforms you'll be utilizing to market your Christmas campaign next.  The continuous delivery of your campaign across all pertinent social media platforms is crucial. This aids in the development of a new fan base and a seamless audience.

                Plan Your Christmas Marketing Message

                Make a plan for your holiday marketing messaging.

                Planning your Christmas marketing message is very critical. To hone your message, take into account:

                • What your audience wants
                • Your objective
                • How you stand out from other musicians
                • How you give value to your audience
                • What do you want your audience to believe, feel, and act

                It is your responsibility to develop a unified message that conveys these components and encourages your audience and potential fans.

                Create Your Campaign’s Content

                You've now established the foundation for your campaign, so it's time to start creating content.  Determine the materials you need to develop by mapping out every campaign touchpoint across each platform. Make sure your language and design convey your message consistently throughout each item, reflecting your theme.

                Final Thoughts On Mastering A Christmas Marketing Campaign In 2022

                Christmas 2022 will be distinct from previous years owing to Covid-19's long-lasting effects, just like the previous two Christmas seasons. People still enjoy holidays, though, so that is one thing that hasn't changed. 

                Take a cue from the advice we've provided above as you develop your Christmas marketing strategy this year to determine what will perform best for your brand. Furthermore, don't limit yourself to only the Christmas season; you can use this guide to advance all of your seasonal marketing initiatives and enhance your future success.

                Well-known artists from all around the world can concentrate on their work every day because MPT Agency drives traffic to their accounts. For more information about music marketing and to find out about more services that can help you progress your musical career, be sure to check out our blog often and follow us on Instagram.


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                  Posted on December 1, 2022

                  How To Promote Your Music During Christmas 2022?

                  By John Reynolds
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                  When else would be a better time to promote your music than around the holidays? The holidays are one of the ideal times to sell and optimize your marketing efforts, so if you aren't planning for them now, you'd be missing a huge chance. It's time to cheer up and read some pointers for musicians on music promotion.

                  Why relax and sit back when you could be coming up with fantastic items to offer and smarter ways to advertise yourself at a time of year when people are more likely to offer, have fun, and purchase things?

                  Get off the couch and let's start making strategic plans! Below are some things you can do throughout the holiday season:

                  Release A Holiday Single

                  Probably the first thing that comes to mind is this, but you're too exhausted to give it any more thought. However, if you have the skill to do a really fantastic version of a traditional Christmas song or even to create your own, this is a superb investment.

                  Connect And Network

                  Never forget that in order to advance in your career, you must constantly network and establish partnerships. Who knows, maybe at one of these Christmas gatherings you'll meet someone who changes your life. Additionally, having a community is wonderful, even if the majority of people can't immediately drive you to the top,

                  Holiday E-Card

                  Making your followers feel unique and special while being simple to do. Send an email including a unique message, an artwork, a free download, or a video.

                  Thank The People

                  We're referring to the significant people who have helped you advance in your profession, including managers, agents, bloggers, and PR specialists. Essentially, your small family in the business.

                  Christmas-Themed Merch

                  Keep in mind that Christmas is more than just a season for peppermint candy and gingerbread cookies. A new launch of merch is also due. You can create face masks, pins, stickers, mugs, fuzzy socks, or hoodies in addition to t-shirts. Even if you only add a tiny Christmas pun to your advertising, change up your merch to fit the holiday spirit!

                  Sale! Sale! Sale!

                  Sales are always popular. Put products for sale if you still have band merch lying around from the touring days that you'd like to sell. You can always create more merch to coincide with your next album or release after you've cleared them out.

                  Discount Codes

                  Customers are frequently given discount codes as a perk to encourage them to make additional purchases. A good strategy to draw customers and entice music listeners to become repeat buyers is to temporarily lower the price of your music or merch.

                  Social Media Marketing

                  Your followers on social media are numerous. They feel at ease there, and it's a simple method to connect with a larger audience who might not be as familiar with your music yet.

                  Speaking about social media…

                  Add The Holiday Spice To Your Social Media Profiles

                  Throw some holiday happiness on your social media sites. Make your social media accounts a cheerful place to visit by updating your profiles and banner with holiday-themed photos.

                  Don’t Forget To… Perform!

                  During the holidays, a lot of communities host public events. Contact the office of the city council in your area right once to inquire about performance possibilities. You could benefit locally from the visibility on their event flyers, newsletters, website, and social media platforms, and it will strengthen your electronic press kit moving into 2023.

                  Final Thoughts

                  Finally, the Christmas season is a fantastic time to write and distribute music that uplifts listeners. Whether you go with a well-known favorite or decide to try your hand at creating Christmas music, if you do it well, you can even hit the Billboard Holiday 100 charts while earning some money in the process.

                  These Christmas tips are just the beginning. If you want to learn more about how to elevate your musical journey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                    Posted on November 29, 2022

                    How Did Mariah Carey Create Everlasting Magic?

                    By Barbara Drews
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                    One very crucial step must be completed before you can hang your stockings, decorate your tree, make every Christmas cookie recipe you can find, and fill up your wish list for Santa. This step is to turn on the Christmas music and play it loudly. Without a doubt, there are a ton of timeless songs you must hear every December (or November 1 if you're one of "them"), but how would the holidays be the same without Mariah Carey and her timeless hit "All I Want for Christmas Is You"? 

                    How Mariah Carey’s Hit Became The Holiday Gift That Keeps On Giving?

                    A leader in this regard. "All I Want For Christmas Is You" has all the elements that have helped Mariah Carey's singles succeed for so long, including excellent orchestration and captivating lyrics.

                    Carey's song offers a more evolved spin on a Christmas tune, in contrast to "Rudolph" and "Frosty," which also turned out to be a highlight. Carey addressed a completely new — and very wide — crowd with a topic that everyone could relate to by forsaking child-centric Christmas symbols like Santa and Rudolph in favor of her usual musical subject, love, and romance.

                    5 Facts About Mariah Carey’s “All I Want For Christmas Is You”

                    Since its debut in 1994, the popular song whose lyrics are associated with holiday happiness has warmed everyone's hearts. 

                    Yes, despite seeming like a modern killer hit, it is actually that old. As it happens, there is a significant amount of history and interesting trivia associated with songs that have been undisputed hits for as long as "All I Want for Christmas Is You."

                    There Are Many Versions Of Maria Carey's Song

                    Of course, there is the original song that we all know and adore, but Mariah has now released a number of variations on the seasonal smash. She recorded an "extra festive" version of the song when she released her second Christmas album. Of course, there is also the duet she sang with Justin Bieber. They're all excellent. But the original is incomparable.

                    It’s The First And Only Holiday Single To Be Certifed “Diamond” 

                    The song has achieved a diamond record, which means that more than 10 million copies have been sold. Holiday gatherings and shopping centers are undoubtedly to thank.

                    Mariah Carey Cowrote The Entire Thing In About 15 Minutes

                    She collaborated on the successful holiday tune with veteran songwriter Walter Afanasieff, who claims that the song's success is a result of how quickly they created it.

                    In a conversation with Billboard, Afanasieff discussed the process of writing songs:

                    It was always the same sort of system with us. We would write the nucleus of the song, the melody primary music, and then some of the words were there as we finished writing it.

                    There Isn’t Any Actual Band Playing In The Song

                    Everything was planned on Afanasieff's computer. Mariah and her backup singers were the only actual participants.

                    The Song Inspired An Animated Movie Starring Mariah Carey Herself

                    “All I Want for Christmas Is You,” an animated direct-to-video release from 2017, is the perfect choice if you're seeking another holiday film to enjoy this year while curled up in a blanket with some hot cocoa in your hand. Mariah plays a young girl with a sweet Christmas wish for a puppy in the film.

                    You can listen to Mariah Carey’s “All I Want For Christmas Is You” here!

                    How To Release Big-Time Tracks Just Like Mariah Carey?

                    If you want to learn more about how to create hit tunes just like Mariah Carey, check out our blog and Instagram for more ideas on how to improve your marketing strategies and level up.


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                      Posted on November 21, 2022

                      Thanksgiving 2022: What Are Our Clients Thankful For This Year?

                      By John Reynolds
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                      Despite our desire for warmer weather, this time of harvest and plenty reminds us that, we have a lot to be thankful for. With Thanksgiving around the corner, we are immensely thankful for our talented clientele. 

                      Our amazing roster is full of extraordinary people, each with their own creative talent! Let us see what our top clients are thankful for this year!

                      Kelly Monrow

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I’m grateful for my friends and family who support me in my music journey and life. I am grateful to have a team like MPT Agency around me that I can trust and that I know has my best interest at heart and truly believes in me. It’s this kind of energy on a team that breeds success.

                      Follow Kelly Monroe on Spotify | Instagram | Website

                      J Aktive

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I'm thankful that I was able to reach 1 million streams on the launch of my new album "BAD LUV", thanks to MPT Agency. As cliche as that may sound, that's all I really cared about this year. 

                      I'm also thankful to actually be written up in numerous articles so when you google my name I can feel like an official artist. Outside of that, I'm just happy to be surrounded by friends and family members who appreciate me for who I am.

                      Follow J Aktive on Spotify | Instagram | Website

                      Dean the Dream

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      I am thankful for my health, and I'm also thankful for MusicPromoToday which helped me grow my career. It's a hard road when you're an independent artist, but I'm thankful to MPT Agency for really helping me become the artist I want to be. Here's to the future and to another solid campaign!


                      Follow Dean the Dream on Spotify | Instagram | Youtube

                      TEF XL

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      Wow, it's been a busy year full of new growth! We have celebrated 4 single releases and learned a tremendous amount about brand building through ads, press, and social media.  We are now on our journey into merch, brand sponsorship, and music sync. 

                      I chose MusicPromoToday as a partner after a lot of heavy research ... and it paid off. With them, I have built a team that has become more than partners, they are friends. We celebrate music milestones, but so much more than that. Salute to all of the "amazing humans" I can now call friends that also happen to be talented "AF" at what they do. 

                      Here's to another amazing year of growth and leveling up!

                      Follow TEF XL on Spotify | Instagram | Youtube

                      Emily

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      This year I’m incredibly grateful to still be able to do what I love and make music that resonates with people. I was so lucky to meet MusicPromoToday right at a time when I was giving up on getting my music heard and they made it all possible with their incredible team. I'm grateful for them for sure :)

                      Follow Emily on Spotify | Instagram

                      Steven Charles

                      artist musician, music promotion, independent artist, groover music, independent musicians
spotify promotion, the music industry, musician nft, music blogs, submit music, online music promotion, music advertising, music promotion services, music pr, free music promotion, free soundcloud promotion, indie music, music production, news music, music industry
music marketing, music promotion, ep music, independent music, music services, music promotion services

                      This season I’m most thankful for the support of my family & friends and for the hard work of the MPT Agency. They have been integral to the growth of my fan base and the exposure of my music to newer & bigger audiences. I’m super thankful to have had them in my corner this year working tirelessly to help build my brand. Looking forward to working together in the future. Thanks, MPT!

                      Follow Steven Charles on Spotify | Instagram | Youtube

                      Final Thoughts

                      There you have it, folks, thanking your friends, family, fans, and the team is the bottom line of this thanksgiving. Artists create the beautiful work we consume every day, but it takes people to inspire and promote it. To all the unsung heroes in music, this thanksgiving we thank you. 

                      With the help of MPT Agency, well-known artists from all over the world are able to focus on their work each day as we drive traffic to their accounts. Make sure you check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about further services that help advance your musical career.


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                        Posted on November 14, 2022

                        What Are The Social Media Predictions For 2023?

                        By John Reynolds
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                        Predicting what could happen next is challenging, but we will try with our 2023 forecasts for each of the big social media platforms. Without a doubt, TikTok and Meta both maintained their slow declines. On the other hand, Twitter is now going through a management change that can result in anything. So what can we anticipate for the social media predictions of 2023?

                        With everything going on, predicting what could happen next is challenging. But, we will try with our 2023 forecasts for each of the big social applications.

                        Although no one can predict the future with certainty, we are more tuned in than others to the most recent improvements. And while you will not find any brain-reading predictions of the far future in this article, you will find some realistic and likely prospective developments that might affect you over the course of the following year.

                        So let us get started!

                        Facebook

                        Big Blue, Zuckerberg's first social app, was once everyone's favorite social media platform. Facebook has had a difficult year. From losing popularity with young users to losing advertising revenue to Apple's ATT upgrade. Not to mention going through an identity crisis in the wake of TikTok's change.

                        Facebook has been the most affected platform as TikTok's short-form, the algorithm-led approach has shifted consumer patterns across the board. Nonetheless, Zuck and Co. claim that they have a strategy to turn things around.

                        Social Media Predictions For Facebook

                        More Content Suggested By AI

                        TikTok is the source of the AI-governed pattern. In other words, it prioritizes giving you the greatest user-generated content.

                        Zuckerberg clarified this point in a recent interview with The Verge, stating:

                        “What’s basically going to happen is that, over the next year or two, we’ll start showing more recommended content in the Feed. And we’ll know that we’re doing a good job because the content, in the beginning, is going to displace some other content, and either displacing that content is going to lead to negative feedback from people, and lead to people connecting with each other less in all the metrics that we focus on, or it will actually lead to people connecting more and being more satisfied with the product.”

                        Avatar Integration

                        By incorporating its digital avatars into additional locations inside the app, Meta hopes to increase interest in the metaverse. This way, avatars will be crucial components of engagement.

                        Instagram

                        Instagram is anxious to stay ahead of TikTok and is mimicking it at every opportunity. This strategy appears to have been successful so far since the app announced that it has 2 billion monthly active users.

                        What is expected to happen next on Instagram is as follows…

                        Social Media Predictions For Instagram

                        Instagram serves as a vital link between the physical world and the metaverse. Hence, the company is eager to develop stronger systems for artists.

                        In light of this, anticipate the addition of the following content production methods on Instagram in 2023:

                        • Augmented reality (AR) posts
                        • 3D content 
                        • NFT art
                        • Interactive ads

                        Twitter

                        Twitter is the most difficult scenario to foresee since, under incoming Chief Elon Musk, who knows what will happen next? Nothing from Twitter's past truly establishes any patterns, therefore anything is conceivable.

                        These predictions might thus be totally incorrect, but based on what Musk has so far demonstrated…

                        Social Media Predictions For Instagram

                        Musk has consistently stated that he wants to increase Twitter's revenue through subscriptions while also adding a layer to get rid of bots. This, unfortunately, is a crucial component of his strategy.

                        • Many businesses would probably pay for this service if Musk's new team took tips from these tools.
                        • The tools will be incorporated into an upgraded Twitter Analytics offering.
                        • The tools will be offered as a service along with access to its current range of Professional Profile display settings.

                        LinkedIn

                        Throughout the year, LinkedIn continues to report "record levels" of interaction. Now, they appear to include an increasing number of non-professional postings and updates.

                        Social Media Predictions For LinkedIn

                        In any case, LinkedIn is eager to continue expanding, so in 2023 you can anticipate the site offering additional information to assist job seekers.

                        In 2023, expect LinkedIn to continue with additional guidelines on how to land your dream career and links to LinkedIn Learning where you may acquire the precise skills you need to increase your chances of landing listed opportunities.

                        TikTok

                        The most popular app right now is also, perhaps, the most controversial one. This is not so much because of the material it amplifies as it is because of its assumed or actual ties to the Chinese Government, which keeps the app under intense political inspection.

                        Social Media Predictions For LinkedIn

                        This might recur in 2023, forcing TikTok to more clearly isolate its data, which could result in a number of issues for the app. Could it really be prohibited in the United States and other countries? That continues to appear like a very likely scenario…

                        Last Words Of Advice From Your Friends At MusicPromoToday

                        There is a lot happening as usual, and the Elon Musk/Twitter situation really shakes things up and adds a new dimension of unpredictability to the area.

                        Although the metaverse and VR interfaces can represent the future, they are more likely to appear within the next year, with the most significant changes still brewing as technology develops.

                        Based on our study, the social media specialists at MPT Agency create a customized proposal that includes a social media page audit, a competitive analysis, and the scope of work. This will provide you with a fresh perspective on your current social media presence and a breakdown of the team's assistance. 

                        Check out our blog frequently and follow us on Instagram for more updates on music marketing to learn about more services that help advance your musical career.


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